4 Times it is Bad to Use PPC Advertising

4 Times it is Bad to Use PPC Advertising I’m sure we can all agree that pay per click advertising is one of, if not the, best way to gain contextual traffic online as an advertising platform. It is used in the millions worldwide and suits a wide range of needs by businesses and individuals. Even though PPC is extremely flexible to one’s needs, it does not ...

How to Increase Your Adsense RPM

How to Increase Your Adsense RPM The revenue that a website generates per 1,000 impressions (RPM) is a crucial statistic that website owners should always look to improve. After all, it is directly correlated to how much money the website will produce from advertising revenues such as Google Adsense and PPC. It is true that the RPM will also depend on external ...

Your Business Is Waiting For A Digital Marketing Push

Your Business Is Waiting For A Digital Marketing Push Digital marketing is an integrated online marketing to pull, engage and realize potential customers. With the advent of internet technology and its ubiquitous presence, the traditional marketing is giving way to this new concept that is called digital marketing. Now you can reach the potential customers not only in your ...

Music Notes – Analyse A Real PPC Campaign

Music Notes – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GAME, who had a good search advert targeting the, in demand, Nintendo Switch. However, it was let down by a poor shopping results landing page with the console overpriced when compared to the RRP value. A market that has developed ...

A Must Do List When Starting Up A New Website

A Must Do List When Starting Up A New Website Starting a website is an exciting adventure to embark on. You have the freedom to make a website about anything you want, and design the website however you like. For this reason, there does not really need to be much motivation when starting a website since the majority of people create websites about things they love to do, ...

2 Ways to Save Money in a PPC Campaign

2 Ways to Save Money in a PPC Campaign PPC campaigns are an extremely effective way to gain contextual traffic to a designated landing page. The concept behind only paying for traffic and not ad space is something that has proved to attract millions of advertisers to platforms such as Google AdWords. However, a PPC campaign can become quite costly when not ...

GAME – Analyse A Real PPC Campaign

GAME – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AB Toys and More, who had made a general PPC campaign for fidget spinners. This was a poor targeting choice by AB Toyz and More which did not even mention fidget spinners on the landing page at all. With the Nintendo Switch ...

Tips to Using the Right Language in PPC Advertising

Tips to Using the Right Language in PPC Advertising Pay per click advertising is an extremely effective platform to promote just about anything when done correctly. A key component to the advert and landing page of a PPC campaign is the content itself. You could have the most desirable product that is flying off the shelves. However, your advert might be using the wrong content ...

Google Increases Site Links in Mobile PPC to 8

Google Increases Site Links in Mobile PPC to 8 Google has been busy updating the way pay per click advertising looks for mobile users to further improve the experience web users have with PPC. It was only a little while back that Google updated the site link extensions in PPC to accomodate more links, previously at a value between 2-6 links. This enabled the web user to use ...

Are your search marketers doing enough to increase ROI of PPC campaigns?

Are your search marketers doing enough to increase ROI of PPC campaigns? I started my career as an Intern in a digital marketing agency. I was fresh out of college and got a call. Frankly speaking, I didn’t have an idea what exactly digital marketing is back then. Perhaps, I heard a couple of times about online marketing. As things turned out, I found it damn interesting. It is a world in itself. ...