14 Amazing Hacks to Boost Google Organic CTR

14 Amazing Hacks to Boost Google Organic CTR Let me explain to you what is CTR! CTR is abbreviated for Click Through Rates which means the ratio of users who click on a link to the total number of users who view the page, email or advertisement. It is key metric involved with optimizing PPC ads. It is the measurement of success of SEO services or an online advertising ...

Waitrose Cellar – Analyse A Real PPC Campaign

Waitrose Cellar – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Viagogo, who had a good search advert with a click through landing page designed to induce a sense of urgency, such that the tickets the web user was searching to buy would sell out soon (and hence the web user would be less ...

3 Must Use WordPress Plugins for Content Mills

3 Must Use WordPress Plugins for Content Mills WordPress is one of, if not the, most used platform for blogs and websites to use, simply because it is very clean, easy to use and is an open source platform (with millions of ‘plugins’ available to improve your website). The problem with having such a large choice of plugins, though, is in choosing which ones you ...

What to Do if Freelancers Plagiarize Content

What to Do if Freelancers Plagiarize Content Plagiarism is looked at as one of the most serious ‘cyber-crimes’ an individual can make. If you are the person that has had their content copied, then it can sometimes be the most frustrating and angry moments of your online career that someone had the audacity to copy your high quality content in an attempt to ...

Why PPC Services Should Be A Part Of Your Online Marketing Strategy

Why PPC Services Should Be A Part Of Your Online Marketing Strategy Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. ...

Viagogo – Analyse A Real PPC Campaign

Viagogo – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric vehicle: the Nissan Leaf. What we found with this PPC campaign, though, was that had a third line in the description did not seem that enticing to getting web users into the click. ...

6 Email Marketing Tips To Get Clicks

6 Email Marketing Tips To Get Clicks Email marketing is a lucrative business which I feel not everyone is using to its full potential. For example, there are lots of websites out there that are running great websites in specific niches online. However, they are simply just writing content and not looking at the possibility of marketing things of that niche to a ...

3 Steps To Running a Cost Efficient Website

3 Steps To Running a Cost Efficient Website Creating a successful website is seemingly becoming a harder and harder process, it seems. There are thousands of websites being created daily that are all trying to find that ‘niche’ that will turn the website from zero to hero. However, the trouble with this is that the internet is forever becoming more ...

Website Security and Finance Sites- Securing your Website Effectively

Website Security and Finance Sites- Securing your Website Effectively Websites that have not been secured are vulnerable to viruses and hackers. Online fraud is currently a big problem and businesses need to ensure that all their clients’ information is secure. An important aspect of developing finance websites is making sure that they are secure. Online security is vital for any financial ...

SEO, Digital Marketing and Doing The Right Thing

SEO, Digital Marketing and Doing The Right Thing You can’t sell anything if you can’t tell anything’ stated Beth Comstock. And that is true on more than one count. If you’re trying to sell anything, remember to use the most accessible language. At times the accessibility just doesn’t depend on what you write but also where you write it. Interrupt selling tactics ...