Elfster – Analyse A Real PPC Campaign

Elfster – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung Gear VR, who had a search advert that could have been better located (since it was at the bottom of paid search results) but recovered well with a nicely designed product landing page. With Christmas just around the corner, ...

How to Make a Highly-Valued Website

How to Make a Highly-Valued Website In my 5-7 years of experience of creating, running and maintaining websites, I have had huge success and, at the same time, huge flops. I’ll be the first to admit that I have made mistakes and learnt from them over the years which has brought me around to being the person I am now online. As it currently stands, I have ...

How to Make a Success of Your Local SEO Campaign

How to Make a Success of Your Local SEO Campaign Agencies often live in a virtual bubble when it comes to SEO, venturing outside the office only on the rarest of occasions (and even then, it’s under duress). But if you’re working on a local campaign you’ll want to rethink things. With local SEO, you need to know what’s going on in the area you’re working with or ...

Google Will Now Give You A Report On Your Mobile Website

Google Will Now Give You A Report On Your Mobile Website Google have recently unveiled a new tool that appears on their homepage, which appears as a little pop up window on their homepage notifying web users to ‘Test your site with Google’ like so: If you cannot see this on your Google homepage, this might be because only certain web users are being allowed to view this, ...

What comes next? Social media trend for 2017

What comes next? Social media trend for 2017 Over the last few years, social media and its many platforms have sprouted like mushrooms on the internet. Millions of people are using it. Even business entities use it as well. The rise of using social media as a marketing force is on the rise too and more so by 2017. Businesses, celebrities, political figures, and ordinary ...

9 Reasons Why Making Money Online Is Easier Than Keeping It

9 Reasons Why Making Money Online Is Easier Than Keeping It Most of the people who earn a living online such as you and me don’t understand just how privileged they are to be able to do so. Through this guest post, I will try to explain why making money online is multiple orders of magnitude easier than keeping it. I’ve published the only wealth management book out there ...

Samsung Gear VR – Analyse A Real PPC Campaign

Samsung Gear VR – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Plus500, who had a good search advert on the whole but lacked a landing page with a clear objective (the button to click onto on the click through page was not as attention seeking and best located as it could have been). With ...

SSL Certificates for Websites – Do You Need One?

SSL Certificates for Websites – Do You Need One? Every website owner is constantly making sure they have configured and given their website everything to succeed online. However, have you given your website an SSL certificate? For the majority of bloggers and website owners out there, they either are unsure what the SSL certificate does or have chosen not to have one on ...

5 AdWords Reports You Should Always Monitor

5 AdWords Reports You Should Always Monitor Monitoring your AdWords campaigns is really important because it tells you whether each campaign is meeting your goals or not. It also gives you opportunities for improvement. Many advertisers just spend their time looking into basic metrics that they get by default in their campaigns. But there are more reports that you can ...

How Can Designers Improve User Experience?

How Can Designers Improve User Experience? When web developers design and develop a website, they mainly design it for the large screen devices and lose insight on how it will look when a user browses the same website from their mobile device. Actually, when the user clicks links within the website via their mobile phones, navigating and reading become more difficult. ...