How to Rank Keyword in Google Top 10 : Updated 2017 Guide

How to Rank Keyword in Google Top 10 : Updated 2017 Guide Want to rank higher? Or the goal is to gain more traffic? More traffic may lead to higher signups and more sales. Ultimately, getting higher rank on Google can lead you to higher return on investment. SEO, abbreviated as Search Engine Optimization is the process which contains optimizing of the online content such that major ...

Markets.com – Analyse A Real PPC Campaign

Markets.com – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Opun, who had a good search advert and a brilliant example of a landing page, especially after the poor landing page previous to that was from Aviva. The stock market is something that I am sure a lot of people take note of, if ...

Why SEO is still crucial in 2017

Why SEO is still crucial in 2017 Internet marketing is growing all the time and many individuals are starting to see the benefits that it provides. Small and large businesses are getting involved with online marketing and are using specific methods to make themselves more visible to their potential buyer, on the internet. One of these methods is search engine ...

5 Key Strategies to Write Clickable Content for Every Social Network

5 Key Strategies to Write Clickable Content for Every Social Network Social media play a very important role in a content’s promotion. However, they don’t do this by default. You are able to achieve the desired result and to reach the goals you set but simply writing a good content is not enough to do so. You need to know how to adjust this content to social media, how to make it clickable ...

2 Reasons Not to Use a Click Through Landing Page in PPC

2 Reasons Not to Use a Click Through Landing Page in PPC For advertisers with PPC campaigns, there are many different types of PPC landing pages they could adopt and implement to direct the targeted traffic from PPC to. The best designed websites out there don’t actually tend to use designated PPC landing pages – instead, the website is so well designed that it can use ...

How to Look Good on Google with SEO

How to Look Good on Google with SEO Search engine optimisation is a crucial element to every website on the internet, especially with the fact that the vast majority of websites get the vast majority of traffic from search engines such as the big ‘G’ being Google. Making sure your website and your articles you publish online have good SEO is ...

Opun – Analyse A Real PPC Campaign

Opun – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aviva, who had a great search advert that had a high ranking and used ad extensions to make it easier for the web user to see and engage with the advert. However, the campaign was let significantly down by the landing page, which ...

When Should You Create a PPC Campaign?

When Should You Create a PPC Campaign? From landing onto this page, it should not be questioned that pay per click advertising is one of, if not the, best way to gain contextual traffic online. With this, there are many many articles out there that aim to help aspiring advertisers with PPC: how to make and optimise a PPC campaign. However, there are not really ...

3 Tips to Improve Your PPC Quality Score

3 Tips to Improve Your PPC Quality Score For a lot of new advertisers to pay per click advertising, they may have got the impression that the best way to rank high is through adopting a high cost per click (CPC) for the keyword they are targeting. However, in extremely competitive markets, the CPC can continually rise through different advertisers bidding on the same ...

Internet Marketing Lead Generation Ecosystem

Internet Marketing Lead Generation Ecosystem You might remember hearing the term “ecosystem” from your high school biology class, but the word has relevance outside the classroom, as well. An ecosystem is the collection of living organisms in a location, all which feed into a complex interdependent network. For instance, the lions of the African savannah wouldn’t ...