SEO for small business owners is somewhat paradoxical in that it can be the most transformative investment – and yet many people are absolutely petrified of making the commitment. In this article, we’re going to write about 5 things that business owners tend to fear about SEO and how to overcome them… 1. SEO is far too complicated SEO is a complicated ...
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[How to] Improve the SEO of ANY Article to #1 Ranking 16 Feb 2021
![[How to] Improve the SEO of ANY Article to #1 Ranking](https://ppc.org/wp-content/themes/payperclick/images/no-img_small.png "[How to] Improve the SEO of ANY Article to #1 Ranking")
How do you gain traffic in 2021? There are many ways to do this, in terms of the organic SEO strategy. Maybe you will target the news. Maybe you will target Google Discover. Maybe you will churn out lots of high-quality content that rank naturally. But, ultimately, it is a matter of time vs return on investment (ROI) – is it better to create 5 new ...
SEMRush vs Ahrefs – Which Search Engine Tool to Use? 23 Dec 2020
It can be said that the best traffic a website can obtain of them all is organic. It’s the healthiest traffic source for a number of reasons: It’s generally free (just the time/potential cost of writing the content) It’s long term, potentially forever, if evergreen content It generally brings in lots of new visitors Search engine ...
PPC and SEO Effective Together? How-To Guide With Rank Tracker 14 Sep 2020
Typically, blogs and forums dedicated to SEO and PPC discuss what’s better. While these two marketing methods are really different, it doesn’t mean you can’t implement them both. And even if you’ve chosen only organic or only paid search to target, you surely need to investigate the other side. Both SEO and PPC share a few common features, ...
5 Must Dos With a SEMRush SEO Marketing Membership 22 Jul 2020
Although some of us have a good idea of what works and what does not work in the big online world, nothing beats the data that search engine marketing tools can provide, to definitively say what and what does not work. One such tool is SEMRush. The great thing about SEMRush is that it has so much that it offers. However, this can also be seen as a drawback. ...
Shares vs Dedicated Hosting – Which Should You Use? 17 Dec 2019
When it comes to running a website, one thing that every website owner will have to invest in is a hosting package. Hosting is the computer server at which the website data is stored at. Every time somebody tries to load your website, they would be pointed to the servers (through an IP address), and the servers send the information to the web user is ...
Gaining Traffic Online – PPC and SEO Examples 21 Nov 2017
The age-long debate as to PPC vs SEO is still a big question asked by many marketers. Pay per click advertising has some benefits over search engine optimization that make it the preferred choice of traffic generation for some situations, whilst the same can be said for SEO over PPC. With this, here are some situations when is it better to use PPC over SEO ...
How SEO Is Changing And Why It’s Simpler Than You Think 17 Aug 2017
How SEO Is Changing And Why It’s Simpler Than You Think Google’s update in 2011 has really changed the world of how SEO works. Optimization has shifted from having to over-emphasize keywords to a more human-like approach when crafting online content. Before, you’d have a checklist that should meet the following criteria- a keyword density ...
Why You Should Target Mobile Users for SEO 16 Aug 2017
It was really not too long ago that Google started to include the mobile responsiveness of websites as an element to determining the SEO of a website in mobile search. This makes sense, of course, since Google are all about providing the best user experience for a web user online – if this means promoting websites that are better viewed on mobiles ...
101 Experts Share their number one Tip for someone starting with PPC ads 04 May 2017
You’ve likely heard good things about PPC. It’s faster than SEO. More reliable. More manageable. But as with any new bit of technology, there are things you should know before you jump all the way in. Understanding the best ways to use PPC marketing can be a complex series of experimentation and learning opportunities. Pay-per-click marketing, or PPC, ...