PPC - Pay Per Click Management

When it comes to advertising, you want to make sure you can reach everyone that falls into your demographic targeting. AdBrite has been a well known, but also a hidden source of quality traffic for many advertisers over the years. Through their targeted advertising and reach to billions of impressions, AdBrite has a great advertising platform that anyone can get used to.

In this post we will be featuring some of the latest updates to AdBrite targeting that were just recently introduced, as well as the other targeting option they current have available through the site.

New AdBrite Targeting Features

• Day Parting – Ever wanted to run your ad only on a specific day?  Or only for a specific time frame?  Now you can!  Run your ads on either UTC or Visitor time.  With UTC, run your campaign at a certain time in a specific time zone.  With visitor time, set the time you want your ad to run, then our system determines each user’s time zone before serving your ad to them.

• OS Targeting – Now you can target users based off their Operating System, such as Windows or OS X.  You can even target mobile operating systems like iOS or Android!

• Browser Targeting – Reach an audience that uses a specific browser type such as Internet Explorer, Chrome, Firefox, etc.  Pretty neat, right?!

Full AdBrite Targeting Features

Nearly all campaigns will result in conversion fluctuations throughout the day, so the addition of day parting to AdBrite is a huge benefit. The ability to target based on web browsers and operating systems is also extremely important as it can determine different plugins, software installs and also how your landing pages may look differently in each browser.

In addition to the latest targeting improvements, AdBrite also has several other targeting options, such as category of sites, keywords, gender, age and more. You can see a breakdown of the standard targeting options in the screenshot below.

As more advertisers are focusing on display and CPV advertising, AdBrite is quickly growing their advertiser base. It’s a safe bet that not all lead based traffic will convert with AdBrite publishers, but with the right targeting, you can squeeze the best roi out of your ad campaigns. If you aren’t currently using AdBrite, make sure you take the time to create a test campaign and see if their traffic converts with your current ad campaigns.