Increase Sales with a Shopify eCommerce Store 08 May 2013
How many times have you wanted to buy something online and ended up at a web site or online store that just didn’t a have a nice looking design? I’m sure it’s happened many times. The design of you site and store does matter… it’s almost like walking into a store or restaurant in real life and seeing dirt on the floor or damaged products and just not proper business ethics. In the end you are going to second guess whether you should be buying from this place. This is the same thought process that takes place when someone ends up on a site that doesn’t have a nice appearance or shopping process as well.
Shopify.com has quickly become one of the leaders in ecommerce, not only because the sites made with their platform look amazing but they also spent a great amount of time and effort on creating a backend that is easy for site and business owners to use.
I know the importance of running a clean and smooth business when it comes to ecommerce because I used to run a site of my own in the past. People want their orders in time, they want to feel appreciated and know their data and order information is safe.
All of this can be done with the Shopify system. To give you a better idea on what the Shopify site can do for you and your business, watch the short video below.
Now that you have an idea how simple and effective it is to setup a store of your own, you might as well get started. When I ran my ecommerce site, I went with a dropshipping model, which meant I didn’t have to hold any inventory. What I then did was run a bunch of pay per click ad campaigns to get people to my site and convert them into sales. It’s quite exciting to see people come from the search results and actually place real orders on your site. It’s a completely different feeling than seeing affiliates leads come through, because these are actual purchases and products.
Since many of us are already online marketers, I also wanted to point out that Shopify also has an affiliate program of their own that can pay over $300+ per referred customer. This is a very nice commission on a very well known and trusted brand. The Shopify affiliate program isn’t public knowledge to everyone, so the doors are wide open for you to start making money by promoting their site. You can learn more about their affiliate program by clicking here.
If you’ve been getting frustrated with pay per click marketing and promoting offers that just aren’t converting, maybe it’s time for you to start an ecommerce site of your own and start building up your own customer base.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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