Pay per click is a running business model that is happening every second of every day. The search engines are getting paid to drive traffic to sites, while the advertisers are paying for every click to their site. Many visitors will click on these ads, only to leave a few seconds later. Taking the time to create a memorable logo design for your web site or business can add extra ROI for your business, but also branding that you would never have had in the first place.
The process of creating a really great logo isn’t an easy one, especially if you aren’t a graphics designer. This is where a crowd sourcing web site like 48HoursLogo comes in handy. You can decide on the type of logo design you want created for your site or business, add the details to their site and hundreds of designers will submit logo concepts for you to choose from.
Let’s take a look at how Amazon.com has transitioned their logo over the years…
Some of you may not even remember the original Amazon logo from back in the day, which is the blue one above. Most of us will easily recognize the black and yellow design they currently have and brand all of their boxes with. The first logo is in reference to the “Amazon River”… but that really doesn’t tell you much about their site, so when Amazon started to rapidly grow, they also needed to work with a logo design that was brandable and affective.
Getting into the Design Thinking Process
This is the same type of thinking that you will need to go through when creating ideas for your new logo design. Here are some questions you might want to ask yourself.
- How can I reflect the name and services of my business within a logo?
- What colors should I use that will attract customers and branding?
- Do you want to have a text or graphic based logo design?
These are just a few of the important factors you will need to think about when designing your new logo.
Now we can briefly walk through the design creation process when using a site like 48HoursLogo.com. The first thing you are going to need to do is complete a free account on their site.
Once you are at their site you will also see the latest stats for the latest logo contest and history of logo design on their site. The number are quite impressive with nearly $50,000 in designer payouts, along with 70+ active design contests running on the site and over 10,000 designed created since the launch of their site. It’s also important to note that their site isn’t just limited to logo design, but also web and print design.
Logo Design Portfolio and Design Ideas
One of the best ways to come up with ideas for how you might want to create a logo for your site is to see some of the amazing designs that other people have had done through the site. Take a moment to look their the logo design portfolio and compare the differences in designs and how color usage plays a big part in the branding process.
If you are in a specific niche market, you can select the industry from the pull down menu and it will allow you to compare the similarities and differences of visual logo design with in your niche market.
Going Live with Your New Logo Design Contest
After spending some time looking through the questions and design portfolio you should have a good idea for how you would like a new logo design created for your business. Also keep in mind how you will be using your logo and if it will be used on your pay per click marketing efforts and landing pages. Make sure all of the color schemes and sizes are still in your favor to increase conversions and not draw away too much attention, but still give you that extra added branding day after day.
When ready to create your logo design contest, simply click the “Post a Project” link on their site and you will walk through the simple description and questions process to help designers create your logo.
Before going live with the contest, you have the choice between a 48 hour contest and making a pre-payment of $29 or running a 1-7 day contest and paying the full cost up front.
Once your design contest comes to a close, you will select the winning design and the designer will be paid for their efforts and you will have full rights to your new logo design.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.