PPC - Pay Per Click Management

Search engine optimization has been extensively used to move a site to the top of Google and other major search engine results. It is extremely powerful to drive visitors to your site and hence many companies or folks doing small business apply it to advertise their site successfully. If you are going to advertise your site or services, you need to use SEO to bring quality targeted traffic to your site as targeted traffic brings more sales. There are a couple of strategies you need to do so as to improve the results by using Search engine optimization techniques.

Right Keyword Selection

To begin the process of SEO for your website; you have to find the right keywords to target. Keywords are the search terms that people use in search engines like Google, Yahoo and Bing to find information about any particular topic. You can use free tools as well as paid tools to find the right keywords that closely describe your product or services, you are offering. If you are looking for free tool than you can use Google keyword tool to find the best keywords.

Quality Content

Once you find the right keywords, write them in a notepad and then create the content for your site using those keywords. Also keep in mind that doesn’t over use the keywords in articles. Over use of keywords in article will harm your ranking as Google will consider it as spam. So, try to maintain your keywords density less than 5%. You can use free keyword density checker tool to avoid any penalty.

Link Building

Once you have done your keyword research and create content, its time to start building back links for your website. Try to build as much links as you can but keep in mind to build quality back links from relevant and authority sites. Links from UN relevant sites will not work for you after the recent panda updates. Also use varying anchor text as using same anchor text looks UN natural to search engines.

Use of Social Media Sites To Bring Traffic

As social media nowadays is highly effective marketing and advertising tool in this online world. So, you should use these sites to get the maximum benefits. These sites are free to join and can bring massive traffic to your site every day.

Other Effective Techniques

You can submit your site to online directories as there are hundreds of niche sites where you can submit your website. Create blogs on free blogging platforms such as blogger, word press, tumbler etc and write one or two informative articles and create back links. You can also join relevant forums and have the back links for your website in your signature.

By adhering to all of the SEO strategies, you can improve your website ranking, your website starts getting higher search engine ranking and highly targeted traffic targeted. Also keep in mind that SEO is not a one day process, it requires time but once everything is done correctly, the results will be amazing.