When it comes to building ppc ad campaigns and using landing pages, some people understand the difference and how to make the two work together, while others just seem to get lost.
UnBounce has created a nicely outlined infographic on the wrong and right way to use landing pages with PPC campaigns. You can click on the image to bring it to full size.
A few of the highlights from the infographic are listed below.
- 80% of PPC traffic goes to an existing web page – Use a targeted landing page to improve your numbers and roi
- Limit the amount of buttons and distractions for people visiting your landing pages
- Use a lead capture or action buttons to warm up the buyer for their final action or order page
