How Online Pawn Shops Turn Curiosity into Cash 08 Feb 2013
Have you ever thought about pawning in some of your old electronics and stuff around the house into a local pawn shop? Sure, many of us have.
With the way TV reality shows portray the world of pawning, who wouldn’t want to check it out for themselves.
Outside of pay per click marketing, online pawn shops are getting quite creative with the way they attract new audiences and then lure them in to become their next customer.
Let’s take a look at pawnup.com for example, and see how they can connect on a specific level with all of their site visitors.
If more online sites would take the time to engage with their audience, there would be a lot more successful companies out there and happy customers.
In addition to pawning items that you may be interested in selling, many online pawn shops will also offer loans that are much easier to get than through traditional banks which are based on your credit.
Many people might not know this, but since people are visiting pawn sites to usually make some money, PawnUp.com has a live calculator on their site allowing users to see how much a loan might cost them.
The focus isn’t that the loan will cost the customer 5% a month, but that the option is now available. How many more people do you think are now requesting loans through their site simply because they added an attractive calculator that brings awareness to this service? I’m sure it’s plenty.
The bottom line is that if your web site isn’t engaging with your audience and keeping them interested, you might as well not have a web site at all.
Take some time to visit pawnup.com and learn from their web site how you can engage better with your customers.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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