PPC - Pay Per Click Management

Everyone is always talking about how you can improve your landing pages, and how important is is for your overall landing page. While many people still test with direct linking to an offer, the addition of a landing page that pre-sells your product, service or task, can make all of the difference in the world.

My friend Ruck, over at IMGrind just wrote up a nice post called “5 Features that Make a Great Landing Page“. You can see a quick summary of his landing page tips below, then head over to his article for the full breakdown.

1. Information That Is Focus In A Tight Manner
2. Clear Call To Action
3. 1 Page Display With Critical Elements Above The Fold
4. Irresistible Headline
5. Self-Segmentation.

In addition to these features for a killer landing page, also refer to our own post recap of “Landing Page Design Tips and Trends for 2012“.

Also, be sure to check out my free landing page template over at ZacJohnson.com. It’s been downloaded thousands of times and is 100% free. It’s a great place to start if you are just learning how to make landing pages and want to split test how different text and images can effect your overall design and conversions.