Are you currently advertising outside of the United States and wondering what type of volume and click costs you are bidding against? Or more importantly, are you neglecting to advertise outside of the United States and losing out on the potential for big money? No matter your answer, you need to take a look at the volume and click costs for countries outside of the US.
I introduce you to Socialbakers.com, an awesome site for Facebook Advertising data. In the screenshot below you can quickly see how much information is available through their web site.
The data on Socialbakers is constantly changing, but the numbers are quite mind blowing. Check out Russia and the Cayman Islands with average CPC rates in the $1.00+ range. How crazy is that?! The most targeted country, the United States, is currently sitting with an average click rate of .64 and a .27 CPM average. New Zealand, Australia and the United Kingdom are also some of the most targeted countries, as they are all sitting in the top 10 list.
Expand on your current Facebook Ads campaigns and start moving them out to different countries if possible. Use the information that Socialbakers has available and start targeting towards NON-US countries that have lower CPC and CPM averages.
