Everyone knows that the future of online advertising is through self serve advertising platforms. Ever since networks like Facebook and Plenty of Fish have moved to their own self serve platforms, affiliates and online marketers are making more money than ever. When working with a self serve ad platform, the affiliate or advertiser has full control of the ads, landing pages, offers and who they are targeting.
With all of that in mind, EngageBDR has just released their own Self Serve RTB which is bound to be one of the best around. While many other self serve advertising platforms allow you to build campaigns for one method of advertising (web, banners or mobile), Engage BDR has created a platform that will tie in all display methods.
EngageBDR explains their Self Serve RTB as the folling:
First Impression is the first of its kind RTB self serve display platform that focuses on the direct response advertiser.
We have built a platform that enables advertisers to target online and mobile inventory like never before. Advertisers can now test campaigns on our exchange traffic, scale on our premium inventory and expand their campaigns into mobile. In development, we focused on the methodology of a performance advertiser, and created a platform that empowers them to easily measure success and grow campaigns quickly and efficiently.
By leveraging real time buying, it gives a media buyer the full control to maximize the value of an impression and increase ROI.
Zac Johnson
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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