There’s no perfect way to go about your pay-per-click marketing campaign. Depending on what you’re selling and the services you provide, creating successful advertisements that get website visitors to become loyal customers is apt to be just as unique as your business.
However, there are tried and true ways to improve a PPC campaign. Take a look at several of the best ones.
Make your ad utterly irresistible
The visitors who come to your website will be looking for information. They’ve gone through a search engine to find an answer to their question and they see your advertisement.
Website users tend to be drawn to an advertisement that gives them information. If it has a piece of useful knowledge that they can use right away to solve a problem or improve their life in some way, that’s a winner.
The search term they use should be listed in your advertisement’s headline. The person will choose whether or not to click on your ad in a matter of seconds. So speak to your potential customer and make your words so enticing that he or she can’t wait to see what you have to say.
Send your website visitor to a landing page
Many businesses send their pay-per-click campaign visitors directly to their website’s home page. Once there, a potential customer may or may not find what the person wanted from you or why he or she should obtain it from you.
The visitor may or may not find out how to buy your products or services. If people don’t see what they’re looking for right away, the odds are they’ll leave your website immediately and never return.
Potential customers are clicking around all over the Internet to find the answers to their questions. It’s up to you to tell them what they need and how you can solve their problem. It’s not enough just to get lots of traffic coming to your website. You want targeted traffic that matters.
Direct incoming readers to a landing page that captures their email address so you can send them further information about what they’re interested in. Be sure to include the same search term in your landing page that they used in the search engine.
Send them information that matters
Start with their problem or concern and talk about issues relating to the topic. Educate your potential customer and let him or her know why it’s so important to solve the problem.
Explain what that the person might be losing if he or she doesn’t find the right solution within a short time. It could involve their money, relationship, health, or time.
Send a series of emails that directly focus on the issue and let the recipients know you have a solution to their problem. Pay attention to your potential customers’ problems first and introduce your product or service later.
Content creation is the key to building solid relationships online. Engage with your current customers and potential customers by letting them know you would love to hear from them through social media networks and email as well.
Don’t be afraid to change the words around in your sales copy and test which ads work the best for your audience. Pay-per-click campaigns can give you a great deal of solid feedback that will improve your business.