Search engine optimisation, to some extent, is what the internet evolves around. SEO has the potential to make or break a website considering the fact that the vast majority of traffic that comes to a website will come from SEO. For example, from the numerous websites I own, this number is as high a percentage as 90% for the whole of my website’s traffic.
For this reason, it is vital to the performance of your website to make sure you have performed the right search engine optimisations on it to enable the maximum potential of organic traffic to reach your website. The truth of the matter is that there are some mistakes that are difficult not to make: especially if you do not even know you are making them. With this in mind, here are 2 SEO mistakes not to make.
 
 

#1 Copying Content from Other Websites

Although this might sound obvious at first, it is still something people continually do because it is seen as a ‘grey’ area in terms of SEO. Of course it would be bad to copy content word for word from another website. However, what if you took the topic of conversation from another article and reworded it? What if you took just a snippet from another website and quoted it in your content?
At the end of the day, if you are rephrasing content that is already out there, do not be surprised that it wont rank highly organically: mainly because, well, it is already out there. Unique content that is not on the internet already will always do the best organically due to the fact that competition is much lower.
 
 

#2 Don’t Publish Lots of Content All at Once

For content mills (websites which focus on just publishing content), they might not care at all when the content is published online and, therefore, publish all of the content at once at a certain time every week or month. In terms of SEO, this is not going to give your website any advantage. It is better to publish content sequentially because:

• Search engines will like the fact that your website is constantly producing new content and not just lump sums of contents.
• It is easier for the search engines to process if they are spread out, rather than lumped together.
• For those that are staying up to date with your website, they will dislike the fact several articles had been published all at once rather than, let’s say, one a day – it will make harder reading for your loyal visitors and frustrate them.

Both Blogger and WordPress offer scheduling of posts so it is something that is worth doing for every one of your articles.
 
Ultimately, the number of tips one can give on search engine optimisation could go on and on and on and on. There are so many things you can do to improve your website’s ranking and the above are just two of the key areas I have found to make quite a large difference. Therefore, take the two points in and try to implement them into every article you publish from now and into the future.