When Google first appeared as a internet giant one of its main features, alongside its search engine and pay per click program, was its idea to calculate the importance of a webpage/website through grading it from one to ten. Google PageRank has been at the centre of SEO and bloggers for quite a long time now because ...
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Is Google PageRank Actually Important? 04 Feb 2013
How To Improve Inbound Link Profile? 01 Feb 2013
Running a website and facing harm from the low-quality link building efforts isn’t a weird thing to be heard. Many businesses complain of getting harmed either due to intentional or unintentional low quality link building or due to competitors’ attempts. How to improve the inbound link profile of a website in terms of ...
Why PPC Is Better Than SEO 30 Jan 2013
There will always be a debate amongst advertisers whether pay per click advertising is better than search engine optimisation or the other way round. Each form of gaining traffic has its advantages and disadvantages which ultimately will mean depending on what you are trying to achieve will depend on if you use PPC or SEO. For ...
SEO, Paid Advertising, And Content – 2013 Needs A Fresh Approach 24 Jan 2013
Online marketers often get impressed from some traditional marketing techniques, but that’s not the way to win top ranks ever. Although, traditional marketing is usually based on research with support of trials and tests, but in 2013, keeping an eye on the luxuries of digital marketing is needed the most. How would the New ...
Seven Quick Tips for Better Search Rankings in 2013 23 Jan 2013
Everyone wants to rank higher in the search results and one of the best ways to do so is to make sure you are following the latest rules and algorithm changes made by Google. With a new year just starting it means we have a lot of time ahead of us to work on our 2013 link building efforts. Below you will find an excerpt from my ...
How Does Google Adwords Work? 14 Jan 2013
Sometimes it’s hard to think about the internet from the perspective of the average non-marketing person. When we look different companies PPC results, the first thing we look at are the ads because we are curious what people are paying for and who is advertising for what. If you were to tell the average internet surfer ...
The History of Google Adwords 29 Dec 2012
It’s easy to sign up for Google Adwords today and appreciate the system they have in place for creating and managing ad campaigns. However, for anyone who has been in the online marketing game for a while, you will remember that the system was not always as smooth and advanced as it is today. Every day thousands of new ...
Using Adwords Metrics To Formulate Your SEO Strategy 22 Dec 2012
Paid search campaigns are a great way to give your business a bit of visibility especially when you are just beginning the marketing for your business. If it is done the right way, it can give you an immediate influx of traffic to your website which can convert into potential leads. While very effective in terms of results, PPC ...
Three Hot Tips For Internet Marketing Excellence 07 Dec 2012
Whether you are trying to start up a small business, develop a web based sales arm for your existing company or just get your business higher up search engine results pages, a thorough understanding of internet marketing has to be a top priority in our modern world. This post will go into three hot tips for internet marketing ...
Building Contextual Backlinks with LinksManagement 06 Dec 2012
No matter what type of business you are running online, at the end of the day it all comes down to your back links. As much as people like to say Google is going to shut down sites that have bad linking practices, many sites still get linked. So if you can get really great links through ethical methods, then it’s likely ...
Getting Better Results with A/B Testing Methods 05 Dec 2012
Although multivariate testing can get the job done more quickly than A/B testing, there are also instances when you would have a greater need for the more drawn-out process and consequently the more elaborate data that only split testing or A/B testing can provide. With just two variations of a single element to test out, there ...
Tips for SEO to Avoid Most Dangerous Misunderstandings 15 Nov 2012
It’s completely sole true about Search Engine Optimization that it remains continuously changing. You will find a lot of information and details available on many platforms, now it is not so difficult to find out about that what the requirements to work efficiently are. The key process modifications continuously change the ...
Quality Niche Article Marketing Still Works 07 Nov 2012
When it comes time to start thinking about how you would like to build incoming links to your site and spread awareness for your online business, you have a lot of options. Even with Google slapping new web sites left and right every day, there are still some winning formulas out there as long as you focus on quality over ...
Social Media Marketing – I Give Up! 26 Oct 2012
You heard that right. I give up on Facebook, Twitter, Linkedin and Pinterest. I give up on managing social media for small businesses. You see, Facebook has been as viral in the business world as the Antoine Dodson’s Youtube video was in 2011. People in the business community have been spreading the evangelism of ...
2014 Election: The Battle of Presidential Landing Pages 17 Oct 2012
There is no doubt that the 2010 election was heavily influenced by how well the Obama campaign was able to get their social media act together and be “cool” to the internet generation. Four years later and the game hasn’t changed, but now both sides of the political parties know how important the internet, ...
When high Bounce rates are not that bad 14 Oct 2012
The common SEO perception is that the higher the bounce rate, the duffer you are as an internet marketer. Sorry I did not mean to say this but this is the kinds of compliments that I use to receive whenever my boss gets into Google Analytics. We are living in the age of mass stupidity; we believe in the stupid things like high ...
