Latest news in SEO

PPC or SEO? Which Should Advertisers Use?

PPC or SEO? Which Should Advertisers Use? When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form is pay per click advertising which, in past articles, I have made clear is an extremely effective way to efficiently pay for highly targeted traffic. As well as PPC, there is another form ...

Six Ways PPC Advertising Can Boost Your Website’s Visibility

Six Ways PPC Advertising Can Boost Your Website’s Visibility Nearly every company has a website nowadays. From law firms and real estate offices, to social media sites and job boards, the World Wide Web is the one place where almost every business presents itself. In order to gain attention in this vast marketplace, Pay-Per-Click (PPC) advertising campaigns have skyrocketed in recent ...

Pay-Per-Click Marketing Will Get You New Customers

Pay-Per-Click Marketing Will Get You New Customers As every online marketers knows only too well pay-per-click (PPC) is just about the best way to attract new customers and create buzz for your brand online. Compared to other advertising methods, it’s much more affordable, and therefore boasts a higher return on investment. The latest studies confirm that pay-per-click leads ...

How to Build Utmost User Trust on Your Website?

How to Build Utmost User Trust on Your Website? It’s the age of transparency that calls for trust and confidence of the user first and rest is all secondary. Web development industry is no exception. When it comes to the world of website designing, it can be said that it is always easier to lose but much tougher to actually earn. You are here to earn and not to lose and ...

Machine Learning and The Future of Web Search

Machine Learning and The Future of Web Search Last few months were quite eventful at Google. Of course, we are not going to write another highly introspective research paper on its two major algo updates code named – Panda and Penguin. Nope, this time around we are going to take a deeper look at what is happening at Google and what is meant for the search communities. ...

12 Useful Facts and Stats About SEO

12 Useful Facts and Stats About SEO There is a problem on the internet that many people still don’t know what SEO or ‘Search Engine Optimization‘ is. In simple terms, search engine optimization is a number of techniques which help to improve a website’s ranking on organic search results. This, in turn, will result in more web users seeing ...

Preventing An SEO Wipeout – Three Things to Consider

Preventing An SEO Wipeout – Three Things to Consider The traffic looks stable, rankings are all good and the conversion from your website is just right. But you still have the nagging feeling that something somewhere is not right. Maybe a SEO disaster is lurking in the lurch. Okay, do not get nervous but with the number of changes that Google rolls out every year, it is quite ...

SEO, Pay-Per-Click, or Social Media Marketing in 2014

SEO, Pay-Per-Click, or Social Media Marketing in 2014 For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s website adhere to Google’s rules of engagement and gain high rankings in the SERPs (search engine results pages) organically, or is it smarter to pay for ...

Brian Newmark shares the most common Pay Per Click mistake

Brian Newmark shares the most common Pay Per Click mistake Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen sense of alternative methods of achieving a goal.  Often I am brought in by small and medium sized companies to analyze their Pay Per Click campaigns.  Most have someone ...

Using PPC and SEO to Protect Your Online Reputation

Using PPC and SEO to Protect Your Online Reputation Online reputation management is all of the buzz lately. While many people might think that SEO and ORM is the same, it really isn’t at all. However, you can use PPC and SEO marketing efforts to better improve your online reputation and search results around your personal and company name. In a recent article on Brand.com, ...

Google Hummingbird Update and the Future of Content Driven Marketing

Google Hummingbird Update and the Future of Content Driven Marketing Strangely enough, only a small percentage of search marketers are concerned about the impact of Google Hummingbird update on the SERP. Obviously, they have reasons to remain oblivious. Unlike other updates from the house of Google like – Penguin or Panda update, Hummingbird update does not have any direct bearing on the ...

Still Trying to Build Backlinks with Press Releases?

Still Trying to Build Backlinks with Press Releases? A few years ago ess releases were a great way to build incoming links to your web site and blogs, however Google has since devalued these links and they are no longer the attraction they used to be. However, the press release business is still going strong, but now more in a perspective of trying to get great company news out ...

Three Ways To Manually Search Engine Optimise Your Articles

Three Ways To Manually Search Engine Optimise Your Articles With Google constantly updating the way they rank articles in their search engines with updates such as Google Panda and Penguin, bloggers are finding it more and more difficult to gain organic traffic due to their articles having being poorly search engine optimised resulting in a decrease ranking on search engine results. For ...

Content Marketing – the Present and the Future

Content Marketing – the Present and the Future Content is king – no marketer can ignore the dictum today. But the point of view taken by marketers differs. Is it about the quantity? Or is it all about the quality? Or is it a balancing act? Truly, a balance between quality and quantity is essential. No marketing campaign can survive without quality content. If you fail to ...

How to Stop Competitors from Ranking for Your Name

How to Stop Competitors from Ranking for Your Name Completion in advertising is healthy, but when your competition is straight up ranking on the first page of the search results for your name, then you are in trouble. In most cases no one wants their competition to rank for their own brand names. I’m not talking about products like “steel microwave”, ...

Is Reputation Management the Same as SEO?

Is Reputation Management the Same as SEO? If you’ve done anything in the world of online reputation management (ORM) then you will notice that a lot of ORM is similar to that of SEO. With both ORM and SEO you are trying to rank high in the search results for specific terms and outranking your competition. There are many similarities, but also many differences as ...