Latest news in SEO

3 Things I’ve Learnt from SEO in 2016

3 Things I’ve Learnt from SEO in 2016 Whatever way you look at websites online, you cannot ignore the fact the dominant variable which affects how well a website does online is it’s search engine presence. This is why SEO is so important to websites as it really has the potential to make or break a website’s performance and success. For those that ...

Is Link Building Still Relevant and Effective in SEO?

Is Link Building Still Relevant and Effective in SEO? Written by Selina Jenkins Ask any Chicago SEO company about the importance of link building in today’s context, and they would tell you that it is still important, but not in the same way as it used to be few years ago. Think about the times till April 2012 when link building was considered as the only successful method of ...

6 lessons I have learned working with SEO clients

6 lessons I have learned working with SEO clients Written by Izzy Wisniewska I love working in SEO. It has its challenges but at the same time it is a very rewarding career path with a lot of potential for growth. I believe that one of the main benefits of working in Search Engine Optimisation comes from the ever changing nature of SEO, which is shaped by the frequent updates ...

3 Rookie SEO Mistakes to Avoid

3 Rookie SEO Mistakes to Avoid The internet is expanding, at what seems, an exponential rate. Although it may seem that every domain has been taken and every idea for a good website has already been created, there are still thousands, if not millions, of websites that still have not been created into niche areas online that have the potential to come very ...

Improve the User Engagement on Your Site

Improve the User Engagement on Your Site All activities that connect users with each other, promote community build up and greater interaction are called user engagement activities. Higher user engagement is better and more profitable for the website. Many websites go astray due to poor user engagement on their websites. In this article, we will tell you 5 tips to ...

When to use PPC and when to use SEO

When to use PPC and when to use SEO It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is a completely different thing understanding just when to use SEO and PPC to your advantage as a traffic generation tool. After all, that is what it is all for in the end: traffic – it ...

Improving the Conversion Rate on Your Website in a Day

Improving the Conversion Rate on Your Website in a Day So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your website? Even if you manage to drive hundreds and thousands of visitors to your website, if it fails to generate any business, it is a colossal marketing mistake.

Reasons to Optimize Your Website for Search Engines

Reasons to Optimize Your Website for Search Engines Written by Lalit Sharma  The future of global business, according to marketing experts, lies online. In fact, this prognosis seems to already have come true with numbers indicating that the modern shopper adores online shopping. Well, as a suave business owner you appreciate the importance of online visibility but it is ...

What to Do Next If Your Blog Get Hacked

What to Do Next If Your Blog Get Hacked Blogs are very much vulnerable to external attacks and that means, if you are the owner of a popular blog, you need to be prepared for an impending attack. If you are unprepared for a malware attack, you are going to lose valuable data. Things might get extremely complicated if you don’t have any backup of your website. In ...

How to Get Clicks on Organic Search Results

How to Get Clicks on Organic Search Results Search engine optimisation is a key factor which determines how much traffic a website will get. For example, the websites I own get around 80-90% of all their traffic from search engines alone! It really is important to make sure a website is set up with SEO in mind and articles are of high quality in order to get ranked ...

5 Ways to Promote Infographics to Gain Valuable Backlinks

5 Ways to Promote Infographics to Gain Valuable Backlinks Infographics are one of the best ways to bring boring content to life. As more online users focus their attention to engaging content and online video, infographics are still one of the most effective ways to gain readership, attention, and backlinks to your site. The reason for this is that they are quick and easy to view, ...

Last Minute Holiday Marketing Tips

Last Minute Holiday Marketing Tips It’s that time of the year – the holidays are just round the corner. And if you haven’t yet prepared a marketing plan for the upcoming season, you had better hurry. The holidays provide the best opportunity to boost sales, only if you get the marketing right. For the entrepreneurs who aren’t sure about what to do, ...

Actionable SEO Practices that Will Increase Your Organic Traffic

Actionable SEO Practices that Will Increase Your Organic Traffic Written by Jack Dawson In spite of the impact social media has had in online marketing, getting ranked on search engines is still one of the best ways of driving traffic to your website. People will always rely on search engines to find information online. Even so, improving your organic search performance on search engines, ...

How to be successful as an SEO / Digital Marketing expert

How to be successful as an SEO / Digital Marketing expert Written by Izabela Wisniewska To answer this question we first need to define success in the context of SEO, because ‘success’ can often be a rather ambiguous word. For the purpose of this post let’s agree that to be a successful as an SEO or digital marketing expert, one must be able to accomplish a client’s ...

How to Utilize Sponsored Posting As a Form of Native Advertising

How to Utilize Sponsored Posting As a Form of Native Advertising Sponsored posting as a form of native media advertising has gained momentum in the past few years as online news portals have started looking for new avenues to generate revenues for their businesses. The traditional sources to generate revenue have mostly dried up for news agencies ever since they have launched their online ...

Which is better? Facebook or SEO? [Infographic]

Which is better? Facebook or SEO? [Infographic] For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of well-written and useful articles, how-to videos, and free software that you can plug into overnight. If you have a little bit of money to invest into them, it opens up even more doors. While ...