Latest news in SEO

Why PPC May NOT Be For You by Brian Newmark

Why PPC May NOT Be For You   by Brian Newmark Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like:  Brian Newmark, should I utilize PPC to help grow my business?  My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...

How to Never Get Caught Out With Any Google SEO Update

How to Never Get Caught Out With Any Google SEO Update Every year or so, Google tends to introduce new updates to the algorithms of their search engines which ultimately makes the whole experience of web users using Google as a search engine better. There have been many updates such as penguin and panda with one of the most recent being Google Pigeon which focuses on the algorithm ...

Best eCommerce Websites Builders for Creating Stunning Landing Page

Best eCommerce Websites Builders for Creating Stunning Landing Page The purpose of almost all online marketing campaigns is to drive as many visitors to a website as possible. But the job does not end there. As a marketer we need to ensure the fact that the visitors are eventually getting converted otherwise there is no point in spending your hard earned dollars on a Google Adwords campaign. ...

Manually Search Engine Optimise (SEO) Articles

Manually Search Engine Optimise (SEO) Articles As most bloggers know out there, there are lots of SEO plugins and pieces of software that automatically or aid in optimising your articles for search engines to process providing your article a higher organic ranking. However, the problem with many of these SEO plugins is 1) they cost money and 2) they are sometimes a pain to ...

Links and SEO Aren’t Going Anywhere

Links and SEO Aren’t Going Anywhere One of the hot rumors of 2014 is that a “linkless SEO” is coming in the future, but that’s not going to be a reality anytime soon. While some professionals are leaning more on other SEO tactics, you shouldn’t underestimate the power of good links in your overall strategy. A solid link-building strategy is still ...

SEO Tips for Leasing an Apartment

SEO Tips for Leasing an Apartment Are you subletting your apartment? Looking to sell a unit within a condo community? Or maybe you’re a property manager in charge of online marketing and outreach. No matter which camp you fall into, one thing is certain: You’re going to need to know search engine optimization (SEO). SEO is basically an ever-shifting set of ...

Pros and Cons to Search Engine Optimisation (SEO)

Pros and Cons to Search Engine Optimisation (SEO) Search engine optimisation is considered a form of advertising online since it is one of the best ways for websites to gain traffic. The idea behind it is that a website creates high quality content which is indexed by search engines such as Google. When a web user searches for keywords or a phrase relating to the high quality ...

PPC or SEO? Which Should Advertisers Use?

PPC or SEO? Which Should Advertisers Use? When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form is pay per click advertising which, in past articles, I have made clear is an extremely effective way to efficiently pay for highly targeted traffic. As well as PPC, there is another form ...

Six Ways PPC Advertising Can Boost Your Website’s Visibility

Six Ways PPC Advertising Can Boost Your Website’s Visibility Nearly every company has a website nowadays. From law firms and real estate offices, to social media sites and job boards, the World Wide Web is the one place where almost every business presents itself. In order to gain attention in this vast marketplace, Pay-Per-Click (PPC) advertising campaigns have skyrocketed in recent ...

Pay-Per-Click Marketing Will Get You New Customers

Pay-Per-Click Marketing Will Get You New Customers As every online marketers knows only too well pay-per-click (PPC) is just about the best way to attract new customers and create buzz for your brand online. Compared to other advertising methods, it’s much more affordable, and therefore boasts a higher return on investment. The latest studies confirm that pay-per-click leads ...

How to Build Utmost User Trust on Your Website?

How to Build Utmost User Trust on Your Website? It’s the age of transparency that calls for trust and confidence of the user first and rest is all secondary. Web development industry is no exception. When it comes to the world of website designing, it can be said that it is always easier to lose but much tougher to actually earn. You are here to earn and not to lose and ...

Machine Learning and The Future of Web Search

Machine Learning and The Future of Web Search Last few months were quite eventful at Google. Of course, we are not going to write another highly introspective research paper on its two major algo updates code named – Panda and Penguin. Nope, this time around we are going to take a deeper look at what is happening at Google and what is meant for the search communities. ...

12 Useful Facts and Stats About SEO

12 Useful Facts and Stats About SEO There is a problem on the internet that many people still don’t know what SEO or ‘Search Engine Optimization‘ is. In simple terms, search engine optimization is a number of techniques which help to improve a website’s ranking on organic search results. This, in turn, will result in more web users seeing ...

Preventing An SEO Wipeout – Three Things to Consider

Preventing An SEO Wipeout – Three Things to Consider The traffic looks stable, rankings are all good and the conversion from your website is just right. But you still have the nagging feeling that something somewhere is not right. Maybe a SEO disaster is lurking in the lurch. Okay, do not get nervous but with the number of changes that Google rolls out every year, it is quite ...

SEO, Pay-Per-Click, or Social Media Marketing in 2014

SEO, Pay-Per-Click, or Social Media Marketing in 2014 For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s website adhere to Google’s rules of engagement and gain high rankings in the SERPs (search engine results pages) organically, or is it smarter to pay for ...

Brian Newmark shares the most common Pay Per Click mistake

Brian Newmark shares the most common Pay Per Click mistake Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen sense of alternative methods of achieving a goal.  Often I am brought in by small and medium sized companies to analyze their Pay Per Click campaigns.  Most have someone ...