Latest news in SEO

Which is Healthier? PPC or SEO

Which is Healthier? PPC or SEO I am sure you have seen many arguments all over the internet involving both PPC (Pay Per Click) and SEO (Search Engine Optimisation). When it comes to choosing which to use, the honest truth is that there is no right or wrong answer. Dependent on where you are in your website’s lifespan, what you are trying to advertise ...

So what’s Your Value Proposition

So what’s Your Value Proposition Do you know why some of the ugliest websites on earth manage to convert a decent number of visitors despite all the odds? They may have got everything wrong in their website but you can be sure of one thing that these websites have a strong value proposition that override all other negative aspects.

Increase conversion rate of your website – where to start

Increase conversion rate of your website – where to start A website that fails to convert targeted audience is as good as nothing. Just ranking high for targeted keywords or driving large number of audience to a website is not going to help a small business owner. He needs more customers and unless and until the website manages to convert more visitors into customers it is a lost ...

Effective Social Media and Pay Per Click by Brian Newmark

Effective Social Media and Pay Per Click by Brian Newmark Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There simply is no choice because the world is relying more and more on social media for news, recommendations for products and services and for exchanging information. That means companies have to ...

Local SEO for Google Pigeon

Local SEO for Google Pigeon Written by: Jacob Emmy Local is one of the fastest growing areas of SEO today. With more people using mobile search to find businesses near them and the ever expanding scope of local businesses using the web, it has become fertile ground for new campaigns. We now live in the age of Pigeon. Well, that may be a bit of an ...

SEO vs PPC – Which One Should You Use?

SEO vs PPC – Which One Should You Use? This is a question that will have been asked by just about every online advertiser out there. On one side of the argument, search engine optimisation seems the more logical approach to gaining consistent amounts of high quality traffic. However, surely with the amount of people using PPC around the world (in their millions), ...

7 Steps to a Digital Strategy

7 Steps to a Digital Strategy The days of taking a business online and “winging it” have been over for a few years now, so why are so many digital marketing professionals still posting content without a concrete digital strategy? Smart Insights and TMF&A teamed up to create a list of steps to create a robust digital strategy with long-term goals and ...

7 Important Factors to PPC Marketing by Brian Newmark

7 Important Factors to PPC Marketing  by Brian Newmark 7 Important Factors to PPC Marketing PPC or pay per click is a marketing method that has the highest reach online. It practically covers the entire internet, which gives power in the hands of the marketer because with a very small budget one can advertise to an insanely huge audience. On the downside, it costs money and if the ...

Why PPC May NOT Be For You by Brian Newmark

Why PPC May NOT Be For You   by Brian Newmark Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like:  Brian Newmark, should I utilize PPC to help grow my business?  My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...

How to Never Get Caught Out With Any Google SEO Update

How to Never Get Caught Out With Any Google SEO Update Every year or so, Google tends to introduce new updates to the algorithms of their search engines which ultimately makes the whole experience of web users using Google as a search engine better. There have been many updates such as penguin and panda with one of the most recent being Google Pigeon which focuses on the algorithm ...

Best eCommerce Websites Builders for Creating Stunning Landing Page

Best eCommerce Websites Builders for Creating Stunning Landing Page The purpose of almost all online marketing campaigns is to drive as many visitors to a website as possible. But the job does not end there. As a marketer we need to ensure the fact that the visitors are eventually getting converted otherwise there is no point in spending your hard earned dollars on a Google Adwords campaign. ...

Manually Search Engine Optimise (SEO) Articles

Manually Search Engine Optimise (SEO) Articles As most bloggers know out there, there are lots of SEO plugins and pieces of software that automatically or aid in optimising your articles for search engines to process providing your article a higher organic ranking. However, the problem with many of these SEO plugins is 1) they cost money and 2) they are sometimes a pain to ...

Links and SEO Aren’t Going Anywhere

Links and SEO Aren’t Going Anywhere One of the hot rumors of 2014 is that a “linkless SEO” is coming in the future, but that’s not going to be a reality anytime soon. While some professionals are leaning more on other SEO tactics, you shouldn’t underestimate the power of good links in your overall strategy. A solid link-building strategy is still ...

SEO Tips for Leasing an Apartment

SEO Tips for Leasing an Apartment Are you subletting your apartment? Looking to sell a unit within a condo community? Or maybe you’re a property manager in charge of online marketing and outreach. No matter which camp you fall into, one thing is certain: You’re going to need to know search engine optimization (SEO). SEO is basically an ever-shifting set of ...

Pros and Cons to Search Engine Optimisation (SEO)

Pros and Cons to Search Engine Optimisation (SEO) Search engine optimisation is considered a form of advertising online since it is one of the best ways for websites to gain traffic. The idea behind it is that a website creates high quality content which is indexed by search engines such as Google. When a web user searches for keywords or a phrase relating to the high quality ...

PPC or SEO? Which Should Advertisers Use?

PPC or SEO? Which Should Advertisers Use? When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form is pay per click advertising which, in past articles, I have made clear is an extremely effective way to efficiently pay for highly targeted traffic. As well as PPC, there is another form ...