Latest news in SEO

The Main Problem I Have With SEO

The Main Problem I Have With SEO Search Engine Optimization is what literally every website evolves around – it is the heart to success online. On PPC.org, there is an argument whether to gain traffic it is better to go for paid PPC campaigns or to stick to the cheaper, and the possibly free, option of SEO. Ultimately, it will always depend on your ...

Back to Basics: How and Why Create Google Merchant Feed

Back to Basics: How and Why Create Google Merchant Feed Having your products submitted to Google Shopping gives you one more traffic channel that can bring you potential customers and increase conversions.Moreover, you can use your feed for creating Dynamic Remarketing campaigns in AdWords.This article will give you an idea of how to create and use feeds. So let’s begin.

10 Reasons to Protect Your Reputation with Organic Search Results

10 Reasons to Protect Your Reputation with Organic Search Results Ranking in the search results organically is one of the most effective ways to protect your brand and reputation online. At the same time, it’s also one of the most cost-effective ways to build a protective wall around your brand as you won’t need to spend any money on advertising one you’ve achieved a top ...

What Matters For Good SEO in 2016

What Matters For Good SEO in 2016 Search Engine Optimization or ‘SEO’ as it is preferably called can sometimes be seen by some as a black art. There are no definitive methods that will 100% guarantee results. Instead, the practices for good SEO will increase the chances of that website/blogger getting SEO (and never guarantee the results). For the ...

Increase sales by Improving The UX of Your eCommerce Store

Increase sales by Improving The UX of Your eCommerce Store If you are an ecommerce store you must know that it is only user experience that can take you towards increasing your conversions and sales. In fact 74% of the businesses in the world believe so. So, what exactly is the connection between sales and user experience? Better user experience will make your visitors spend more or ...

SEO Mistakes that You Need to Avoid

SEO Mistakes that You Need to Avoid Search Engine Optimization is no rocket science; yet, it is not so easy either. If you are new to it, you are very likely to make too many mistakes. SEO is quite a complicated field to understand and it is quite common to make mistakes without even knowing that you are making them. Here is a list of five mistakes that SEO ...

Choosing a Domain Name for your Business – Few Tips

Choosing a Domain Name for your Business – Few Tips Naming a domain is not always an easy job. It is a lot like naming your child. Sometimes a name may come into your mind automatically, while at other times it is like a fight that seems tough to win. You can’t just choose any name for your domain. This is something that creates the first impression of your brand in the minds ...

Defining your SEO content needs – 3 Methods you can try!

Defining your SEO content needs – 3 Methods you can try! Almost all businesses have their own websites. However, are all these websites successful? Probably not! So then why is it so? Well, the main factor that determines the success of your website is your content. Hardly a few of us are aware of the kind of content we need to put up on our websites to make them popular in the ...

2 Essential SEO Tips When Posting Online

2 Essential SEO Tips When Posting Online Truth of the matter, I have suffered with bad search engine optimization around 5 years ago. The main reason for this was the fact that I was relatively new to how the online industry works, how search engines such as Google works and so on. Therefore, it took a lot of mistakes to realize what made an article get ranked ...

Surfing the SEO Wave: Tips and Trends for Savvy Digital Marketers

Surfing the SEO Wave: Tips and Trends for Savvy Digital Marketers Written by: Chandana Das When you discuss digital marketing, there is one thing that you can never get away from: SEO. SEO remains dominant in the digital marketing world. People use Google and other search engines as their gateway to the web to find answers and solutions, and this is not going to change. If you want your site ...

Some SEO Pointers to Starting a Website

Some SEO Pointers to Starting a Website When it comes to starting a website, it is commonly thought that all you have to do is create a website with a program such as Blogger or WordPress, start writing articles and those articles will start to appear on search engines such as Google, Yahoo and Bing. Unfortunately, website creations are not as simple as that. There ...

Increasing the Pagerank of a Website

Increasing the Pagerank of a Website When it comes to performing search engine optimization, most will look specifically at every individual article so that they can improve it to make it rank higher on search engines. However, it is not just how good the article is you are publishing which determines the ranking of it on search engines – the website it is ...

Is SEO The Way Forward Still?

Is SEO The Way Forward Still? Search engine optimization has always been an interesting topic of conversation here on PPC.org for many reasons.It is often compared to pay per click advertising because most advertisers and bloggers see PPC and SEO as the two front runners when it comes to generating contextual traffic online. However, in the past, I have ...

How to Make Your Blog Posts More Engaging

How to Make Your Blog Posts More Engaging It is very rightly observed these days that without relevant content and sharing of information, any website will not be able to survive the tremendous competition that has surfaced in the online marketplace. We all have become prone to the world of internet, and it is important for all of us to pay heed to the huge amount of ...

How to Become An Agile Marketer

How to Become An Agile Marketer Agile marketing has become a buzzword in the online marketing industry and despite my deep disrespect for this kind of babble buzz word, here I am going to do you all a favor by explaining what the heck this agile marketing is and how you can be an agile marketer. Before I go into the details, let me tell you straight that ...

How to Devise a Psychology Based SEO Strategy?

How to Devise a Psychology Based SEO Strategy? SEO definitely is technical; but the strategies that are used needn’t be so. These in fact relate more to human behavior. SEO is not about you; it is about your clients. Bragging and boasting about your accomplishments will take you nowhere towards your organizational success. Understanding the requirements of your customers ...