Latest news in SEO

7 Reasons Why Outsourcing SEO is a Good Idea for a Small Business

7 Reasons Why Outsourcing SEO is a Good Idea for a Small Business Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product ...

How to Start Using Off Page SEO

How to Start Using Off Page SEO You’ve heard so much about off page SEO (Search Engine Optimization). GOOD: Guest blogging rocks. BAD: Backlinks are evil. But wait, one of the main purposes of creating a blog on someone else’s site is so that it will backlink to your site. Wouldn’t that mean that there is a contradiction between the good and bad of it ...

SEO Trends to Prepare for in 2017

SEO Trends to Prepare for in 2017 Search engine optimisation is constantly changing every year. Mainly, this is due to the large algorhtym updates Google implements which basically tell the world what Google deems ‘good’ and ‘bad’ for a website ranking. Although there has not been a SEO update for a while, this does not mean it is ...

How to Make a Success of Your Local SEO Campaign

How to Make a Success of Your Local SEO Campaign Agencies often live in a virtual bubble when it comes to SEO, venturing outside the office only on the rarest of occasions (and even then, it’s under duress). But if you’re working on a local campaign you’ll want to rethink things. With local SEO, you need to know what’s going on in the area you’re working with or ...

8 Amazing Ways Dental SEO Marketing can help your Business

8 Amazing Ways Dental SEO Marketing can help your Business Written by Selina Jenkins Most patients today are finding, comparing, and booking appointments in dental clinics online. According to research by Google, 90% of U.S. internet users use search primarily to find local businesses. It is, therefore, important that you have a strong online presence. One way of doing this is ...

Questions You Have to Ask a Dental SEO Provider

Questions You Have to Ask a Dental SEO Provider Written by Antony Potts Hiring a professional to help boost your search engine rankings may seem like an easy thing to do. This is because of the presence of so many SEO companies that you can pick out there. The problem is not everyone that promises the best services will deliver on his promises. It is for this reason that ...

Do Not Make These 2 SEO Mistakes

Do Not Make These 2 SEO Mistakes Search engine optimisation, to some extent, is what the internet evolves around. SEO has the potential to make or break a website considering the fact that the vast majority of traffic that comes to a website will come from SEO. For example, from the numerous websites I own, this number is as high a percentage as 90% for the ...

Top 6 SEO, Amazon Tools and Keyword Tips for Amazon Sellers

Top 6 SEO, Amazon Tools and Keyword Tips for Amazon Sellers Written by Collin Andrews Search engine optimization is an important digital marketing element that determines how your products or services are ranked on search engine result pages. Keywords are important SEO components that contribute to inbound traffic to sites. As a seller on Amazon, you need to have robust SEO and keyword ...

What every web developer / designer should know about SEO

What every web developer / designer should know about SEO Written byIzabela Wisniewska Search Engine Optimisation is constantly evolving and it’s doing it at a very fast pace. Unless you’re working in SEO or a related field it can be difficult to keep up with all the changes. Back in the day SEO was more of an add-on rather the integral partner a successful website as it ...

Reduce Your Website’s Bounce Rate

Reduce Your Website’s Bounce Rate Bounce Rate is the term used to describe the percentage of visitors that enters and leaves on the same page on your site. Site owners want to keep the bounce rate at a down low as much as possible. A high bounce rate indicates that your visitors are just going to the landing page and leaving immediately without browsing your ...

Key Guidelines to Achieving Optimization for WordPress Websites

Key Guidelines to Achieving Optimization for WordPress Websites Written by Nicholas As search engine optimization is almost a requirement for driving traffic to the website, many organizations and individuals are investing thousands of dollars in platforms and content management systems (CMSs) that are already optimized for search engine ranking. Many are acquiring these platforms and CMSs ...

How to Do Competitor Analysis to Grab the Local Market Online?

How to Do Competitor Analysis to Grab the Local Market Online? Written by Selina Jenkins Understanding where you stand against your competitors is the first step toward success. Unless you know where your site is in the SERP, you would never know the amount of effort you need to give in, and that too in which areas, in order to beat your competitors. Hence, the first step starts with ...

6 Important Things to Look for When Hiring a Houston SEO Expert

6 Important Things to Look for When Hiring a Houston SEO Expert Written by James Martin Contrary to popular belief, search engine optimization is not as straightforward. This is a dynamic field and it is up to you to know what works, what other people are doing and which strategies are based on myths and so on. More often that, because of the many SEO requirements, some marketers only use ...

Boost Your Business Website With A/B Testing

Boost Your Business Website With A/B Testing You have heard a lot about A/B testing, and how it is helping small business organizations increase revenue and business from their websites, but chances are that you have never done it before. It is strange that we have been attending seminars, listening to keynote speakers, reading inspirational books on how to increase ...

Content Attributes That Make It Linkable and Promote Sharing

Content Attributes That Make It Linkable and Promote Sharing Written by Charlie Brown By their own admission, Google considers content and links to be the two biggest factors in determining its search results. While it is evident that content that is good will attract links and that links play a big role in improving both the popularity and visibility of the content, not all content ...

SEO and PPC working together

SEO and PPC working together Written by Izabela Wisniewska SEO and PPC – there seems to be a lot of debate as to which one is better. However, personally I don’t think it’s matter of choice. From my experience, the most successful digital marketing campaigns are these which combine multiple traffic sources, organic, paid and social. ...