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Crocus – Analyse A Real PPC Campaign

Crocus – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Media, who had, on the whole, a well designed PPC campaign where the both the search advert and landing page had many benficial areas to gain a conversion or a click. With summer 2017 approaching, it is that time of year ...

How to Optimise a PPC Search Advert

How to Optimise a PPC Search Advert Pay per click advertising’s whole platform works predominantly around search adverts – the adverts that appear above organic search results from the likes of Google, Yahoo, Bing and more (but, mainly, Google). Learning how to optimize such adverts to produce the best performance, be it in terms of a high click ...

Virgin Media – Analyse A Real PPC Campaign

Virgin Media – Analyse A Real PPC Campaign The last PPC campaign I analysed in my ‘Analyse A Real PPC Campaign’ series was from Ski World, who had a search advert that seemed to be too specifically targeted to the keyword search phrase the campaign is targeting on search results. As well as this, the landing page appeared to have too much content on it, ...

Improve PPC Performance By Taking the AdWords Quality Score Challenge

Improve PPC Performance By Taking the AdWords Quality Score Challenge A recent Econsultance survey of marketing managers rating channel ROI satisfaction showed that as many as 44% of paid search advertisers had a poor to average return on investment. Overall paid search was rated as a top marketing channel for return on investment as it was rated over channels including social media, display, and ...

Skiworld – Analyse A Real PPC Campaign

Skiworld – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Games, who had a well designed search advert and a good landing page too. However, the terms and conditions of the offer was above the fold of the page, where it could have been placed below the fold to reduce the content ...

How to Optimise PPC Image Adverts

How to Optimise PPC Image Adverts Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the ...

Virgin Games – Analyse a Real PPC Campaign

Virgin Games – Analyse a Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Bellroy, who had an interesting search advert with a well-optimised landing page. The search advert was interestng due to the fact that it was the only advert appearing for the search phrase, as well as appearing below Google shopping ...

101 Experts Share their number one Tip for someone starting with PPC ads

101 Experts Share their number one Tip for someone starting with PPC ads You’ve likely heard good things about PPC. It’s faster than SEO. More reliable. More manageable. But as with any new bit of technology, there are things you should know before you jump all the way in. Understanding the best ways to use PPC marketing can be a complex series of experimentation and learning opportunities. ...

2 Times You Can Effectively Use PPC To Promote

2 Times You Can Effectively Use PPC To Promote If you have read the numerous articles both on PPC.org and other related websites, then you won’t need convincing that pay per click advertising is one of, if not the, most effective form of advertising online, both for publishers and advertisers. For publishers, Adsense simply enables websites to make the most amount of ...

Significance of Google AdWords Exact Match Update For Advertisers

Significance of Google AdWords Exact Match Update For Advertisers Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number ...

Bellroy – Analyse A Real PPC Campaign

Bellroy – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Formula 1, who had a very well designed search advert that made use of the fact it was the ‘official’ Formula 1 company, using trademark and copyright symbols where appropriate. However, the landing page was one of the ...

2 Major Pitfalls Of PPC Management To Be Avoided

2 Major Pitfalls Of PPC Management To Be Avoided The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding it easier to promote their services and products through the online medium, without investing much in the process. Digital marketing also provides a better attribution ...

Formula 1 – Analyse A Real PPC Campaign

Formula 1 – Analyse A Real PPC Campaign The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with some areas of improvement) and an extremely effective landing page, which had many features adding to enticing the web user into a lead capture. With the Bahrain Formula  1 Grand ...

CarFinance247 – Analyse A Real PPC Campaign

CarFinance247 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of 2017: the Samsung Galaxy S8 (and S8 Edge). What we found was that, as expected, the PPC campaign was a brilliant example where the search advert had many effective elements to entice ...

When to Choose SEO over PPC and Vice Versa

When to Choose SEO over PPC and Vice Versa When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic. ...

Samsung Galaxy S8 – Analyse A Real PPC Campaign

Samsung Galaxy S8 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Waitrose Cellar, who had, on the whole, a good search advert and a good landing page, which was a click through landing page to allow the web user to find the type of wine they were interested in. It’s be an eventful week in terms ...