Latest news in PPC Tips

23 Effective PPC Platforms to Grow Your Advertisement Reach

23 Effective PPC Platforms to Grow Your Advertisement Reach You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in creating quality product and service is wasted. Marketers and business owners are not able to reach targeted audience. It is major reason behind not getting continuous customers for ...

Pines and Needles – Analyse A Real PPC Campaign

Pines and Needles – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured search advert for the holiday season (which made use of ad extensions very well) but had a landing page that had a few areas it could have improved in. Carrying on the Christmas and ...

3 Elements to Implement in a Holiday PPC Campaign

3 Elements to Implement in a Holiday PPC Campaign Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have already started their holiday PPC advertising campaigns to capitalise on the on-slaughter of traffic that will go online to buy gifts for others for Christmas. If you are not one ...

Tiffany and Co – Analyse A Real PPC Campaign

Tiffany and Co – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had, on the whole, a great campaign where their search advert was well optimised for top spot of paid search results while their landing page was a good progression for the web user to land onto from reading the search ...

5 PPC Marketing Blunders and Techniques to Solve Them

5 PPC Marketing Blunders and Techniques to Solve Them Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific ...

Ocado – Analyse A Real PPC Campaign

Ocado – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came form MandM Direct, who had dominated paid results by displaying the only PPC advert for the search phrase ‘buy running shoes’ as well as crowding out Google sponsored shopping results with two pairs of running shoes too. ...

3 Enticements to Include in PPC Search Advert

3 Enticements to Include in PPC Search Advert There are many tips PPC advertisers can take note of that will help improve the overall success of their adverts. This ranges from what ad extensions to choose for a search advert, whether to go for #1 paid search result or not, down to what type of device you want the web user to use when they see your advert and more. ...

MandM Direct – Analyse A Real PPC Campaign

MandM Direct – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google promoting their new flagship smartphone line up: the Google Pixel and Pixel XL. Everything about the campaign was great except for the fact that the paid search advert was just above their organic search result, which both ...

How to Create a Search Advert That Stands Out

How to Create a Search Advert That Stands Out Creating a search advert in pay per click advertising that stands out from the crowd can be a difficult challenge, to say the least. With the addition of another advert in the paid search results area above organic results, the competition in PPC has, to some extent, increased. Therefore, never has it been a more crucial time ...

Google Pixel – Analyse A Real PPC Campaign

Google Pixel – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Dropbox, who had, what seemed like, a great search advert. However, the campaign was let down by the poor targeting of it, where web users would have clicked onto the landing page for either personal or business reasons. But, the ...

Dropbox – Analyse A Real PPC Campaign

Dropbox – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from VoucherCodes, who had targeted for top spot of paid search results with this search advert and also had a very well optimised landing page with an easy-to-use search bar taking the prime central location of it. With storage of ...

Using the Site Link Ad Extension in PPC Tips

Using the Site Link Ad Extension in PPC Tips Ad extensions are a great innovation to pay per click advertising since they provide advertisers a whole range of new ways to get the web user to interact with their search adverts and lead to a conversion. However, it is not always the best idea to use lots of ad extensions all at once and some only suit certain search adverts ...

VoucherCodes – Analyse A Real PPC Campaign

VoucherCodes – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, who had a very effective landing page and a search advert that was, on the whole, good too (although I felt it may have been better by swapping part of the description with the title). Discount codes and voucher codes ...

OnePlus – Analyse A Real PPC Campaign

OnePlus – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnTheMarket.com, who had a very good search advert and a relatively good landing page which followed off from where the search advert finished – the only bad point was that the landing page could have been more optimised for ...

SEO and PPC working together

SEO and PPC working together Written by Izabela Wisniewska SEO and PPC – there seems to be a lot of debate as to which one is better. However, personally I don’t think it’s matter of choice. From my experience, the most successful digital marketing campaigns are these which combine multiple traffic sources, organic, paid and social. ...

5 Ways to Keep Your PPC Expenses Down

5 Ways to Keep Your PPC Expenses Down When pay-per-click was first invented, it seemed to be a miracle worker for driving conversions and taking care of your ad campaigns. Though many businesses were successful in their PPC campaigns, more found it to be a big money eater, particularly as time went on. The cost per click went up almost $0.60 in the span of three ...