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Center Parcs – Analyse A Real PPC Campaign

Center Parcs – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from J. Parker’s, who ultimately had a pretty good campaign that aimed to promote their range of gardening plants they have for sale to the web user. Keeping to the same topic of summer, here is a look at a campaign that is aimed ...

How to Protect Your PPC Campaign From Click Fraud

How to Protect Your PPC Campaign From Click Fraud As a PPC advertiser, results mean everything. If, from a experimental test, you find that something is not working as efficiently as it should do in your PPC campaign, you will obviously change it. For this reason, a PPC campaign is always seen as a work-in-progress in a bid to constantly improve it for better results. However, ...

Must Have Features a PPC Landing Page Should Have

Must Have Features a PPC Landing Page Should Have When looking at all of the elements of a PPC campaign, it can be considered that the landing page is one of, if not the, most important aspect to the whole campaign. It is where the conversion takes place that will ultimately make the advertiser profit (or not). For this reason, a large chunk of the overall effort of a PPC ...

J. Parker’s – Analyse A Real PPC Campaign

J. Parker’s – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Audi, who we expected to have a well optimized search advert and landing page – they did not disappoint one bit. Using site link extensions and a large image of their cars on the landing page, they portrays an image to the web ...

Beyond Search: Competitive Intelligence for PPC Display Advertising

Beyond Search: Competitive Intelligence for PPC Display Advertising Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user ...

3 Quick Tips To Improve the CTR of a PPC Search Advert

3 Quick Tips To Improve the CTR of a PPC Search Advert You may have the most interesting and well-targeted pay per click advertising campaign out there. However, if you cannot get web users to click onto your advert, it will all be for nothing. At the end of the day, you need web users to click onto your advert in order for anything to happen – after that, if you do not ...

Audi – Analyse A Real PPC Campaign

Audi – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the car manufacturer Peugeot looking to promote their new 108 hatchback convertible. However, what we found with this campaign was that the advert promised a ‘convertible range’ but the landing page only promoted the ...

How single keyword ad groups can improve your PPC performance

How single keyword ad groups can improve your PPC performance Written by Wesley Parker Do you have 10 or even 20 keyword per ad group, but are still wondering why your not getting the results that you want from paid search? The problem with having 10 or even 20 keywords per ad group is that your keyword to advert match is going to suffer, even though Google suggest that you should have ...

Peugeot 108 – Analyse A Real PPC Campaign

Peugeot 108 – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from StubHub!, who had as what could only be described as a poor campaign in general. The use of the site link extension in the search advert was a waste and the landing page had many negative points associated to it. With the sun coming ...

Why Online Marketers Should Invest In PPC

Why Online Marketers Should Invest In PPC There are tens, if not hundreds, of different types of ways to get traffic online. You could go down the conventional route and gain traffic through search engine optimization, by gaining clicks from search engines results organically. The other main route is to pay for traffic – this is where the diversification occurs ...

StubHub! – Analyse A Real PPC Campaign

StubHub! – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from uSwitch, who had produced a pretty good campaign in general where both the search advert and landing page looked well optimized. My only niggle was with the landing page where the central right area was taken up with advertisement, ...

3 Ways to Save Money in PPC

3 Ways to Save Money in PPC Truth be told that pay per click advertising is a form of advertising that is completely and utterly dictated by numbers. Us advertisers analyse every part of the campaign in order to find ways to improve and optimize it to work better for our goals. However, there are going to be some times when your budget is wearing thin and ...

uSwitch – Analyse A Real PPC Campaign

uSwitch – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert but a truly poor landing page: possibly one of the worst landing pages I have seen in the whole of this series since it begun. With comparison websites booming in popularity to help web ...

Pros and Cons to Content Rich Adverts

Pros and Cons to Content Rich Adverts Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to minimalist adverts which mainly have the pro that by having just the right amount of vague information will induce web users into clicking on it to find out the rest of the information. On ...

Pros and Cons to Minamlist PPC Adverts

Pros and Cons to Minamlist PPC Adverts Truth be told that there are a lot more optimization techniques an advertiser can perform to an image advert as compared to a search advert mainly because of the degree of freedom there is to image adverts. Not only can the sizes change, what you do to that space and in what colour combination is controlled totally by you. ...

Nesta – Analyse A Real PPC Campaign

Nesta – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung who were looking to use PPC to promote their new flagship smartphone, the Galaxy S7. However, by bidding for this own brand name they were fending off competition from other companies that were selling the S7, so web users ...