Latest news in PPC Tips

Secrets to Reduce Your PPC Budget and Still Acquire Thousands of Customers

Secrets to Reduce Your PPC Budget and Still Acquire Thousands of Customers Written by Nelson Viloria Pay Per Click advertising is one of most effective ways to bring customers to your website and increase the conversion rate, but the question is how costly is it? Most online marketers believe that PPC is way too costly, especially if you are targeting highly competitive keywords and fighting with ...

Tips that will Truly Boost Your ROI in PPC Advertising

Tips that will Truly Boost Your ROI in PPC Advertising Written by Derek Iwasiuk Getting the highest return on investment is important for every business. You will never be able to tell if your business is operating as profitably as possible unless you take note of your return on investment. This is why it is important to keep track of your expenses and returns when using ...

Postcode Scratch – Analyse A Real PPC Campaign

Postcode Scratch – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cables UK, who had used the typical search advert to promote their range of HDMI cables even though all of their competition on Google search results from was from sponsored Shopping results. Putting this aside, they had an ...

Pros and Cons to Getting #1 Paid Search Spot

Pros and Cons to Getting #1 Paid Search Spot The location of paid search adverts is one of the reasons why there is so much competition in pay per click advertising. Everyone wants the top spot so that their advert is noticed first – this means even more now due to the fact that Google increased the number of adverts that can be viewed above organic search results ...

3 Elements to Include in Every PPC Search Advert

3 Elements to Include in Every PPC Search Advert Making sure your search advert includes the right information in the right style for what you are advertising is crucial to the success of your overall PPC campaign. If you are struggling to get clicks for your search advert, not only will this not help the rest of your campaign, it suggests that your search advert might not ...

Cables UK – Analyse A Real PPC Campaign

Cables UK – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Thorpe Park, who had a generally great campaign in general since they had used the time of year it was in the UK (Autumn) to entice web users into coming back to Thorpe Park for a short break. The technological market is always a ...

Should You Enable Google Automated Ad Extensions?

Should You Enable Google Automated Ad Extensions? There are lots of ad extensions out there a PPC advertiser has the option to use: to the extent that the article on PPC.org had to be split into a part 1 and a part 2 to fit all of the ad extensions of PPC in. All in all, ad extensions are a great addition to pay per click advertising. Not only can they massively improve the ...

Tested and Trusted Pay Per Click tips for online retailers

Tested and Trusted Pay Per Click tips for online retailers written by Jack Dawson Ecommerce has created many opportunities for the retailers to make more money. This is regardless of the convenience and the preference of customers to shop online. Paid search is among the ways that retailers can generate extra income for their business. However, to maximize this opportunity you need ...

Thorpe Park – Analyse A Real PPC Campaign

Thorpe Park – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vegas Paradise, an online casino, who had a very well designed PPC campaign in general. The only negative point was the fact that some of the information in the search advert that was present to entice the web user into a ...

Vegas Paradise – Analyse A Real PPC Campaign

Vegas Paradise – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Currys, who had a good search advert but a not-very-well optimised landing page which had many areas of improvements – this was because Currys were too lazy to make a separate landing page and used an existing product page ...

When to use PPC and when to use SEO

When to use PPC and when to use SEO It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is a completely different thing understanding just when to use SEO and PPC to your advantage as a traffic generation tool. After all, that is what it is all for in the end: traffic – it ...

Currys – Analyse A Real PPC Campaign

Currys – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from 1&1, who had a ‘mediocre’ search advert with a few questionable areas but a brilliant landing page. However, even with the brilliant landing page, the whole campaign would have suffered due to the average search advert ...

3 Reasons To Bid On Your Own Brand Name

3 Reasons To Bid On Your Own Brand Name PPC is an effective tool to target certain web users based on what they have searched for in search engines. These keyword terms are usually specific and niche, to aim the adverts to appear for the web users that are most likely to click onto the advert and convert on the landing page. However, should you also bid for other ...

Why You Should Include Your Brand Name in PPC

Why You Should Include Your Brand Name in PPC Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There are many tips and tricks you can implement into your text advert to make sure it attracts the attention of the web user and gain that valuable contextual click onto your designated landing page. However, ...

Your Purpose is the key to Select between SEO and PPC

Your Purpose is the key to Select between SEO and PPC The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort of cost paid to the Search Engine while traffic generated from PPC comes with a certain cost which the client needs to pay to the Search Engine (as the name implies you have to pay a ...

1&1 – Analyse A Real PPC Campaign

1&1 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ticketbis for the Rio 2016 Olympics, who had a well structured PPC search advert but a very disappointing landing page that, on the whole, looked lazy in design and not optimised at all for PPC traffic. Considering the market ...