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Euroffice – Analyse A Real PPC Campaign

Euroffice – Analyse A Real PPC Campaign The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ was The Book People, who had a generally great campaign that would have converted the traffic they targeted well from the use of vibrant colours, financially incentives and many images on the landing page. In this article, I am going to look ...

5 Incredible Ways to Lower Your CPC for PPC Campaigns

5 Incredible Ways to Lower Your CPC for PPC Campaigns PPC campaigns are obviously an integral part of any successful business’ overall internet marketing strategy, but can be extremely costly if you don’t know what you’re doing. For those new to PPC advertising, it’s easy to assume that campaigns are cheap because you’re only paying for the clicks you get. However, costs ...

Is Pay-Per-Click for You? By Brian Newmark

Is Pay-Per-Click for You? By Brian Newmark If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this type of advertising is affordable and the best way for small businesses to get their products and services to show up on Google and Bing searches. That’s true, but the real answer to ...

The Book People – Analyse A Real PPC Campaign

The Book People – Analyse A Real PPC Campaign The last article that was analysed in the ‘Analyse A Real PPC Campaign’ was Singapore GP, who created a very premium feel to the campaign to make the web user want to buy the ticket to the Grand Prix at any cost. You will tend to find campaigns do this if their pricing is not sensitive towards their target market ...

3 Ways PPC Can Cost You Money

3 Ways PPC Can Cost You Money It is widely known that PPC is one of, if not the, most effective way to advertise online with the likes of BuySellAds and banner advertising trailing well behind. This does not mean pay per click advertising is going to work for every type of person out there. It is flexible to the advertiser’s needs, yes. However, ...

SEO vs PPC – Which One Should You Use?

SEO vs PPC – Which One Should You Use? This is a question that will have been asked by just about every online advertiser out there. On one side of the argument, search engine optimisation seems the more logical approach to gaining consistent amounts of high quality traffic. However, surely with the amount of people using PPC around the world (in their millions), ...

Singapore GP – Analyse A Real PPC Campaign

Singapore GP – Analyse A Real PPC Campaign The last article to be analysed in the ‘Analysed A Real PPC Campaign’ series looked at SocialBro, who had both a well designed search advert and landing page: the search advert was dense with the brand name ‘SocialBro’ while the landing page was an effective click through page. In this article, with the ...

Here’s A Few Things PPC Advertisers Should Consider…

Here’s A Few Things PPC Advertisers Should Consider… The first thing advertisers of PPC need to know is that there is never a definitive right answer to online advertising. With every decision you make, it is a constant argument where you will have to try and weigh up the pros and cons of the situation and come to a conclusion to what you are going to do. This article is designed ...

Some Useful PPC Articles From January 2015

Some Useful PPC Articles From January 2015 It’s the first instalment of the ‘Some Useful Articles’ round up with the last month having a great selection of articles ranging from PPC tips to SEO to talk about landing pages. In this article, we can expect to see some really helpful articles around the topic of PPC: not only because there always is, but ...

SocialBro – Analyse A Real PPC Campaign

SocialBro – Analyse A Real PPC Campaign The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Dove. What we found from their campaign was that simplicity in the search advert can be the catalyst to the performance of it while the landing page was well optimised. Although it is against Twitter’s terms and conditions to buy ...

Optimise the URL Element of a PPC Search Advert

Optimise the URL Element of a PPC Search Advert As you probably know already, the search advert is one of, if not the, most crucial element to pay per click advertising. In essence, the whole of PPC is focused around the text advert. For this reason, it is vital for advertisers to be able to optimise the search advert in order to improve the performance of their campaign. ...

Dove – Analyse A Real PPC Campaign

Dove – Analyse A Real PPC Campaign The last post in the ‘Analyse A Real PPC Campaign’ analysed Airfix who appeared to have campaign that was vague in its objectives since Airfix were organically ranked number one. As well as this, I looked into examples of good and bad landing pages that advertisers can take note of when creating their own landing ...

Improving Your Ad Rank In PPC

Improving Your Ad Rank In PPC There are a many factors in pay per click advertising that will affect the performance of a campaign such as the advert itself, the landing page and so on. An important part to PPC, though, is the positioning of where your advert is when viewed by the web user. Not only will positioning help your advert get more attention, it ...

Airfix – Analyse A Real PPC Campaign

Airfix – Analyse A Real PPC Campaign The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Triumph Lingerie who, I felt, had a major problem with their campaign: the keyword they bid for: Triumph. The majority of people that will be searching for Triumph will expect the Motorcycle company and not a lingerie company on Google ...

Triumph Lingerie – Analyse A Real PPC Campaign

Triumph Lingerie – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Hello Fresh who had a generally well designed pay per click advertising campaign that many advertisers can take points from to add to their own campaign to increase the performance of it. In this article, it is interesting to say the least ...

The Elements That Make A Successful PPC Search Advert

The Elements That Make A Successful PPC Search Advert The pay per click search advert can be seem to the heart of PPC advertising. Without them, PPC would seriously struggle to exist. As well as this, you will find that the majority of advertisers of PPC will have search campaigns as their main type of campaign. There are main reasons why PPC search adverts are so used in PPC as ...