Latest news in PPC Tips

Ted Baker – Analyse A Real PPC Campaign

Ted Baker – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ looked at a website called FindMeAGift.co.uk, who had created both an effective pay per click search advert and landing page to maximise the number of conversions they get through PPC for the holiday season. In this article, I thought it would be a good idea to ...

5 Questions to Ask Before Adding PPC to Your Venue Site

5 Questions to Ask Before Adding PPC to Your Venue Site You didn’t start renting out venues for wedding, bar mitzvahs and other special moments in order to make a few easy bucks from monetization. However, now that you’ve learned it’s an option, why shouldn’t you tap a new angle to improve your bottom line? There are some websites that earn an impressive revenue for their ...

Here are Some Common PPC Mistakes

Here are Some Common PPC Mistakes It is clear that linking a PPC campaign to send traffic to a designated landing page will naturally inherit a good conversion rate. However, pay per click advertising campaigns are notorious in the sense that they have such a high level of customization that mistakes can happen throughout a campaign. In return, mistakes in a ...

Find Me A Gift – Analyse A Real PPC Campaign

Find Me A Gift – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series looked at JCPenny who was one of many websites that had created a campaign to attract the traffic from black Friday. Although the pop-up message on their landing page was poorly optimised, the landing page itself was much better with a red themed design ...

Should You Include Negative Keywords In Your PPC Campaign?

Should You Include Negative Keywords In Your PPC Campaign? Keywords are extremely important to a pay per click advertising campaign. In essence, it is the element of a campaign that determines what traffic sees your advert be it if its search or display. For this reason, a lot of care and attention needs to go into the choosing of keywords to make sure that only the best traffic sees ...

Increase Your Income Utilizing Pay Per Click, by Brian Newmark

Increase Your Income Utilizing Pay Per Click, by Brian Newmark Best Ways to Increase Pay Per Click  Income Pay Per Click or PPC is the fastest way to generate targeted traffic to your website or landing page.  This is typically the best quality traffic as they came through targeted keywords.  The conversion on PPC is strong resulting in increased income. Market Your Own Products: PPC is ...

Here are a Few Useful PPC Tips

Here are a Few Useful PPC Tips Every now and then, it is healthy to create an article that highlights a few pay per click advertising tips that advertisers will find useful. One thing I have learnt from using PPC as a form of online advertising is that it is so customizable. The level of customizing an advertiser can do, to some extent, never stops for their ...

PPC Requires “Comprehensive Care”

PPC Requires “Comprehensive Care” Just like you wouldn’t have your general physician take care of your dental needs and concerns over possible skin cancer, you need to take a comprehensive approach to your PPC “health”. For many businesses, their PPC budget is dumped into general marketing and advertisements. The goals, seasonality, projections and other ...

JCPenney – Analyse A Real PPC Campaign

JCPenney – Analyse A Real PPC Campaign It has been a while since I have done an ‘Analyse A Real PPC Campaign’ article with the last looking at Sainsbury’s Christmas advert based on the war – it was interesting how the landing page was a YouTube.com video and, to be fair, with the conversion being to watch the video, worked well. It’s ...

Top 5 Benefits for Small Businesses to Use Pay Per Click Advertising

Top 5 Benefits for Small Businesses to Use Pay Per Click Advertising Most small businesses must make do with a minimal online advertising budget in order to increase traffic on their websites. One sound way to increase traffic without spending a lot of upfront money for advertising is through pay per click. The pay per click advertising technique means that businesses only pay for the ad when ...

What Reasons Are There For Creating A PPC Campaign?

What Reasons Are There For Creating A PPC Campaign? This might seem like a silly question. However, not every advertiser that uses pay per click advertising uses it to gain traffic to a specific landing page. Of course, the main reason advertisers use PPC is to make money via gaining traffic to a landing page which ultimately ends with a conversion. Due to this, there is a given ...

The Main Reason Why PPC Is Better Than Banner Advertising

The Main Reason Why PPC Is Better Than Banner Advertising If you scan through the hundreds of articles I have done on PPC.org, you would have come across a few articles about pay per click advertising vs banner advertising (or, in particular, BuySellAds). Of course, I mention some great pointers in these articles highlighting some of the benefits and drawbacks to using each program ...

How to Step Around PPC Marketing

How to Step Around PPC Marketing PPC marketing has become one of the leading methods that advertisers use to get their ad viewed and clicked on by a large base of targeted consumers. However, as many advertisers quickly learn, PPC advertising is down right expensive. It is an advertising method that happens to only be justified when the return on the ...

Sainsbury’s Xmas 2014 – Analyse A Real PPC Campaign

Sainsbury’s Xmas 2014 – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series looked at Natoora which we found to have a few pros and cons to its landing page such as having slightly too much content on the landing page (too much for the web user to digest in seconds which may promote a higher exit/bounce rate). In this article, ...

How Many Keywords Should You Have In An Ad Group?

How Many Keywords Should You Have In An Ad Group? It is truly ridiculous the amount of ways you can improve a pay per click advertising campaign. In this article, I will be looking into the quantity of keywords an advertiser has for his/her respective ad group. In PPC, it is usually common for advertisers to want to adopt more keywords for their ad group especially if the ...

7 Important Factors to PPC Marketing by Brian Newmark

7 Important Factors to PPC Marketing  by Brian Newmark 7 Important Factors to PPC Marketing PPC or pay per click is a marketing method that has the highest reach online. It practically covers the entire internet, which gives power in the hands of the marketer because with a very small budget one can advertise to an insanely huge audience. On the downside, it costs money and if the ...