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PlayStation – Analyse A Real PPC Campaign

PlayStation – Analyse A Real PPC Campaign The last article that was analysed in the ‘Analyse A Real PPC Campaign’ was Wickes, who had a well designed PPC campaign that took advantage of the colour purple on the landing page to add a premium feel to it. With online programs that enable web users to watch TV, movies and more online, I thought it would be ...

Wickes – Analyse A Real PPC Campaign

Wickes – Analyse A Real PPC Campaign The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was WeBuy who had a created a campaign that was a great example of a bad campaign (the search advert was poorly optimised and the landing page would have been tragic at gaining conversions). It seems that every analysis of PPC campaigns I do ...

5 Tips for Improving Your Mobile PPC Campaign

5 Tips for Improving Your Mobile PPC Campaign Mobile friendly marketing is becoming more important than ever. Google recently announced that starting April 21 of this year, they will be factoring mobile friendly websites into their ranking algorithm. With this knowledge, it becomes integral to begin ramping up your mobile marketing campaigns, particularly pay per click ...

WeBuy – Analyse A Real PPC Campaign

WeBuy – Analyse A Real PPC Campaign The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was BMW, who had a well designed PPC campaign in general that had the sole focus of letting the web user roam through BMW’s website to see the wide range of cars they have on offer. In this article, by searching for a very vague search ...

How to Satisfy Web Users In PPC

How to Satisfy Web Users In PPC When it comes to creating a successful pay per click campaign, there are many many factors that will affect the success of that campaign. One of these factors will be linked to your target audience, who are the web users you want to target through PPC. Understanding your target audience is crucial to succeed in PPC. For this ...

Some Useful PPC Articles From March 2015

Some Useful PPC Articles From March 2015 Another month goes by so here is another article to round-up the best articles on pay per click advertising from PPC.org. February 2015 had a great selection of articles ranging from how PPC can cost you money to SEO vs PPC to the ways in which an advertiser can improve the URL section of a PPC text advert. In this article, ...

Optimising PPC For ‘The Shoppers’

Optimising PPC For ‘The Shoppers’ As I have said in the previous article on this topic, there are three types of traffic any advertiser can target in PPC. There are the browsers who are indecisive and need guiding, the shoppers and the buyers. What we found was that the browsers will usually adopt a high cost per click for vague search phrases, a low conversion ...

Optimising PPC For ‘The Browsers’

Optimising PPC For ‘The Browsers’ The most successful campaigns in pay per click advertising are those that address the needs of the customers the most. This is because a PPC campaign can be seen to be like a service to the web user. For this reason, it is important that advertisers understand that, at their most simplistic, there will only ever be three types ...

BMW – Analyse A Real PPC Campaign

BMW – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series to have been analysed was by The Protein Works, who appeared to have one of the best landing pages I have seen in the series for a long time for a number of reasons (which I go into detail about in the article). However, having a standard PPC search advert ...

Effective Social Media and Pay Per Click by Brian Newmark

Effective Social Media and Pay Per Click by Brian Newmark Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There simply is no choice because the world is relying more and more on social media for news, recommendations for products and services and for exchanging information. That means companies have to ...

How To Manage A PPC Campaign Effectively

How To Manage A PPC Campaign Effectively One of the many reasons advertisers choose to use pay per click advertising over its rivals such as BuySellAds and banner advertising is because it is simple to use and takes literally 5 minutes to set up a campaign. Since most people do not want things to consume time, the fact a campaign can be completely set up in such ...

The Protein Works – Analyse A Real PPC Campaign

The Protein Works – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real Campaign’ series looked at Sanex who had a very clean, spacious and minimalistic design as a landing page to help promote the fact their products are about cleanliness etc. However, they did not have any call to action in their search advert so there were a few areas Sanex ...

3 Terrible Mistakes Advertisers Make In PPC

3 Terrible Mistakes Advertisers Make In PPC Let’s all be honest. There is not one advertiser out there that has not made a mistake in pay per click advertising. For beginners, I like to think as PPC as a learning iterative process where advertisers will naturally learn from their mistakes and improve their campaigns from their new-found knowledge. Even through ...

Sanex – Analyse A Real PPC Campaign

Sanex – Analyse A Real PPC Campaign The last campaign to be analysed in the ‘Analyse A Real PPC Campaign’ was from Euroffice who had used discounts to help attract web users into buying their water bottles. There are a few markets that will always have demand – these are the markets that companies need to be market leaders in since there will be ...

Some Useful PPC Articles From February 2015

Some Useful PPC Articles From February 2015 Another month has gone by which means another round-up of the best articles about all things pay per click advertising. January had a great selection of articles ranging from a ton of articles from the ‘Analyse A Real PPC Campaign’ series to a complete database of the articles around PPC from the whole of 2014. So, ...

Euroffice – Analyse A Real PPC Campaign

Euroffice – Analyse A Real PPC Campaign The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ was The Book People, who had a generally great campaign that would have converted the traffic they targeted well from the use of vibrant colours, financially incentives and many images on the landing page. In this article, I am going to look ...