Latest news in PPC Tips

An Explanation of CTR in PPC

An Explanation of CTR in PPC My last article in the ‘A Complete Explanation Of PPC’ series looked into depth at the CPC or Cost-Per-Click. In this article, I will be looking at the CTR in pay per click advertising and, with it, everything you ought to know about it so you can fully understand what the statistic means and how you should ...

3 Different and Effective PPC Strategies

3 Different and Effective PPC Strategies Pay per click advertising is great in the sense that it is completely flexible to the advertiser’s needs. It’s versatility is one of the many reasons why so many people use PPC and AdWords around the world. PPC makes it possible to adopt and implement many different types of campaigns. The approach an advertiser ...

6 Google AdWords Ad Extensions to boost your ads

6 Google AdWords Ad Extensions to boost your ads Since Google announced changes to the way it ranks adverts on its AdWords system, campaigns that use ad extensions have a better chance of ranking well (and costing less) than those that don’t. In an extract from his new PDF guide, Matt Loughlin, Head of PPC at Receptional, outlines the key ad extensions you should ...

PPC or SEO? Which Should Advertisers Use?

PPC or SEO? Which Should Advertisers Use? When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form is pay per click advertising which, in past articles, I have made clear is an extremely effective way to efficiently pay for highly targeted traffic. As well as PPC, there is another form ...

PPC Remarketing Can Help You Succeed Under Google’s New Rules

PPC Remarketing Can Help You Succeed Under Google’s New Rules Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as a result, nearly all small businesses polled in a recent survey said PPC is an ineffective strategy for advertising. With more than 1 million ...

Why Do Advertisers Use PPC?

Why Do Advertisers Use PPC? With pay per click advertising dominating online marketing, it is important to know the reasons why advertisers use PPC. It is not a fluke how PPC programs such as Google AdWords have become market leaders in online marketing. There are reasons behind their success with them being highlighted in this article. If you are an ...

Common Mistakes to Avoid in PPC Marketing

Common Mistakes to Avoid in PPC Marketing Pay-per-click advertising is a strategy of Internet marketing that’s supposed to help you company get recognized more readily by potential customers and search functions. Critics have called PPC-based marketing outdated. Social marketing might have become the preferred tactic for free advertising recently, but PPC can be just ...

PPC Advertising Can Generate Excellent Real Estate Leads

PPC Advertising Can Generate Excellent Real Estate Leads As everybody knows, the real estate market is regularly subject to dizzying ups and downs. Whether it’s season-to-season or year-to-year, the market can sink at any time, drying up sales and your income. Implementing an effective pay-per-click marketing campaign can help you to drive sales and leads, even when your ...

Applying the Boston Matrix to PPC

Applying the Boston Matrix to PPC As I stated in a previous article of mine, one of, if not the, most important factor that affects the success of your PPC campaign is what you are trying to advertise and the business surrounding what you are trying to advertise. Of course, as an advertiser, you can only concentrate on making your PPC campaign as optimised and ...

PPC Marketing: It’s Not Just About Putting Ads on Google Anymore

PPC Marketing: It’s Not Just About Putting Ads on Google Anymore The days when business heads such as online entrepreneurs, small business owners, and even medical clinics simply threw pay-per-click (PPC) ads onto Google, Yahoo!, and Bing are long over. Nowadays a lot more work has to go into launching a PPC ad campaign. Keyword research, knowledge about the target audience, and their online ...

Some Useful PPC Articles From March 2014

Some Useful PPC Articles From March 2014 The articles on PPC.org from March 2014 looks at many different areas of pay per click advertising such as keyword selection, the PPC advert, it’s click through rate and more. Last month, February had a great selection of articles for advertisers to read which will help advertisers improve and optimise their PPC campaign. ...

Pay-Per-Click Marketing: Keywords To Treasure

Pay-Per-Click Marketing: Keywords To Treasure Digital marketing has exploded in recent years, to become one of the leading forms of service promotion. The most effective type is Pay-Per-Click (PPC) advertising. This strategy attempts to target only the customers that would be specifically interested in your product by tagging articles with certain keywords. Keywords These ...

Use These Tactics To Create a Successful PPC Campaign in 2014

Use These Tactics To Create a Successful PPC Campaign in 2014 When you market products online using PPC, you need to tweak and optimize your campaigns on a consistent basis. It’s essential that you use recent data when shaping your PPC campaigns. When you use PPC in your promotional efforts, you’re competing for clicks against other businesses in real time. So if you let your campaign ...

Bing Ads – Analyse A Real PPC Campaign

Bing Ads – Analyse A Real PPC Campaign The previous PPC campaign I analysed was MoneySuperMarket who had made clear that they were the best comparison website out there by using statistics in their PPC text advert and on their click through landing page. In this article, I thought it would be a good idea to look at a market which all advertisers are already part of: ...

The Most Important Factor That Affects a PPC Campaign’s Performance

The Most Important Factor That Affects a PPC Campaign’s Performance It is difficult to make an article on how to improve a PPC campaign considering the range of campaigns out there. There are literally millions upon millions of advertisers out there and each and every single one of them will have a different campaign with a different structure. How can anyone make an article on how to improve ...

3 PPC Mistakes that Are Costing You Money

3 PPC Mistakes that Are Costing You Money Pay per click advertising is a form of online advertising being used in its millions to send potential customers to targeted landing pages. It is a popular form of advertising, if not the most. The idea to pay a small price to get someone to click on your advert to get onto your landing page is a simple and effective concept. ...