There is no shame in accepting the fact that we make mistakes and we do it almost on a regular basis. Even NASA makes mistakes. In fact, if you are not making mistakes, I can dare say you are not pushing yourself that hard. The best way to learn is to make mistakes but sometimes, these small mistakes can cost you huge, ...
Latest news in PPC Tips
Common PPC Mistakes and How to Avoid Them 06 Feb 2013
Some Useful PPC Articles From January 2013 05 Feb 2013
January saw the sight of many great pay per click articles especially due to the fact that it is the start of a new year and for many advertisers, a fresh new start in PPC. After the panic of December with Christmas PPC, January can usually be deemed a ‘quiet’ month. However, this will not stop me from finding ...
Mistakes New Advertisers Make In PPC 31 Jan 2013
Everyone who is now an experienced PPC advertiser would have once been a rookie PPC advertiser who had near to no knowledge in pay per click advertising. Naturally, for most people, the knowledge of PPC will come with experience with the process of learning from your mistakes. However, if experienced advertisers know what these ...
Why PPC Is Better Than SEO 30 Jan 2013
There will always be a debate amongst advertisers whether pay per click advertising is better than search engine optimisation or the other way round. Each form of gaining traffic has its advantages and disadvantages which ultimately will mean depending on what you are trying to achieve will depend on if you use PPC or SEO. For ...
Bounce Rate is NOT a Factor in Quality Score 28 Jan 2013
I get asked all the time about quality score. So instead of responding to all those questions with something that I knew to be true, I went to the source: Google. They confirmed today that Bounce Rate is NOT a Factor in Quality Score. This email is here to confirm your suspicions about bounce rate on your website. I ...
Analyze Your PPC Account in 15 Minutes with Pivot Tables 25 Jan 2013
Whether you are starting a campaign from scratch, or just inherited one from a new client, the most important skill in running a profitable PPC Campaign is being able to analyze your accounts performance on many different levels quickly, and efficiently. Trying to navigate through the AdWords interface to view your quality ...
[How to] Write a Compelling PPC Text Advert 24 Jan 2013
![[How to] Write a Compelling PPC Text Advert](http://ppc.org/wp-content/themes/payperclick/timthumb.php?src=http://ppc.org/wp-content/uploads/2013/01/How-to-Write-a-Compelling-PPC-Text-Advert.jpg&h=110&w=110&zc=1 "[How to] Write a Compelling PPC Text Advert")
A pay per click campaign that has a high CTR will have many benefits. For example, your campaign can change to adopt the level of traffic you want to your site: you know you can quickly find traffic when you need to. As well as this, a high CTR means that your advert is working efficiently. Your text advert is producing more ...
Perform A SWOT Analysis Of Your PPC Campaign 23 Jan 2013
Pay per click advertising has revolutionized the way we think about advertising: especially on the internet. An advertiser is now able to create a campaign in five minutes directing targeted traffic to a campaign. As much as this sounds all well and good, it does not guarantee you complete success in PPC. Before you even ...
2 PPC Tips to Kick-start Your Campaign in 2013 22 Jan 2013
2012 was a great year for pay per click advertising and it can only go one way in 2013 and that is forward. It is a great idea to give your campaign a head-start in PPC or a ‘kick-start’ to its year through implementing a few simple and effective tips into your campaign. In PPC, advertisers will rarely have to make ...
Why Businesses Need To Use Adwords 21 Jan 2013
Utilization of the internet as a marketing tool has become one of the most effective ways to promote and sell products and services. Almost everyone uses the internet, starting from social networking sites or doing a search on a search engine site like Google. Almost everyone is very familiar with the word Google itself. One of ...
How to Improve Your Quality Score in 2013 21 Jan 2013
companies know by now that quality score is a very important factor that affects the performance of your search advertising. It’s the rank in which your business is rated in terms of relevance and usefulness for someone searching the web for your products or information. The higher your quality score, the better ranking you ...
[How to] Increase Your PPC Campaign’s Conversions [Part 2] 17 Jan 2013
![[How to] Increase Your PPC Campaign’s Conversions [Part 2]](http://ppc.org/wp-content/themes/payperclick/timthumb.php?src=http://ppc.org/wp-content/uploads/2013/01/Increase-Your-PPC-Campaigns-Conversions-.jpg&h=110&w=110&zc=1 "[How to] Increase Your PPC Campaign’s Conversions [Part 2]")
This two part article’s objective is to make clear that the definition of a conversion will vary depending on what type of pay per click campaign you have running. The type of PPC campaign you are running can be most distinguished through the type of your landing you adopt. Already in the part one to this two part ...
Why You Need to Focus on Long Tail Keywords 17 Jan 2013
Are you currently focusing your SEO and PPC efforts on high traffic generic keywords or long tail keywords? The difference between the two is huge and can mean a big difference in traffic levels and cost for your business. What are long tail keywords? Long tail SEO is a white hat SEO process that involves targeting less ...
Outsourcing PPC Management with Concierge by CoolHandle 17 Jan 2013
Everyone knows there is a lot of work that goes into creating a profitable pay per click ad campaign. Let’s break down just a few of the things you need to get started. A product or affiliate offer to promote Quality landing pages Selection of keywords Conversion tracking Budget management With so many different and ...
Typical And Common PPC Questions: Answered! 16 Jan 2013
Almost any opinion asked for or question for just about anything on the planet will typically get something along the lines of, “it really depends.” There are many answers out there for many people, and your case just may be a bit different than everyone else’s. Luckily, I have found some general ...
[How to] Increase Your PPC Campaign’s Conversions [Part 1] 16 Jan 2013
![[How to] Increase Your PPC Campaign’s Conversions [Part 1]](http://ppc.org/wp-content/themes/payperclick/timthumb.php?src=http://ppc.org/wp-content/uploads/2013/01/How-to-Increase-Your-PPC-Campaigns-Conversions-Part-1.jpg&h=110&w=110&zc=1 "[How to] Increase Your PPC Campaign’s Conversions [Part 1]")
I strongly believe that if an advertiser is to pick out the most important statistic in their campaign, it is the conversion rate. To put it into perspective, a low conversion will make every other statistic look insignificant. The conversions is what gets you the sales from your PPC traffic. The problem I found when it comes ...
