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David Lloyd – Analyse A Real PPC Campaign

David Lloyd – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google Home, which was extremely cheeky from Amazon. They knew the Google Home has not come out in the UK. But, still they made a campaign for it which, when you type ‘Google Home’ into Amazon, Amazon’s own Echo ...

Top Tricks To An Effective Pay Per Click Advertising

Top Tricks To An Effective Pay Per Click Advertising Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers. Out of how many millions of marketers, how ...

Google Home – Analyse A Real PPC Campaign

Google Home – Analyse A Real PPC Campaign The last PPC campaign I analysed in ‘Analyse A Real PPC Campaign’ series looked at Prezzybox, who had, on the whole, a well designed PPC campaign which addressed what the web user searched for and added a touch of ‘Christmas’ to the campaign, to promote buying gifts for friends and families for the ...

5 Pay Per Click Optimization Techniques to Generate Quality Leads

5 Pay Per Click Optimization Techniques to Generate Quality Leads Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending that can make them seem daunting. You want to optimize your strategy to account for everything. Check out these five techniques that’ll help you generate more quality leads ...

Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy

Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about the challenges that are associated with a PPC campaign management project.   While addressing some core and regular points such as target audience, campaign approach, clear marketing message ...

PrezzyBox – Analyse A Real PPC Campaign

PrezzyBox – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Elfster, who was targeting users wanting to buy a Secret Santa gift. On the whole, both the search advert and landing page were good which overall gave the impression of a very well designed PPC campaign. With Christmas just a few ...

3 AB Testing Conversion Rate Case Studies to Make You Inspire

3 AB Testing Conversion Rate Case Studies to Make You Inspire When you are spending advertising budget, you’ll always need to keep an eye on conversion rates. In fact, it doesn’t matter how much you spend on PPC ads unless you convert them into customers possibly you’re not going to succeed in your business. In other words, if you can’t focus on conversion rate, you ...

Elfster – Analyse A Real PPC Campaign

Elfster – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung Gear VR, who had a search advert that could have been better located (since it was at the bottom of paid search results) but recovered well with a nicely designed product landing page. With Christmas just around the corner, ...

Samsung Gear VR – Analyse A Real PPC Campaign

Samsung Gear VR – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Plus500, who had a good search advert on the whole but lacked a landing page with a clear objective (the button to click onto on the click through page was not as attention seeking and best located as it could have been). With ...

4 Things to Know When Creating High Conversion PPC Landing Pages

4 Things to Know When Creating High Conversion PPC Landing Pages If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the loopholes are fixed. Before ...

Plus500 – Analyse A Real PPC Campaign

Plus500 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign series was from Pines and Needles, who had a great PPC campaign on the whole. Their search advert used great ad extensions for what Pines and Needles were promoting and the landing page was a brilliant example of a click through landing page that had the ...

3 Tips to Gaining Cyber Monday Sales in PPC

3 Tips to Gaining Cyber Monday Sales in PPC Although Black Friday has officially gone for 2016, a lot of retailers are still offering many discounts, stretching the whole ‘Black Friday’ phenomenon to up to two weeks. As well as this, Cyber Monday is just right around the corner. Therefore, there is still time to profit from Black Friday/Cyber Monday as an ...

23 Effective PPC Platforms to Grow Your Advertisement Reach

23 Effective PPC Platforms to Grow Your Advertisement Reach You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in creating quality product and service is wasted. Marketers and business owners are not able to reach targeted audience. It is major reason behind not getting continuous customers for ...

Pines and Needles – Analyse A Real PPC Campaign

Pines and Needles – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured search advert for the holiday season (which made use of ad extensions very well) but had a landing page that had a few areas it could have improved in. Carrying on the Christmas and ...

3 Elements to Implement in a Holiday PPC Campaign

3 Elements to Implement in a Holiday PPC Campaign Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have already started their holiday PPC advertising campaigns to capitalise on the on-slaughter of traffic that will go online to buy gifts for others for Christmas. If you are not one ...

Tiffany and Co – Analyse A Real PPC Campaign

Tiffany and Co – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had, on the whole, a great campaign where their search advert was well optimised for top spot of paid search results while their landing page was a good progression for the web user to land onto from reading the search ...