Latest news in PPC Tips

3 Things That Make PPC Search Adverts Fail

3 Things That Make PPC Search Adverts Fail In my articles on landing page optimisation, I always tend to say that the landing page is one of the, if not the, most important aspect to a PPC campaign since it is the area where the conversion takes place. However, if you have the most amazingly optimised landing page, a poor search advert will bring poor quality traffic to ...

SammyDress – Analyse A Real PPC Campaign

SammyDress – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Wren Living: a company that sells furniture. What we noticed was that both the search advert and landing page that was adopted for PPC worked very well for a number of reasons (which you can find out by reading the article). With summer ...

Battersea – Analyse A Real PPC Campaign

Battersea – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series looked at Wren Living who had both a well designed search advert and landing page. Therefore, from reading the analysis of the furniture store, advertisers will be able to gain many valuable tips they can then apply to their own pay per click advertising ...

3 Elements to a Successful PPC Campaign

3 Elements to a Successful PPC Campaign The advertising industry has billions of dollars pumped into it every single year. Pay per click advertising is the most used form of online advertising out there used by millions worldwide. Advertisers don’t want to spend time and money on a campaign which is not going to get them results. After all, the fundamentals to ...

Why PPC May NOT Be For You by Brian Newmark

Why PPC May NOT Be For You   by Brian Newmark Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like:  Brian Newmark, should I utilize PPC to help grow my business?  My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...

3 Mistakes to Not Make When Creating a PPC Advert

3 Mistakes to Not Make When Creating a PPC Advert There are many crucial elements that make up a PPC campaign. One of them is the landing page, since this is the last ‘domino’ to fall before you finally gain a conversion from the web user. Another significant aspect is the advert itself, since if you have a poorly optimised advert, you will either get a low CTR or ...

Effective Methods of Using Pay-Per-Click Marketing

Effective Methods of Using Pay-Per-Click Marketing Online marketing has become the cornerstone of business advertisement since Internet technology and capabilities evolved since 2000. Thanks to the efforts of various search engine companies, social media platforms and mobile search abilities advertisements such as those used by Pay-Per-Click campaigns are able to target ...

Wren Living – Analyse A Real PPC Campaign

Wren Living – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series looked at BookF1 – a website which sells tickets to Formula One races. What we found from  looking at their campaign is that they had a search advert optimised with an ad extension.The landing page was good but had a key area of improvement which I ...

Some Useful PPC Articles From July 2014

Some Useful PPC Articles From July 2014 Another month goes by which means another month to round up the best articles on PPC.org to help advertisers and publishers out with Google’s pay per click advertising programs: AdWords and AdSense. Last month, June, saw a great selection of articles from a range of different sectors of PPC (which I strongly advise you ...

PPC and What It Means For a Blogger, by: Brian Newmark

PPC and What It Means For a Blogger, by: Brian Newmark Are you looking for some extra visitors to your blog? You want them targeted and you want them quick. If that is how your priority list stands out then PPC might just be the right choice for you. So, what is PPC? Pay per click is a form of advertisement where your potential visitors click on your advertisement and follows the ...

Some Examples of PPC Search Adverts [Part 2]

Some Examples of PPC Search Adverts [Part 2] Looking at real life campaigns is always a good idea for PPC advertisers to do. The part 1 to this article had a look at a search advert from Sony and M and M for which we found that Sony’s advert was a bit too cluttered and M and M’s advert was well optimised. Continuing where part 1 left off, here are some more ...

Some Examples of PPC Search Adverts [Part 1]

Some Examples of PPC Search Adverts [Part 1] If you keep up to date with the articles on PPC.org, you will know that I have a series entitled ‘Analyse A Real PPC Campaign’ where I analyse real life campaigns from a range of different sectors (with the last analysis looking at Thomas Cook and Blurb). The reason for this series is because by looking at real ...

BookF1 – Analyse A Real PPC Campaign

BookF1 – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy a summer holiday from the warm colours used on the landing page. For all those that are F1 fans, you would have just watched the Hungarian Grand Prix which was an exciting ...

What Makes A Successful PPC Advert?

What Makes A Successful PPC Advert? The great thing about pay per click advertising is the level of customization an advertiser can perform to their campaign. For adverts, they can have text or image adverts in a wide range of sizes that recently have just been extended. For this reason, it is quite difficult sometimes to know what makes a successful PPC ad. What ...

Thomas Cook – Analyse A Real PPC Campaign

Thomas Cook – Analyse A Real PPC Campaign In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page that would have really made their campaign a success in gaining conversions. With the summer holidays just starting, I thought it would only be right to look ...

How to Get Your PPC Dream Job

How to Get Your PPC Dream Job It’s no secret that pay per click (PPC) advertising is a hot commodity, and that can sometimes come with a cushy salary and job stability. However, if you consider yourself a PPC pro, you also know there’s a lot of competition for the best of jobs. If you’re eyeing a position within a company and want to lean heavily on ...