Latest news in PPC Tips

When to use PPC and when to use SEO

When to use PPC and when to use SEO It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is a completely different thing understanding just when to use SEO and PPC to your advantage as a traffic generation tool. After all, that is what it is all for in the end: traffic – it ...

Currys – Analyse A Real PPC Campaign

Currys – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from 1&1, who had a ‘mediocre’ search advert with a few questionable areas but a brilliant landing page. However, even with the brilliant landing page, the whole campaign would have suffered due to the average search advert ...

3 Reasons To Bid On Your Own Brand Name

3 Reasons To Bid On Your Own Brand Name PPC is an effective tool to target certain web users based on what they have searched for in search engines. These keyword terms are usually specific and niche, to aim the adverts to appear for the web users that are most likely to click onto the advert and convert on the landing page. However, should you also bid for other ...

Why You Should Include Your Brand Name in PPC

Why You Should Include Your Brand Name in PPC Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There are many tips and tricks you can implement into your text advert to make sure it attracts the attention of the web user and gain that valuable contextual click onto your designated landing page. However, ...

Your Purpose is the key to Select between SEO and PPC

Your Purpose is the key to Select between SEO and PPC The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort of cost paid to the Search Engine while traffic generated from PPC comes with a certain cost which the client needs to pay to the Search Engine (as the name implies you have to pay a ...

1&1 – Analyse A Real PPC Campaign

1&1 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ticketbis for the Rio 2016 Olympics, who had a well structured PPC search advert but a very disappointing landing page that, on the whole, looked lazy in design and not optimised at all for PPC traffic. Considering the market ...

3 PPC Mistakes That WILL Cost You Money

3 PPC Mistakes That WILL Cost You Money On the front of things, pay per click advertising looks a relatively simple form of online advertising for which anyone can use and gain contextual traffic from. As much as this is true, to truly take advantage of the flexibility and cost efficiency of PPC advertising, a PPC campaign has to be optimised correctly. If a PPC ...

ticketbis – Analyse A Real PPC Campaign

ticketbis – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ieuanthelionshop.co.uk, who had created a good search advert but suffered some drawbacks when it came to their landing page for which did not utilise the main central area the web user would first look at. With the Olympics in Rio, ...

Brand Name Promotion – PPC Text Advert Strategy #1

Brand Name Promotion – PPC Text Advert Strategy #1 Understanding how to effectively optimise your text advert to increase its click through rate is key to a successful PPC campaign. For the majority, this will be done with a tweak here and a few minor adjustments over there etc. in an attempt to get every last drop of performance out of your text advert. However, is your text ...

ieuanthelionshop.co.uk – Analyse A Real PPC Campaign

ieuanthelionshop.co.uk – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Tegile.com, who had, what can only be described as, a poor campaign with a search advert that did not entice myself much and a landing page with far too much content above the fold (enough to scare most web users away)! It is common ...

Why Expanded Text Ads Perform Well in PPC

Why Expanded Text Ads Perform Well in PPC Google recently spread word on the internet of their new innovation to PPC advertising being called the expanded text advert. What this advert has which is different to the norm is a title with an increased character limit of 140%, a description with an increased limit of 14% and with the URL section being auto-generated ...

Tegile.com – Analyse A Real PPC Campaign

Tegile.com – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Pockit, who had, on the whole, a very good landing page where both the search advert and landing page had many positives associated to each for which many PPC advertisers can take note of. With technology constantly increasingly, ...

Pockit – Analyse A Real PPC Campaign

Pockit – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Eurotunnel.com, who had very good landing page that took advantage of site link extensions to make their advert larger on search engine results and a lead capture landing page to help web users find a fare for them. So now we have come ...

Eurotunnel.com – Analyse A Real PPC Campaign

Eurotunnel.com – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from FairFx, who had a great example of how a search advert should be (with the use of ad extensions) and had a landing page with many positive areas too. The Euro 2016 soccer tournament is on which means there is an influx of people ...

FairFx – Analyse A Real PPC Campaign

FairFx – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoPro who had used PPC to advertise one of their new action cameras ahead of their top organic search result (being the homepage). However, the landing page advertised three action cameras putting less emphasis on the new release ...

2 Tips To Help You Save Money in PPC Advertising

2 Tips To Help You Save Money in PPC Advertising Pay per click advertising is used by the millions worldwide for the main reason that it is a great form of advertising which delivers the results advertisers want and need. With this in mind, many advertisers think it is relatively easy to make money using PPC campaigns to generate traffic to specific landing pages. To some ...