Latest news in PPC Tips

Samsung Gear VR – Analyse A Real PPC Campaign

Samsung Gear VR – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Plus500, who had a good search advert on the whole but lacked a landing page with a clear objective (the button to click onto on the click through page was not as attention seeking and best located as it could have been). With ...

4 Things to Know When Creating High Conversion PPC Landing Pages

4 Things to Know When Creating High Conversion PPC Landing Pages Written by Shahzad Saeed If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the ...

Plus500 – Analyse A Real PPC Campaign

Plus500 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign series was from Pines and Needles, who had a great PPC campaign on the whole. Their search advert used great ad extensions for what Pines and Needles were promoting and the landing page was a brilliant example of a click through landing page that had the ...

3 Tips to Gaining Cyber Monday Sales in PPC

3 Tips to Gaining Cyber Monday Sales in PPC Although Black Friday has officially gone for 2016, a lot of retailers are still offering many discounts, stretching the whole ‘Black Friday’ phenomenon to up to two weeks. As well as this, Cyber Monday is just right around the corner. Therefore, there is still time to profit from Black Friday/Cyber Monday as an ...

23 Effective PPC Platforms to Grow Your Advertisement Reach

23 Effective PPC Platforms to Grow Your Advertisement Reach Written by Saurav Kumar Nayak You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in creating quality product and service is wasted. Marketers and business owners are not able to reach targeted audience. It is major reason behind not ...

Pines and Needles – Analyse A Real PPC Campaign

Pines and Needles – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured search advert for the holiday season (which made use of ad extensions very well) but had a landing page that had a few areas it could have improved in. Carrying on the Christmas and ...

3 Elements to Implement in a Holiday PPC Campaign

3 Elements to Implement in a Holiday PPC Campaign Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have already started their holiday PPC advertising campaigns to capitalise on the on-slaughter of traffic that will go online to buy gifts for others for Christmas. If you are not one ...

Tiffany and Co – Analyse A Real PPC Campaign

Tiffany and Co – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had, on the whole, a great campaign where their search advert was well optimised for top spot of paid search results while their landing page was a good progression for the web user to land onto from reading the search ...

5 PPC Marketing Blunders and Techniques to Solve Them

5 PPC Marketing Blunders and Techniques to Solve Them Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific ...

Ocado – Analyse A Real PPC Campaign

Ocado – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came form MandM Direct, who had dominated paid results by displaying the only PPC advert for the search phrase ‘buy running shoes’ as well as crowding out Google sponsored shopping results with two pairs of running shoes too. ...

3 Enticements to Include in PPC Search Advert

3 Enticements to Include in PPC Search Advert There are many tips PPC advertisers can take note of that will help improve the overall success of their adverts. This ranges from what ad extensions to choose for a search advert, whether to go for #1 paid search result or not, down to what type of device you want the web user to use when they see your advert and more. ...

MandM Direct – Analyse A Real PPC Campaign

MandM Direct – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google promoting their new flagship smartphone line up: the Google Pixel and Pixel XL. Everything about the campaign was great except for the fact that the paid search advert was just above their organic search result, which both ...

How to Create a Search Advert That Stands Out

How to Create a Search Advert That Stands Out Creating a search advert in pay per click advertising that stands out from the crowd can be a difficult challenge, to say the least. With the addition of another advert in the paid search results area above organic results, the competition in PPC has, to some extent, increased. Therefore, never has it been a more crucial time ...

Google Pixel – Analyse A Real PPC Campaign

Google Pixel – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Dropbox, who had, what seemed like, a great search advert. However, the campaign was let down by the poor targeting of it, where web users would have clicked onto the landing page for either personal or business reasons. But, the ...

Dropbox – Analyse A Real PPC Campaign

Dropbox – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from VoucherCodes, who had targeted for top spot of paid search results with this search advert and also had a very well optimised landing page with an easy-to-use search bar taking the prime central location of it. With storage of ...

Using the Site Link Ad Extension in PPC Tips

Using the Site Link Ad Extension in PPC Tips Ad extensions are a great innovation to pay per click advertising since they provide advertisers a whole range of new ways to get the web user to interact with their search adverts and lead to a conversion. However, it is not always the best idea to use lots of ad extensions all at once and some only suit certain search adverts ...