Latest news in PPC Tips

4 Alternatives To PPC Advertising

4 Alternatives To PPC Advertising By now, you should realise that your best bet, when it comes to advertising online, is to use PPC and Google AdWords. However, advertisers will always be interested in the alternatives to PPC and Google AdWords. It is not guaranteed that PPC will work for every advertiser out there. Some advertiser’s campaigns may work ...

Why Every Advertiser Should Try PPC Advertising

Why Every Advertiser Should Try PPC Advertising The chances are that if you are reading this article, you are most likely already using pay per click advertising to your benefit. However, there will be some advertisers reading this that have opted not to use PPC as a traffic source online (and have instead gone for an alternative). The truth of the matter is that PPC is by ...

Tunecore – Analyse A Real PPC Campaign

Tunecore – Analyse A Real PPC Campaign The last article which was analysed in the ‘Analyse A Real PPC Campaign’ series was Disney, who generally had a good PPC campaign with the exception of a few bad points on the landing page. I stress it time and time again that the landing page is one of, if not the, most important aspect of a campaign. So do make ...

How to Create An Amazing PPC Image Advert

How to Create An Amazing PPC Image Advert When it comes to using PPC, there are two main paths you can take. You can either use search advert or image adverts. Search adverts will appear on search engines and publisher websites whereas image adverts will only appear on publisher websites. I always think image adverts have the greater potential in PPC because the sky is ...

3 Of The Best PPC Tips

3 Of The Best PPC Tips Pay per click advertising is one of, if not the, best way to gain contextual traffic online and to advertise just about anything. However, this will not always mean that PPC will be a success to every single advertiser that uses it. The truth to the matter is that to make a success of PPC, you need to understand PPC. You need ...

Alfa Romeo – Analyse A Real PPC Campaign

Alfa Romeo – Analyse A Real PPC Campaign The last article in the series ‘Analyse A Real PPC Campaign’ looked at the search adverts that appeared for the search phrase ‘smarpthone 2015‘. This enabled three adverts to pop up from Apple, Samsung and Microsoft of which I analysed each one separately and came to a conclusion at the end. In this ...

Some Useful PPC Articles From April 2015

Some Useful PPC Articles From April 2015 Another month goes by which means another round up of the best pay per click advertising articles out there on PPC.org. Last month, March, looked into a great selection of articles such as the types of people that will use PPC: the browsers, the shoppers and the buyers (any web uservcan be put into one of these three ...

Smartphones of 2015 – Analysing PPC Search Adverts

Smartphones of 2015 – Analysing PPC Search Adverts Although this is part of the ‘Analyse A Real PPC Campaign’ series, this article will only looking at the search adverts and not the landing pages. The last article in the series analysed PlayStation who had a good search advert but, what seemed, a disappointing landing page for the fact that so much of the prime ...

PlayStation – Analyse A Real PPC Campaign

PlayStation – Analyse A Real PPC Campaign The last article that was analysed in the ‘Analyse A Real PPC Campaign’ was Wickes, who had a well designed PPC campaign that took advantage of the colour purple on the landing page to add a premium feel to it. With online programs that enable web users to watch TV, movies and more online, I thought it would be ...

Wickes – Analyse A Real PPC Campaign

Wickes – Analyse A Real PPC Campaign The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was WeBuy who had a created a campaign that was a great example of a bad campaign (the search advert was poorly optimised and the landing page would have been tragic at gaining conversions). It seems that every analysis of PPC campaigns I do ...

5 Tips for Improving Your Mobile PPC Campaign

5 Tips for Improving Your Mobile PPC Campaign Mobile friendly marketing is becoming more important than ever. Google recently announced that starting April 21 of this year, they will be factoring mobile friendly websites into their ranking algorithm. With this knowledge, it becomes integral to begin ramping up your mobile marketing campaigns, particularly pay per click ...

WeBuy – Analyse A Real PPC Campaign

WeBuy – Analyse A Real PPC Campaign The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was BMW, who had a well designed PPC campaign in general that had the sole focus of letting the web user roam through BMW’s website to see the wide range of cars they have on offer. In this article, by searching for a very vague search ...

How to Satisfy Web Users In PPC

How to Satisfy Web Users In PPC When it comes to creating a successful pay per click campaign, there are many many factors that will affect the success of that campaign. One of these factors will be linked to your target audience, who are the web users you want to target through PPC. Understanding your target audience is crucial to succeed in PPC. For this ...

Some Useful PPC Articles From March 2015

Some Useful PPC Articles From March 2015 Another month goes by so here is another article to round-up the best articles on pay per click advertising from PPC.org. February 2015 had a great selection of articles ranging from how PPC can cost you money to SEO vs PPC to the ways in which an advertiser can improve the URL section of a PPC text advert. In this article, ...

Optimising PPC For ‘The Shoppers’

Optimising PPC For ‘The Shoppers’ As I have said in the previous article on this topic, there are three types of traffic any advertiser can target in PPC. There are the browsers who are indecisive and need guiding, the shoppers and the buyers. What we found was that the browsers will usually adopt a high cost per click for vague search phrases, a low conversion ...

Optimising PPC For ‘The Browsers’

Optimising PPC For ‘The Browsers’ The most successful campaigns in pay per click advertising are those that address the needs of the customers the most. This is because a PPC campaign can be seen to be like a service to the web user. For this reason, it is important that advertisers understand that, at their most simplistic, there will only ever be three types ...