Latest news in PPC Tips

Tesco vs Sainsbury’s – The PPC Groceries Battle

Tesco vs Sainsbury’s – The PPC Groceries Battle Although this article is strictly, not part of the ‘Analyse A Real PPC Campaign’ series (check out the last article in the series), it has some links to it. In this article, I will be looking at two of the biggest supermarkets in the UK: Tesco and Sainsbury’s. The way I will be looking at these two giant ...

3 Errors Advertisers Make In PPC

3 Errors Advertisers Make In PPC Pay per click advertising is one of, if not the, best way to gain contextual traffic online. It has its many many advantages over other forms of advertising. However, this does not mean it will always be a successful form of advertising. The truth to the matter is that PPC can become rather costly and inefficient if you, the ...

Pay-Per-Click for Beginners by: Brian Newmark

Pay-Per-Click for Beginners by: Brian Newmark I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I do try to help.  Here are some of my insights which lay a good foundation for understand pay-per-click. Pay-Per-Click or PPC is an online advertisement format where advertiser pays for web ...

Android Wear – Analyse A Real PPC Campaign

Android Wear – Analyse A Real PPC Campaign The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a landing page with both positives and negatives. In this article, with the late introduction of the Apple Watch to the smart watch market, I thought it is only fair to have a look at how ...

3 Ways To Rapidly Improve A PPC Campaign

3 Ways To Rapidly Improve A PPC Campaign The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways to rapidly improve a campaign. The improvement tips for a campaign selling cars may necessarily not apply to that of a campaign that wants to gain emails from web users to promote email ...

What are the Best Ad Extensions to Use?

What are the Best Ad Extensions to Use? Optimising a pay per click advertising is a must do for any campaign out there. In the chain of events that the web user goes through to gain you a conversion, the search advert will be first element of your PPC campaign they will see. Therefore, it is extremely important the advert performs well so that it lures the web user ...

Gillette – Analyse A Real PPC Campaign

Gillette – Analyse A Real PPC Campaign Last article in the ‘Analyse A Real PPC Campaign’ series looked at the fashion clothes designer Ralph Lauren, who had a well designed search advert that led traffic to their homepage with a lead capture box popping up first. What was interesting was the reasons behind Ralph Lauren bidding for their own brand name ...

Ralph Lauren – Analyse A Real PPC Campaign

Ralph Lauren – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Fitbug who had, what can be seen as, a very disappointing PPC campaign that had an advert in the wrong format and a landing page that lacks the ability to gain a high percentage of conversions from PPC traffic (for whatever their conversion ...

Two Questions Answered About PPC Advertising

Two Questions Answered About PPC Advertising I am completely amazed to say that this article I am writing right now is my 434th article I have published on PPC.org. That’s crazy, isn’t it? What I have found over the years from writing articles about pay per click advertising is that there are still many questions left unanswered about PPC. Many of these ...

Some Useful PPC Articles From August 2014

Some Useful PPC Articles From August 2014 August has a great selection of pay per click advertising articles to read and gain valuable advice and knowledge from. Last month, July, had a focus on the ad extensions that advertisers can use in PPC which, in turn, will help increase the click through rate of the search adverts. Without further ado, here are the best ...

Fitbug – Analyse A Real PPC Campaign

Fitbug – Analyse A Real PPC Campaign Last in the series of ‘Analyse A Real PPC Campaign’ looked at SammyDress who seemed to have a campaign centred around women’s fashion although it was potential for men to go through to SammyDress’s website through PPC (reducing the overall conversion rate). 2013/14 has been surrounded by a new emerging ...

Designing Your Best PPC Account’s Structure

Designing Your Best PPC Account’s Structure There’s no such thing as a perfect PPC account structure, but it’s likely that you can improve yours. Since every account is different, every structure should be structured differently. Bear in mind that there are (fortunately) some constants, such as always be segmenting, make keywords tight, and performance control should ...

3 Things That Make PPC Search Adverts Fail

3 Things That Make PPC Search Adverts Fail In my articles on landing page optimisation, I always tend to say that the landing page is one of the, if not the, most important aspect to a PPC campaign since it is the area where the conversion takes place. However, if you have the most amazingly optimised landing page, a poor search advert will bring poor quality traffic to ...

Your PPC Pre-Launch Checklist

Your PPC Pre-Launch Checklist Savvy entrepreneurs and business owners get a contract PPC specialist in their corner before letting their website go live, but that’s not always an option. Maybe the budget is really tight or you’re the future PPC expert yourself and are learning from experience. With PPC best practices constantly changing and evolving, ...

SammyDress – Analyse A Real PPC Campaign

SammyDress – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Wren Living: a company that sells furniture. What we noticed was that both the search advert and landing page that was adopted for PPC worked very well for a number of reasons (which you can find out by reading the article). With summer ...

Battersea – Analyse A Real PPC Campaign

Battersea – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series looked at Wren Living who had both a well designed search advert and landing page. Therefore, from reading the analysis of the furniture store, advertisers will be able to gain many valuable tips they can then apply to their own pay per click advertising ...