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Some Useful PPC Articles From June 2015

Some Useful PPC Articles From June 2015 To carry on the series, here are the most useful and best picks of articles created on PPC.org from June 2015 ranging from the ‘Analyse A Real PPC Campaign’ series to many singular articles that provide lots of information to help advertisers improve and optimise their PPC campaign as well as understanding better ...

Some Useful PPC Articles From May 2015

Some Useful PPC Articles From May 2015 It has been a while since I last updated this series (back in April actually)! Anyway, April had brought a good selection of articles ranging from articles about improving a PPC campaign to the ‘Analyse A Real PPC Campaign’ series to the news that Google are going to favour mobile friendly websites on mobile ...

Why Do PPC Campaigns Fail?

Why Do PPC Campaigns Fail? No-one will argue with the fact that pay per click advertising is the most used form of advertising online for so many different reasons. For this reason, more and more new advertisers are drawn into using PPC advertising over other alternatives such as banner, intext and social media marketing. However, just because it is ...

Benadryl – Analyse A Real PPC Campaign

Benadryl – Analyse A Real PPC Campaign The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was the new service provided by Apple called Apple Music. What we found was that the campaign, on the whole, was excellent which comes as no surprise since Apple do tend to make products people want and continue this throughout their ...

3 Elements To Include In A PPC Text Advert

3 Elements To Include In A PPC Text Advert The text advert plays an important role in a pay per click advertising campaign. As well as making sure the right type of traffic clicks onto your advert, it also makes sure the traffic are interested enough to be enticed into a click with a desire to find out more information on the landing page. Although the structure of the ...

Why You Should Use Negative Keywords

Why You Should Use Negative Keywords The more experience you have with pay per click advertising, the more you start to realise that there are so many different ways you can improve a campaign to ultimately get the results you want. One of the ways advertisers can improve their campaign is with negative keywords. Not only can negative keywords improve your ...

Apple Music – Analyse A Real PPC Campaign

Apple Music – Analyse A Real PPC Campaign The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ was OfficeFurnitureOnline, who had seemed to create a good search advert but had an awful landing page for so many reasons. In this article, with the trend of music coming into online subscriptions, I thought it would be a good idea to see ...

How to Get PPC Traffic To Engage

How to Get PPC Traffic To Engage There are lots of tips you can pick up about pay per click advertising on the internet. For example, only a few articles ago I highlighted 3 Common Mistakes Made In Google AdWords. In this ‘PPC tips’ article, I want to focus our attention on the traffic coming to a landing page due to PPC advertising. To make a ...

OfficeFurnitureOnline – Analyse A Real PPC Campaign

OfficeFurnitureOnline – Analyse A Real PPC Campaign The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ series was thetrainline, who had created a campaign for such a keyword phrase even though they appeared organically number one and had used their homepage as their landing page (with reasons behind why in the article to both). In this ...

thetrainline – Analyse A Real PPC Campaign

thetrainline – Analyse A Real PPC Campaign The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was the Sky Store, which had an ‘okay’ search advert and a really good landing page. With this article analysis, considering that buying any sort of tickets will have fierce competition, I thought I would look at the PPC ...

3 Common Mistakes Made In Google AdWords

3 Common Mistakes Made In Google AdWords Although I have already made an article highlighting 4 Mistakes To Not Make In PPC, I feel four is simply not enough (hence this article)! The fact is that there are, potentially, hundreds of mistakes an advertiser of PPC and Google AdWords can make. Some might be obvious and no-brainers while others you may not have even known ...

Which is Healthier? PPC or SEO

Which is Healthier? PPC or SEO I am sure you have seen many arguments all over the internet involving both PPC (Pay Per Click) and SEO (Search Engine Optimisation). When it comes to choosing which to use, the honest truth is that there is no right or wrong answer. Dependent on where you are in your website’s lifespan, what you are trying to advertise ...

Sky Store – Analyse A Real PPC Campaign

Sky Store – Analyse A Real PPC Campaign The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was Tesco Bank, who did have a few areas, I felt, they could have improved on such as the general use of space on their landing page. In this article, I thought it would be useful to analyse a campaign from quite a competitive ...

Tesco Bank – Analyse A Real PPC Campaign

Tesco Bank – Analyse A Real PPC Campaign The last campaigns to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from JollyChic, Made In Europe and Marks and Spencer. The reason for analysing all three was because each campaign had, what I felt, serious flaws in them which would have severely affected the success rate of each respective ...

Summer Clothing – Analyse A Real PPC Campaign

Summer Clothing – Analyse A Real PPC Campaign The last article to have last been analysed in the ‘Analyse A Real PPC Campaign’ was Tunecore, who turned out to have targeted their whole campaign wrong since they were targeting music distribution whereas the search phrase was aimed at purchasing music online. In this article, I was going to do the typical ...

Why You Need To Constantly Update Your PPC Campaign

Why You Need To Constantly Update Your PPC Campaign A few of the many reasons why people all across the world choose to use pay per click advertising are because it is flexible to just about every advertiser’s needs and the results are instantaneous. I have noticed that for some campaigns, there is the tendency that once a campaign has been created, that is all the work ...