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Analyse ‘switch bank’ PPC Search Adverts

Analyse ‘switch bank’ PPC Search Adverts Continuing the ‘Analyse A Real PPC Campaign’ series, the last I looked at was Chiltern Fireplaces who were a small local business that had a well designed search advert but, unfortunately, a poorly designed landing page which I saw a few areas they could have improved on. In this article, instead of analysing a ...

3 Reasons To Repeat Your URL In a PPC Advert

3 Reasons To Repeat Your URL In a PPC Advert The search advert of a pay per click advertising campaign is always going to be an important aspect to a campaign. It is the first interaction the web user has with the advertiser’s campaign. On the internet, first impressions are absolutely everything so making sure your advert is as good as it can be is vital to the ...

Chiltern Fireplaces – Analyse A Real PPC Campaign

Chiltern Fireplaces – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at a website called joke.co.uk which sells Halloween costumes. What we found from this was that there was a lot of competition for search phrase ‘halloween costumes’ and that joke.co.uk’s landing page was very well designed for ...

3 Silly Mistakes To Not Make In PPC

3 Silly Mistakes To Not Make In PPC The thing about looking at articles online is that they usually go into quite a lot of detail when talking about pay per click advertising. I already have nearly 450 articles alone on PPC.org and, just think about it, PPC is only about gaining a click from a web user in search engine results and publisher websites and sending ...

[How to] Stop Your PPC Search Advert Failing

[How to] Stop Your PPC Search Advert Failing In all honestly, I tend to say the landing page is the most important aspect of a PPC campaign for the simple fact that it is the last metaphorical ‘domino’ to fall in PPC which will gain you a conversion. However, all of the elements in PPC are important. The keywords you use in your campaign affect the CPC and ...

Halloween Costumes – Analyse A Real PPC Campaign

Halloween Costumes – Analyse A Real PPC Campaign The last article that can be related to the ‘Analyse A Real PPC Campaign’ series had a look at Tesco vs Sainsbury’s who are two supermarkets using pay per click advertising to promote their online delivery service to consumers. What we found was that Tesco’s search advert was generally better than ...

Tesco vs Sainsbury’s – The PPC Groceries Battle

Tesco vs Sainsbury’s – The PPC Groceries Battle Although this article is strictly, not part of the ‘Analyse A Real PPC Campaign’ series (check out the last article in the series), it has some links to it. In this article, I will be looking at two of the biggest supermarkets in the UK: Tesco and Sainsbury’s. The way I will be looking at these two giant ...

3 Errors Advertisers Make In PPC

3 Errors Advertisers Make In PPC Pay per click advertising is one of, if not the, best way to gain contextual traffic online. It has its many many advantages over other forms of advertising. However, this does not mean it will always be a successful form of advertising. The truth to the matter is that PPC can become rather costly and inefficient if you, the ...

Pay-Per-Click for Beginners by: Brian Newmark

Pay-Per-Click for Beginners by: Brian Newmark I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I do try to help.  Here are some of my insights which lay a good foundation for understand pay-per-click. Pay-Per-Click or PPC is an online advertisement format where advertiser pays for web ...

Android Wear – Analyse A Real PPC Campaign

Android Wear – Analyse A Real PPC Campaign The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a landing page with both positives and negatives. In this article, with the late introduction of the Apple Watch to the smart watch market, I thought it is only fair to have a look at how ...

3 Ways To Rapidly Improve A PPC Campaign

3 Ways To Rapidly Improve A PPC Campaign The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways to rapidly improve a campaign. The improvement tips for a campaign selling cars may necessarily not apply to that of a campaign that wants to gain emails from web users to promote email ...

What are the Best Ad Extensions to Use?

What are the Best Ad Extensions to Use? Optimising a pay per click advertising is a must do for any campaign out there. In the chain of events that the web user goes through to gain you a conversion, the search advert will be first element of your PPC campaign they will see. Therefore, it is extremely important the advert performs well so that it lures the web user ...

Gillette – Analyse A Real PPC Campaign

Gillette – Analyse A Real PPC Campaign Last article in the ‘Analyse A Real PPC Campaign’ series looked at the fashion clothes designer Ralph Lauren, who had a well designed search advert that led traffic to their homepage with a lead capture box popping up first. What was interesting was the reasons behind Ralph Lauren bidding for their own brand name ...

Ralph Lauren – Analyse A Real PPC Campaign

Ralph Lauren – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Fitbug who had, what can be seen as, a very disappointing PPC campaign that had an advert in the wrong format and a landing page that lacks the ability to gain a high percentage of conversions from PPC traffic (for whatever their conversion ...

Two Questions Answered About PPC Advertising

Two Questions Answered About PPC Advertising I am completely amazed to say that this article I am writing right now is my 434th article I have published on PPC.org. That’s crazy, isn’t it? What I have found over the years from writing articles about pay per click advertising is that there are still many questions left unanswered about PPC. Many of these ...

Some Useful PPC Articles From August 2014

Some Useful PPC Articles From August 2014 August has a great selection of pay per click advertising articles to read and gain valuable advice and knowledge from. Last month, July, had a focus on the ad extensions that advertisers can use in PPC which, in turn, will help increase the click through rate of the search adverts. Without further ado, here are the best ...