Latest news in PPC Tips

GoPro – Analyse A Real PPC Campaign

GoPro – Analyse A Real PPC Campaign The last PPC campaign I analysed in a ‘Analyse A Real PPC Campaign’ series was from Perfect Glasses, who had a good search advert but a landing page that could have been better. With summer around the corner, it has never been a better time to look to buy an action camcorder to record all of the amazing things ...

What Will Brexit Mean for PPC Advertisers?

What Will Brexit Mean for PPC Advertisers? The political world was hit by, what can only be called, a seismic earthquake, as on early Thursday morning, Great Britain’s public decided to leave the European Union. Of course, this has been a very controversial decision which has sparked hundred of thousands of people, if not millions, arguing why they should not (or ...

Perfect Glasses – Analyse A Real PPC Campaign

Perfect Glasses – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Loaf, who had a campaign that had slightly different targeting as opposed to its competitors – where the competitors of Loaf went for being price sensitive, Loaf removed any quantitative values and went for a luxurious brand ...

Loaf – Analyse A Real PPC Campaign

Loaf – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Dell, who had a mediocre PPC campaign considering the fact there were questions raised both for the search advert and landing page. In this article, I will be looking at the furniture industry: inparticularly beds. Therefore, ...

Dell – Analyse A Real PPC Campaign

Dell – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from TopCashBack, who had, pretty much, a perfect search advert and a very good landing page too – TopCashBack had used an ad extension to provide web users more contextual links to click onto as well as increasingly the overall ...

TopCashBack – Analyse A Real PPC Campaign

TopCashBack – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cyber Power, who had what can only be described as a PPC campaign that was slightly mis-targeted: an ‘i7 laptop’ does not straight away mean the web user wants a gaming laptop. Due to this, the whole campaign will be ...

2 Mistakes Companies Make in PPC

2 Mistakes Companies Make in PPC There are now millions upon millions of people that use PPC programs such a Google AdWords to bring traffic to specific landing pages in order to gain a conversions (what the conversion is will differ between campaigns). Truth be told that for those wanting to start an advertising campaign, PPC is the way forward and is the ...

Cyber Power – Analyse A Real PPC Campaign

Cyber Power – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nivea, who had, pretty much, a campaign that ticked all the right boxes for being a great PPC campaign that is very likely to perform well for Nivea. You will find that some of the most competitive markets to bid for in PPC are ...

3 Reasons To Use Niche Keywords in PPC

3 Reasons To Use Niche Keywords in PPC Long tail or niche keywords are the terms used to describe keywords which, as the name suggests, are very specific which can usually result in them being long. For a PPC campaign, long tail and niche keywords have the distinctive possibility to considerably improve the performance of such a campaign. However, some advertisers ...

Nivea – Analyse A Real PPC Campaign

Nivea – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert and landing page for the objective they wanted to achieve – to come across as a great source of information: enough to get web users interested in signing up to Which? to get ...

Which? – Analyse A Real PPC Campaign

Which? – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Center Parcs, who had as what can only be described as a having a good search advert but a landing page which had areas to improve, such as the lead capture section of it. Summer is coming which means more sunny weather and the ...

The Pros of Cons to the Site Links PPC Ad Extension

The Pros of Cons to the Site Links PPC Ad Extension There are so many ad extensions a PPC advertiser can use to enhance their search advert I had to split the range of PPC ad extensions into a part 1 and part 2 article. With this in mind, it can be quite a daunting task to choose which ad extension is best for your PPC campaign and advert. Ad extensions are generally there to ...

Center Parcs – Analyse A Real PPC Campaign

Center Parcs – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from J. Parker’s, who ultimately had a pretty good campaign that aimed to promote their range of gardening plants they have for sale to the web user. Keeping to the same topic of summer, here is a look at a campaign that is aimed ...

How to Protect Your PPC Campaign From Click Fraud

How to Protect Your PPC Campaign From Click Fraud As a PPC advertiser, results mean everything. If, from a experimental test, you find that something is not working as efficiently as it should do in your PPC campaign, you will obviously change it. For this reason, a PPC campaign is always seen as a work-in-progress in a bid to constantly improve it for better results. However, ...

Must Have Features a PPC Landing Page Should Have

Must Have Features a PPC Landing Page Should Have When looking at all of the elements of a PPC campaign, it can be considered that the landing page is one of, if not the, most important aspect to the whole campaign. It is where the conversion takes place that will ultimately make the advertiser profit (or not). For this reason, a large chunk of the overall effort of a PPC ...

J. Parker’s – Analyse A Real PPC Campaign

J. Parker’s – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Audi, who we expected to have a well optimized search advert and landing page – they did not disappoint one bit. Using site link extensions and a large image of their cars on the landing page, they portrays an image to the web ...