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BookF1 – Analyse A Real PPC Campaign

BookF1 – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy a summer holiday from the warm colours used on the landing page. For all those that are F1 fans, you would have just watched the Hungarian Grand Prix which was an exciting ...

What Makes A Successful PPC Advert?

What Makes A Successful PPC Advert? The great thing about pay per click advertising is the level of customization an advertiser can perform to their campaign. For adverts, they can have text or image adverts in a wide range of sizes that recently have just been extended. For this reason, it is quite difficult sometimes to know what makes a successful PPC ad. What ...

Thomas Cook – Analyse A Real PPC Campaign

Thomas Cook – Analyse A Real PPC Campaign In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page that would have really made their campaign a success in gaining conversions. With the summer holidays just starting, I thought it would only be right to look ...

How to Get Your PPC Dream Job

How to Get Your PPC Dream Job It’s no secret that pay per click (PPC) advertising is a hot commodity, and that can sometimes come with a cushy salary and job stability. However, if you consider yourself a PPC pro, you also know there’s a lot of competition for the best of jobs. If you’re eyeing a position within a company and want to lean heavily on ...

What Ad Extensions Should You Use In PPC?

What Ad Extensions Should You Use In PPC? In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per click advertising in Google AdWords. However, this only informs advertisers of the type of ad extensions that there are in PPC. To really capitalise from these articles, we need to learn what ad extensions ...

The Range of Ad Extensions in PPC [Part 2]

The Range of Ad Extensions in PPC [Part 2] As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a look at four different types of ad extensions used in pay per click advertising. These were as follows: Site link extensions – The most common ad extension, these are simply extra links the web user ...

PPC Tactics to Try

PPC Tactics to Try Optimizing your pay per click (PPC) campaign can feel like a practice in sameness, which can lead to boredom which can then turn into laziness. This is one of the best marketing techniques for online markets with 80 percent of business owners choosing PPC over any other practice. You get fast results (if you’re effective) and ...

The Range of Ad Extensions in PPC [Part 1]

The Range of Ad Extensions in PPC [Part 1] The best thing Google are good at is innovation. Take anything they are to do with such as search engines, mobile phone software or maps. They are great at improving services. The same can be said for their Google AdWords PPC program which has the ability to add extensions onto PPC search adverts. This ultimately makes it ...

Four Types Of Conversions in PPC

Four Types Of Conversions in PPC In pay per click advertising, all campaigns have the objective of getting conversions from their PPC traffic. However, in PPC, there are many different types of conversions that could occur in a campaign. For this reason, here is a guide to the most used types of conversions in PPC.

Why Advertisers Need a Strategy in PPC

Why Advertisers Need a Strategy in PPC Pay per click advertising is the most used form of online advertising out there – fact. For this reason, there will, no doubt, be many many advertisers around the globe that are not fully optimising their campaigns to get the most out of them and gain the best results. Pay per click advertising, though, is a form of ...

Blurb – Analyse A Real PPC Campaign

Blurb – Analyse A Real PPC Campaign Continuing the ‘Analyse A Real PPC Campaign’ series, the last article in this series looked at search adverts for the search phrase ‘make money online’ which helped key out some tips for advertisers to use when creating and optimising their own search adverts. In this article, I chose to look at adverts ...

Some Useful PPC Articles From June 2014

Some Useful PPC Articles From June 2014 With the end of another month on PPC.org comes another round up of the best articles on here about anything to do with pay per click advertising. What you can expect from the articles in June is another wide selection of useful information to choose from: a bit like May’s best articles in a sense. Without further ado, ...

Some Useful PPC Articles From May 2014

Some Useful PPC Articles From May 2014 It’s been a while since I last done a summary of a month of PPC articles with the last being back in April. May 2014 brought a great and wide range of pay per click advertising articles so that no matter what type of PPC advertiser you are, you are sure to find an article below that will be of interest you and help you ...

Analysing Search Adverts For ‘making money online’

Analysing Search Adverts For ‘making money online’ When it comes to finding tips and tricks to improving a pay per click advertising campaign, I often discover that to find the best tips and tricks you have to look and analyse already existing PPC campaigns that are running online. This is what started the ‘Analyse A Real PPC Campaign’ which has, in the past, looked ...

Why A High CPC is Good in PPC Advertising

Why A High CPC is Good in PPC Advertising Immediately, I know exactly what you are thinking, ‘how can a high CPC in PPC be a good thing?’. With this question, I understand where you are coming from. In many PPC campaigns, one of the objectives of an advertiser is to make sure the cost per click is relatively low so that the advertiser will get more clicks ...

Shade Station – Analyse A Real PPC Campaign

Shade Station – Analyse A Real PPC Campaign Summer is coming and with the start of the very sunny and hot World Cup in Rio, Brasil, I think it is only right to have a summer themed analysis of a PPC campaign for this article. In the last article of the ‘Analyse A Real PPC Campaign’ series, I had a look at Olay who had used their homepage as their landing page ...