Latest news in PPC Tips

airconco – Analyse A Real PPC Campaign

airconco – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from wpengine, who had a good search advert and a great landing page, especially due to the fact that had the option of live chat to a human within seconds of landing onto the web page. With it being the middle of summer, something that ...

Three Common B2B Paid Search Mistakes That Newcomers Should Avoid

Three Common B2B Paid Search Mistakes That Newcomers Should Avoid B2B marketers are usually proficient in an assortment of marketing channels, both physical and online, ranging from trade shows to organic search, content marketing, email marketing, social marketing, to name a few of the more typical ones. However, paid search marketing may be unfamiliar territory for most marketers and can ...

Markets.com – Analyse A Real PPC Campaign

Markets.com – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Opun, who had a good search advert and a brilliant example of a landing page, especially after the poor landing page previous to that was from Aviva. The stock market is something that I am sure a lot of people take note of, if ...

How to Look Good on Google with SEO

How to Look Good on Google with SEO Search engine optimisation is a crucial element to every website on the internet, especially with the fact that the vast majority of websites get the vast majority of traffic from search engines such as the big ‘G’ being Google. Making sure your website and your articles you publish online have good SEO is ...

Opun – Analyse A Real PPC Campaign

Opun – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aviva, who had a great search advert that had a high ranking and used ad extensions to make it easier for the web user to see and engage with the advert. However, the campaign was let significantly down by the landing page, which ...

3 Tips to Improve Your PPC Quality Score

3 Tips to Improve Your PPC Quality Score For a lot of new advertisers to pay per click advertising, they may have got the impression that the best way to rank high is through adopting a high cost per click (CPC) for the keyword they are targeting. However, in extremely competitive markets, the CPC can continually rise through different advertisers bidding on the same ...

Aviva – Analyse A Real PPC Campaign

Aviva – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus to promote their new flagship smartphone of 2017: the OnePlus 5. What we found with this PPC campaign was that the campaign was implemented to point those looking at the OnePlus brand to their new smartphone, since the top ...

2 Language Techniques to Use in PPC

2 Language Techniques to Use in PPC Pay per click advertising is a online form of advertising all about numbers. Every little change or thing you implement into your campaign needs to be backed up by numbers, possibly through the likes of A/B testing or market research. One area that seems to get overlooked, quite a lot, is in the language you use in both your ...

OnePlus 5 – Analyse A Real PPC Campaign

OnePlus 5 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from QuoteSearch, who had a good search advert, similar to competition for the search phrase and an extremely well designed landing page. With OnePlus recently announcing their new flagship smartphone for 2017, never is it a better time ...

QuoteSearch – Analyse A Real PPC Campaign

QuoteSearch – Analyse A Real PPC Campaign One of the recent PPC campaigns I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had a good example of a title-heavy search advert with a landing page that had the objective of gaining a lead capture, so that it was possible for Expedia to show the correct ‘tailor-picked’ ...

2 Reasons Why PPC Campaigns Fail

2 Reasons Why PPC Campaigns Fail As we all know, millions and millions of advertisers around the world use PPC marketing as way to profit from traffic to increase the return on investment (ROI) of a business. PPC is used by the largest and smallest companies in a wide range of ways simply because it is flexible, no matter what budget you can push to online ...

Post Office – Analyse A Real PPC Campaign

Post Office – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had ranked number one in paid search results, potentially, due to the fact that the last advert was a Google lead capture for flights. As well as this, the landing page was well designed and clear to look at as a ...

2 Tips for Beginners in PPC

2 Tips for Beginners in PPC Online advertising is dominated by pay per click advertising simply because it is one of, if not the, most effective way to promote for a business to increase the business’ ROI (Return On Investment). Along with being a flexible solution to advertising with accurate and consistant results for both small and large ...

PPC Explained

PPC Explained PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach ...

Expedia – Analyse A Real PPC Campaign

Expedia – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Very, who had a very (no pun intended) good search advert and landing page with the intention to get people to buy the Nintendo Switch console from Very and not competitors at RRP price. However, Very offer a credit service which ...

Very – Analyse A Real PPC Campaign

Very – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Crocus, who had both a very good PPC search advert and landing page to attract web users to buying flowers and plants from their website. One of the most anticipated piece of technology for 2017 has to be the Nintendo Switch, which ...