Latest news in PPC Tips

Post Office – Analyse A Real PPC Campaign

Post Office – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had ranked number one in paid search results, potentially, due to the fact that the last advert was a Google lead capture for flights. As well as this, the landing page was well designed and clear to look at as a ...

2 Tips for Beginners in PPC

2 Tips for Beginners in PPC Online advertising is dominated by pay per click advertising simply because it is one of, if not the, most effective way to promote for a business to increase the business’ ROI (Return On Investment). Along with being a flexible solution to advertising with accurate and consistant results for both small and large ...

PPC Explained

PPC Explained PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach ...

Expedia – Analyse A Real PPC Campaign

Expedia – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Very, who had a very (no pun intended) good search advert and landing page with the intention to get people to buy the Nintendo Switch console from Very and not competitors at RRP price. However, Very offer a credit service which ...

Very – Analyse A Real PPC Campaign

Very – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Crocus, who had both a very good PPC search advert and landing page to attract web users to buying flowers and plants from their website. One of the most anticipated piece of technology for 2017 has to be the Nintendo Switch, which ...

Crocus – Analyse A Real PPC Campaign

Crocus – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Media, who had, on the whole, a well designed PPC campaign where the both the search advert and landing page had many benficial areas to gain a conversion or a click. With summer 2017 approaching, it is that time of year ...

How to Optimise a PPC Search Advert

How to Optimise a PPC Search Advert Pay per click advertising’s whole platform works predominantly around search adverts – the adverts that appear above organic search results from the likes of Google, Yahoo, Bing and more (but, mainly, Google). Learning how to optimize such adverts to produce the best performance, be it in terms of a high click ...

Virgin Media – Analyse A Real PPC Campaign

Virgin Media – Analyse A Real PPC Campaign The last PPC campaign I analysed in my ‘Analyse A Real PPC Campaign’ series was from Ski World, who had a search advert that seemed to be too specifically targeted to the keyword search phrase the campaign is targeting on search results. As well as this, the landing page appeared to have too much content on it, ...

Improve PPC Performance By Taking the AdWords Quality Score Challenge

Improve PPC Performance By Taking the AdWords Quality Score Challenge A recent Econsultance survey of marketing managers rating channel ROI satisfaction showed that as many as 44% of paid search advertisers had a poor to average return on investment. Overall paid search was rated as a top marketing channel for return on investment as it was rated over channels including social media, display, and ...

Skiworld – Analyse A Real PPC Campaign

Skiworld – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Games, who had a well designed search advert and a good landing page too. However, the terms and conditions of the offer was above the fold of the page, where it could have been placed below the fold to reduce the content ...

How to Optimise PPC Image Adverts

How to Optimise PPC Image Adverts Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the ...

Virgin Games – Analyse a Real PPC Campaign

Virgin Games – Analyse a Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Bellroy, who had an interesting search advert with a well-optimised landing page. The search advert was interestng due to the fact that it was the only advert appearing for the search phrase, as well as appearing below Google shopping ...

101 Experts Share their number one Tip for someone starting with PPC ads

101 Experts Share their number one Tip for someone starting with PPC ads You’ve likely heard good things about PPC. It’s faster than SEO. More reliable. More manageable. But as with any new bit of technology, there are things you should know before you jump all the way in. Understanding the best ways to use PPC marketing can be a complex series of experimentation and learning opportunities. ...

2 Times You Can Effectively Use PPC To Promote

2 Times You Can Effectively Use PPC To Promote If you have read the numerous articles both on PPC.org and other related websites, then you won’t need convincing that pay per click advertising is one of, if not the, most effective form of advertising online, both for publishers and advertisers. For publishers, Adsense simply enables websites to make the most amount of ...

Significance of Google AdWords Exact Match Update For Advertisers

Significance of Google AdWords Exact Match Update For Advertisers Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number ...

Bellroy – Analyse A Real PPC Campaign

Bellroy – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Formula 1, who had a very well designed search advert that made use of the fact it was the ‘official’ Formula 1 company, using trademark and copyright symbols where appropriate. However, the landing page was one of the ...