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Coral – Analyse A Real PPC Campaign

Coral – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Party Delights, who had looked to capitalise on PPC traffic with Halloween coming close by. What we found was that the search advert was different from the competition (which could work in their favour to help them stand out) and they ...

Party Delights – Analyse A Real PPC Campaign

Party Delights – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Euro Car Parts, who did not have the best of campaigns in general since both the search advert and landing page Euro Car Parts used had areas of improvement to them. In this article, with it getting ever closer to the 31st October, I thought ...

Base Your PPC Strategy On The Age Of Your Product

Base Your PPC Strategy On The Age Of Your Product In pay per click advertising, there are potentially hundreds of variables you can change that will impact the overall success of your campaign. For example, you obviously have the CPC, keyword selection, landing page, search advert and more which all have many things you can change about them. For some advertisers, they feel if ...

Euro Car Parts – Analyse A Real PPC Campaign

Euro Car Parts – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was IG’s who appeared to have a well optimised search advert – for the landing page, that was where things started to go downhill. The problem I have found with analysing the last 5-10 campaigns in the series is that the campaigns ...

High CPC vs Low CPC in PPC

High CPC vs Low CPC in PPC There are many factors that will affect how successful a pay per click advertising campaign will be. For example, there is the landing page, the advert and the keywords you select to target your campaign to reach a specific audience. Another element is the CPC or Cost Per Click you use to bid for the keywords you are targeting. ...

Some Useful PPC Articles From September 2015

Some Useful PPC Articles From September 2015 Another month has come and gone which means, for PPC.org, another round up of the best articles published about all things pay per click advertising. August mainly looked into how to optimise different types of landing pages. However, as well as this, there was an interesting article about Ezoic with it being an update to the ...

IG – Analyse A Real PPC Campaign

IG – Analyse A Real PPC Campaign The last PPC campaign to be analysed in the ‘Analyse A Real PPC Campaign’ series was by quickmovenow who appeared to have mistargeted their campaign at the wrong segment of people who were moving house (this is a prime example where negative keywords would have made a real impact to the success of this campaign). ...

3 Reasons PPC Campaigns Fail

3 Reasons PPC Campaigns Fail As helpful as it may seem to look at ways to improve a pay per click advertising campaign, it can be equally helpful understanding the reasons that cause PPC campaigns to fail too. This is because by seeing where campaigns fail will help you, the advertiser, learn from other people’s mistakes so that you do not make the ...

2 Must Dos When Using PPC Advertising

2 Must Dos When Using PPC Advertising Pay per click advertising is one of, if not the, most used form of advertising out there. For this reason, there will be millions upon millions of people trying to constantly find ways to improve their individual campaigns and optimise their adverts to gain as good a conversion rate as possible (and, in essence, profit the most ...

2 Things To Include In ANY Advert

2 Things To Include In ANY Advert When it comes to advertising, no matter if it is online or not, creating a well optimised advert can be pretty tough to do. This is because most people do not have set objectives when it comes to creating their advert and simply make it up as they go. However, this usually results in an advert with no direction and will produce ...

Microsoft Smartphones – Analyse A Real PPC Campaign

Microsoft Smartphones – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series featured Apple’s new variation of the tablet: the iPad Pro. Since this was a new product, it made sense to spread the brand awareness through PPC in the iPad Pro’s early stages of it’s life. As well as this, the vagueness ...

iPad Pro – Analyse A Real PPC Campaign

iPad Pro – Analyse A Real PPC Campaign The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series came from O2 smartphones who had generally a well optimised search advert and PPC landing page. Now, being a technology fan and always trying to keep up with the news, I am sure that the chances are that you have heard the news ...

Some Useful PPC Articles From August 2015

Some Useful PPC Articles From August 2015 Another month has gone by which means another round up of the best articles created on PPC.org that advertisers, publishers and bloggers will find the most useful reads. Last month, July, had a good selection of articles from the ‘Analyse A PPC Campaign’ series to ways to get your PPC traffic to engage more with ...

O2 Smartphones – Analyse A Real PPC Campaign

O2 Smartphones – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Peugeot for their 208 car model. What we found with their campaign was that both their search advert and landing page were good given the objectives Peugeot most likely set out for their campaign (to advertise their 208 car as fuel ...

Peugeot 208 – Analyse A Real PPC Campaign

Peugeot 208 – Analyse A Real PPC Campaign The last pay per click advertising campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Sainsbury’s who had made a ‘Back to School’ campaign with a brand name that, at first, seemed pretty alien to me and new visitors being ‘Tu’. As well as this, the landing page ...

PPC Keyword Selection Tips

PPC Keyword Selection Tips There are many important aspects to the PPC campaign that have the potential to make or break it. One of these is obviously the landing page since this is the area where the conversion either happens or does not happen: it is the last metaphorical domino to fall in a PPC campaign. Another inherently important element of a PPC ...