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2 Major Pitfalls Of PPC Management To Be Avoided

2 Major Pitfalls Of PPC Management To Be Avoided The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding it easier to promote their services and products through the online medium, without investing much in the process. Digital marketing also provides a better attribution ...

Formula 1 – Analyse A Real PPC Campaign

Formula 1 – Analyse A Real PPC Campaign The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with some areas of improvement) and an extremely effective landing page, which had many features adding to enticing the web user into a lead capture. With the Bahrain Formula  1 Grand ...

CarFinance247 – Analyse A Real PPC Campaign

CarFinance247 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of 2017: the Samsung Galaxy S8 (and S8 Edge). What we found was that, as expected, the PPC campaign was a brilliant example where the search advert had many effective elements to entice ...

When to Choose SEO over PPC and Vice Versa

When to Choose SEO over PPC and Vice Versa When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic. ...

Samsung Galaxy S8 – Analyse A Real PPC Campaign

Samsung Galaxy S8 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Waitrose Cellar, who had, on the whole, a good search advert and a good landing page, which was a click through landing page to allow the web user to find the type of wine they were interested in. It’s be an eventful week in terms ...

How to Increase the CTR of Paid Search Adverts

How to Increase the CTR of Paid Search Adverts For many PPC campaigns out there, a factor that will determine just how successful a campaign is at gaining conversions at an affordable price will be the click through rate that is achieved from the PPC search advert. The click through rate (CTR) not only provides a campaign the ability to gain lots of traffic (or not a lot of ...

Waitrose Cellar – Analyse A Real PPC Campaign

Waitrose Cellar – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Viagogo, who had a good search advert with a click through landing page designed to induce a sense of urgency, such that the tickets the web user was searching to buy would sell out soon (and hence the web user would be less ...

Viagogo – Analyse A Real PPC Campaign

Viagogo – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric vehicle: the Nissan Leaf. What we found with this PPC campaign, though, was that had a third line in the description did not seem that enticing to getting web users into the click. ...

torfx – Analyse A Real PPC Campaign

torfx – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Harveys, who had an effective PPC search advert and a landing page which brought around tips PPC advertisers could use to improve their own landing pages, to encourage web users to look at the areas of the landing page the ...

How to Build a Brand with PPC Advertising

How to Build a Brand with PPC Advertising You don’t need me to tell you the numerous reasons why pay per click advertising is one of, if not the, most used form of online advertising out there. But, you probably have Googled some time or another how to best use PPC advertising for your personal or business benefits, since PPC is so versatile it can be quite a ...

Harveys Furniture – Analyse A Real PPC Campaign

Harveys Furniture – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Zuto, who had a good search advert but had a landing page which lacked content that could have been placed on the page to entice the web user into a click, such as using the rule of three enticement. The furniture industry is an ...

Zuto – Analyse A Real PPC Campaign

Zuto – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand name for two reasons and had a landing page which did have one or two areas of improvements. The loan industry is a very popular market simply because it is extremely profitable: especially ...

Why You Should Include Niche Keywords in a PPC Campaign

Why You Should Include Niche Keywords in a PPC Campaign Commonly overlooked in pay per click advertising, niche keywords are specific long tail keywords which usually result in extremely specific targeting. For example, a typical keyword search phrase for PPC may well be something such a ‘buy a car’. A long tail niche keyword of this could be ‘buy a family ...

Vauxhall – Analyse A Real PPC Campaign

Vauxhall – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from PC World, who had some stiff competition in Google search from having sponsored shopping above their search advert. However, from gaining top spot of paid search results in PPC and having a well designed landing page, it became ...

3 Tips For Selecting Keywords In PPC

3 Tips For Selecting Keywords In PPC At its core, what makes pay per click advertising one of, if not, the most effective source of traffic is the fact it provides advertisers traffic from web users that are contextually targeted so that they are genuinely interested in the contents of the campaign, leading to better conversion rates than other forms of ...

PC World – Analyse A Real PPC Campaign

PC World – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from GoDaddy, the giant in hosting and domains. What we discovered with their PPC campaign was that there was definately some major flaws with it, most noticeably with the landing page. The design was lacking a touch of creativity and ...