Latest news in PPC News

PPC Remarketing Can Help You Succeed Under Google’s New Rules

PPC Remarketing Can Help You Succeed Under Google’s New Rules Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as a result, nearly all small businesses polled in a recent survey said PPC is an ineffective strategy for advertising. With more than 1 million ...

SurveyMonkey Reveals Astonishing Conversion Trends

SurveyMonkey Reveals Astonishing Conversion Trends Two different studies in 2013, one conducted by SurveyMonkey and another by iAcquire, found that 70 percent of all mobile searches led to action within one hour. That’s great news for online businesses that are thriving, but a wakeup call for those who aren’t on top of mobile readiness. The very first computer search engine ...

Search Advertising Poised for Big 2014 After Record 2013 Finish

Search Advertising Poised for Big 2014 After Record 2013 Finish The fourth quarter of 2013 was an impressive one for global web search advertisers, who achieved record CTRs (click-through rates) to close out the year. While global clicks fell slightly year-over-year (with the net effect that they were essentially unchanged), click-through rates soared to record highs. They improved nearly ...

SEO, Pay-Per-Click, or Social Media Marketing in 2014

SEO, Pay-Per-Click, or Social Media Marketing in 2014 For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s website adhere to Google’s rules of engagement and gain high rankings in the SERPs (search engine results pages) organically, or is it smarter to pay for ...

Brian Newmark shares the most common Pay Per Click mistake

Brian Newmark shares the most common Pay Per Click mistake Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen sense of alternative methods of achieving a goal.  Often I am brought in by small and medium sized companies to analyze their Pay Per Click campaigns.  Most have someone ...

PPC.ORG is for Sale on Flippa

PPC.ORG is for Sale on Flippa As few years ago I was able to secure the awesome domain name of PPC.org. Once I secured the domain name, I held onto it for a bit, then I teamed up John Rampton to turn the domain into a great resource for industry news and various posts relating to everything surrounding the world of pay par click marketing. Now with over ...

Google Adsense Updates Their Advert’s Font Selection

Google Adsense Updates Their Advert’s Font Selection Although this is not a publicised update that has been creating lots of conversation on the internet, I still feel that it is a huge update for Google Adsense considering the font that Adsense gives publishers the use of will effect the advert’s click through rate. Not long ago, Adsense opted to change the fonts of their ...

Some Beef With The New Enhanced Campaigns From Google

Some Beef With The New Enhanced Campaigns From Google This article, I would like to spend a little time talking about some constructive feedback concerning Google’s Enhanced Campaigns.  While most of the cool changes that we are seeing will be for the better, and are great, I just felt like being in a negative mood today. Ok really, I am not being negative, but here is some ...

Video Ads: Coming Up Big In The Facebook World???

Video Ads: Coming Up Big In The Facebook World??? Over here at PPC.org, we are obviously loving the idea of video functionality, as well as sponsored stories.  Sponsored stories, of course, are awesome because they are the engine that drives social credibility to the ad, as well as by taking ads from the sidelines, and putting them directly into the newsfeed of the users, the ...

Why PPC is Similar to Social Media

Why PPC is Similar to Social Media If you try to simplify pay per click advertising to just a sentence, you can sum it up as a way to gain traffic online. If you tried to simply social media advertising to just one sentence too, it would be exactly the same. The truth is that PPC shares alot of similarities with other forms of advertising such as the use of ...

PPC Ad Spend in the Online Dating Niche

PPC Ad Spend in the Online Dating Niche Every online marketer knows that there is a ton of money to be made in the online dating industry. After all, how hard is it to earn a $2-$4 commission just for getting someone to sign up to a free dating web site! That’s just one area of online advertising for dating networks, what about how much money they actually ...

Software and Solutions to Improve Your SEO and PPC Ad Campaigns

Software and Solutions to Improve Your SEO and PPC Ad Campaigns When it comes to finding success with your ad campaigns, it’s all about the research tools and tracking software you use. We review a decent amount of these solutions on this blog and wanted to highlight a few of the most recent reviews. From landing pages, ad tracking and SEO software solutions… you’ll find ...

How Wix.com Became a #1 Site Builder Using PPC Advertising

How Wix.com Became a #1 Site Builder Using PPC Advertising One of the best ways to learn how to do effective pay per click marketing is by keeping a close eye on how some of the most successful companies on the internet are promoting their business. When it comes to web hosting and site building, there aren’t many other niches that are quite as competitive and costly. Wix.com is ...

Top PPC Blogs You Should Be Reading

Top PPC Blogs You Should Be Reading Where do you go when you are looking for the latest trends and news in the world of pay per click marketing? Can you remember what it was like a few years back before all of the blogs started to take over? Before blogs and social networks, imagine how much work we actually got done! But with all of the wasted time comes plenty ...

Top Celebrity PPC Networth Infographic

Top Celebrity PPC Networth Infographic Everyone loves to be entertained and who does it better than the most well known celebrities and personalities in the world? In addition to keeping us entertained, their wealth and fame also keeps many online marketers on their toes, trying to get closer and closer to financial security and securing our own little place in this ...

Try AdWords Express – Get Double Matching on Your First $125

Try AdWords Express – Get Double Matching on Your First $125 This morning I was greeted by several emails from Google offering up to 2 free months of advertising on AdWords Express. So is that a good deal? What is AdWords Express exactly, how does it work with Adwords?  Try AdWords Express today, we’ll show you why. What Is AdWords Express Google touts the product as “the ...