Latest news in PPC News

PPC & Sleuthing: Are Your Skills Up to Snuff?

PPC & Sleuthing: Are Your Skills Up to Snuff? Pay-per click (PPC) professionals have to know a lot of skills and tricks, but one of the most important is simple sleuthing, although it’s not really simple at all. By definition, sleuthing is “tracking or following,” similar to what a private detective does, but a PPC manager must do this with statistical analysis. Data ...

De-Cluttering the Google PPC News

De-Cluttering the Google PPC News In April, Google caused a stir in the tech industry by announcing that it plans to reduce the search query data for pay-per-click (PPC) advertisers. Instantly, the conspiracy theories and grumbling began. Google tried to soften the blow by releasing an undetermined number of Google Glasses in “cotton”, but it wasn’t ...

Google Combats Click Fraud With Purchase of Anti Malware Startup

Google Combats Click Fraud With Purchase of Anti Malware Startup Google is without a doubt the biggest target of click fraud through its pervasive advertising platform. Many advertising networks are utilizing malware programs to automate false viewing clicks. Of course, the advertisers want sales conversions rather than pay networks that merely create a potential customer who clicks through ...

Google Officially Launches “Not Provided” to PPC Ads

Google Officially Launches “Not Provided” to PPC Ads Rumors have been swirling for a few weeks, but on April 9, 2014, Google officially announced that the search engine giant is bringing “not provided” to ads including pay per click (PPC) ads. What does this mean? Search query data will be withheld from paid clicks leading to more “secure search for clicks” on paid search ...

PPC Remarketing Can Help You Succeed Under Google’s New Rules

PPC Remarketing Can Help You Succeed Under Google’s New Rules Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as a result, nearly all small businesses polled in a recent survey said PPC is an ineffective strategy for advertising. With more than 1 million ...

SurveyMonkey Reveals Astonishing Conversion Trends

SurveyMonkey Reveals Astonishing Conversion Trends Two different studies in 2013, one conducted by SurveyMonkey and another by iAcquire, found that 70 percent of all mobile searches led to action within one hour. That’s great news for online businesses that are thriving, but a wakeup call for those who aren’t on top of mobile readiness. The very first computer search engine ...

Search Advertising Poised for Big 2014 After Record 2013 Finish

Search Advertising Poised for Big 2014 After Record 2013 Finish The fourth quarter of 2013 was an impressive one for global web search advertisers, who achieved record CTRs (click-through rates) to close out the year. While global clicks fell slightly year-over-year (with the net effect that they were essentially unchanged), click-through rates soared to record highs. They improved nearly ...

SEO, Pay-Per-Click, or Social Media Marketing in 2014

SEO, Pay-Per-Click, or Social Media Marketing in 2014 For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s website adhere to Google’s rules of engagement and gain high rankings in the SERPs (search engine results pages) organically, or is it smarter to pay for ...

Brian Newmark shares the most common Pay Per Click mistake

Brian Newmark shares the most common Pay Per Click mistake Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen sense of alternative methods of achieving a goal.  Often I am brought in by small and medium sized companies to analyze their Pay Per Click campaigns.  Most have someone ...

PPC.ORG is for Sale on Flippa

PPC.ORG is for Sale on Flippa As few years ago I was able to secure the awesome domain name of PPC.org. Once I secured the domain name, I held onto it for a bit, then I teamed up John Rampton to turn the domain into a great resource for industry news and various posts relating to everything surrounding the world of pay par click marketing. Now with over ...

Google Adsense Updates Their Advert’s Font Selection

Google Adsense Updates Their Advert’s Font Selection Although this is not a publicised update that has been creating lots of conversation on the internet, I still feel that it is a huge update for Google Adsense considering the font that Adsense gives publishers the use of will effect the advert’s click through rate. Not long ago, Adsense opted to change the fonts of their ...

Some Beef With The New Enhanced Campaigns From Google

Some Beef With The New Enhanced Campaigns From Google This article, I would like to spend a little time talking about some constructive feedback concerning Google’s Enhanced Campaigns.  While most of the cool changes that we are seeing will be for the better, and are great, I just felt like being in a negative mood today. Ok really, I am not being negative, but here is some ...

Video Ads: Coming Up Big In The Facebook World???

Video Ads: Coming Up Big In The Facebook World??? Over here at PPC.org, we are obviously loving the idea of video functionality, as well as sponsored stories.  Sponsored stories, of course, are awesome because they are the engine that drives social credibility to the ad, as well as by taking ads from the sidelines, and putting them directly into the newsfeed of the users, the ...

Why PPC is Similar to Social Media

Why PPC is Similar to Social Media If you try to simplify pay per click advertising to just a sentence, you can sum it up as a way to gain traffic online. If you tried to simply social media advertising to just one sentence too, it would be exactly the same. The truth is that PPC shares alot of similarities with other forms of advertising such as the use of ...

PPC Ad Spend in the Online Dating Niche

PPC Ad Spend in the Online Dating Niche Every online marketer knows that there is a ton of money to be made in the online dating industry. After all, how hard is it to earn a $2-$4 commission just for getting someone to sign up to a free dating web site! That’s just one area of online advertising for dating networks, what about how much money they actually ...

Software and Solutions to Improve Your SEO and PPC Ad Campaigns

Software and Solutions to Improve Your SEO and PPC Ad Campaigns When it comes to finding success with your ad campaigns, it’s all about the research tools and tracking software you use. We review a decent amount of these solutions on this blog and wanted to highlight a few of the most recent reviews. From landing pages, ad tracking and SEO software solutions… you’ll find ...