The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a well optimized landing page. The keyword search phrase ‘wordpress hosting’ is always going to be a very popular search phrase, so it was good to use quantifiable data (price) to ...
Latest news in PPC News
How Coronavirus is Impacting PPC Advertising 06 Mar 2020
How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it 02 Aug 2019
PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks out of online users who are currently looking for the sort of products or services your company is currently marketing. These types of internet visitors have the best possibility for conversion as ...
Google Expands Links Allowed in Site Link Extension 09 Jul 2019
One of the main and easiest improvements PPC advertisers can make to their PPC search advert is through including the use of ad extensions. One example of an ad extension, the site link extension, allows the web user to display more links to different areas of their website. More links on paid search results will provide more ...
Google Updates Search with Favicon and Black Ad Label 28 May 2019
Google is a company known for making incremental changes to their products in order to improve the performance of them. The great thing about them is that they have tons of research being pumped into such small changes, with the aim of improving the user experience one has when using their product/s or service/s, such the ...
A Closer Look At The Common PPC Marketing Pitfalls 20 May 2019
Pay per click marketing (also known as PPC marketing) is a key aspect of any Web related planning. When it comes to web development, the top web development companies will always prioritize PPC marketing to their clients. But do the top web development companies keep a business safe from all of the potential pitfalls? What ...
Google to Make Changes to PPC Auctioning 16 Apr 2019
A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space. When Google modifies elements to their PPC campaign, they are usually ways to improve performance, hence improve the ROI of AdWords to Google. With this, here is a look ...
Google Testing Black ‘Ad’ Sign in Paid Search Results 19 Mar 2019
Google is one to always look for ways to innovate and improve their PPC advertising platform. After all, PPC makes up the majority of Google’s profit – any way they can eek out performance will be a welcome addition. Not only do Google want to make more money from PPC, they also want to improve the user experience ...
Where is the Future of PPC Advertising? 05 Feb 2019
When you look at where PPC was 10 years ago to now, it is quite scary to see just how much the most popular advertising platform has changed (being Google AdWords and AdSense). It also begs the question where does the future of PPC lie? Has PPC advertising stagnated with its innovation or will it be able to adapt to better ...
How Brexit Might Affect The PPC Enviroment 29 Jan 2019
In terms of political news, there hasn’t been anything as big as Brexit for quite some time (and as a Brit, it’s getting a little tedious seeing it on the news everyday)! The reason it is such big news is because it is a huge change for Britain and Europe to manage and deal with: something we have never seen ...
6 Content Creation Techniques Every Blogger Should Know 11 Jan 2019
Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to get that very gist of how to grow your fame. Well, its the case with most of us starting new to this world of blogging. We write, we create, but somewhere we are lagging because of some technique that we ...
4 Reasons Web Users Click On PPC Ads 08 Jan 2019
If you can begin to understand the reason why the main reasons why web users click onto PPC adverts, you can then start to look to implement such enticements into your PPC search advert, to increase the click through rate (CTR) of it. Lucky for us, this is exactly what the research firm Clutch has done. Looking into why people ...
Do Web Users Know the Difference Between PPC and SEO Links? 30 Dec 2018
Part of the appeal of pay per click advertising comes in the form that, with a budget, you can have any link appear above organic search results, to any contextual keywords of your choosing. This results in targeted clicks and potential conversions once on the landing page. Part of the success of PPC comes down to the fact that ...
Pros and Cons to Google Adsense Auto Ads 27 Nov 2018
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked of Ezoic take full advantage of this, implementing machine learning to improve the earnings publishers receive, as well as user experience on the website. For example, somebody ...
Google Introduces New ‘Black Friday’ Search Advert 21 Nov 2018
One of the great things about Google is in its innovation. Sometimes, innovation does not always provide the desired results. Google Glass and the modular phone concept comes to mind. However, there has been a lot of innovation that has worked, with there being many examples in pay per advertising. The latest innovation from ...
Google Introduces ‘Ad Strength’ Indicator to PPC 04 Sep 2018
After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad Strength’ indicator. Here is an explanation into the new indicator and what it means for advertisers. Primarily, what the ad strength indicator does is assess how effective and ...
What to Expect When You Work With a PPC Management Firm 21 Aug 2018
Marketers and PPC management firms will agree that business people love to engage with the Pay Per Click concept, but some have been off to this venture because of financial constraints or insufficient knowledge. Although, in order to get the expected website traffic and building reputation for your business; PPC marketing ...