Latest news in PPC News

Google Potentially Introducing Image Site Link Extensions

Google Potentially Introducing Image Site Link Extensions We all know that Google are at the forefront of innovation: especially in pay per click advertising. For this reason, it should not come as a surprise to know that Google are experimenting on site link extensions, hoping that the inclusion of images for each site link extension will improve the performance of the ad extension. ...

5 PPC Marketing Blunders and Techniques to Solve Them

5 PPC Marketing Blunders and Techniques to Solve Them Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific ...

Mobile Organic Searches and PPC Advertising is Still increasing

Mobile Organic Searches and PPC Advertising is Still increasing A new report from Merkle’s Q3 Digital Marketing Report has made apparent that the the future is in the mobile industry from the statistics the report has outlined. Looking at paid search, social media channels and organic search results, Merkle’s Q3 report came to the overall conclusions (with percentages referring ...

Google Unveiling New Click-to-Message Ad Extension

Google Unveiling New Click-to-Message Ad Extension Google is at the forefront of innovation in PPC advertising with both their programs: Google AdWords and Adsense. Their latest big change came in March where they removed the right hand side adverts altogether and added an extra space on paid search results above organic results so that a maximum of four adverts could now ...

Dropping RHS Adverts in AdWords Increased CTR

Dropping RHS Adverts in AdWords Increased CTR Around the start of March 2016, Google made an innovative change to the way adverts for Google AdWords appear on their search engine results. Instead of having three adverts appear above organic results and and smaller adverts appear as a separate sidebar to the right of the search results, Google opted to remove the right hand ...

Search Adverts To Be Introduced on Apple’s App Store

Search Adverts To Be Introduced on Apple’s App Store For anyone that uses any sort of mobile device from Apple, be it an iPod Touch, iPhone or iPad, you will have, at some point, interacted with the App Store to search for and download apps to your device. Since the app store was first created, the way you could search for applications to download has pretty much been the same. ...

Google Updates Threshold For Seller Rating Extension

Google Updates Threshold For Seller Rating Extension Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which has increased the threshold of ratings for the seller rating ad extension to appear from 30 reviews to 150. All of the other factors for the seller rating ad extension to appear have ...

3 Need to Knows About Google’s Expanded Text Ads

3 Need to Knows About Google’s Expanded Text Ads Google has recently unveiled what it has deemed to be the biggest change to PPC text adverts in 15 years: expanded text adverts. In short form, Google is now increasing the maximum character limit for the title (as well as slightly increasing the length of the description) in a bid (if you’ll pardon the pun) to improve ...

What Will Brexit Mean for PPC Advertisers?

What Will Brexit Mean for PPC Advertisers? The political world was hit by, what can only be called, a seismic earthquake, as on early Thursday morning, Great Britain’s public decided to leave the European Union. Of course, this has been a very controversial decision which has sparked hundred of thousands of people, if not millions, arguing why they should not (or ...

Google Testing Green ‘Ad’ Logo in Paid Adverts

Google Testing Green ‘Ad’ Logo in Paid Adverts It is not so often that Google changes AdWords – it is actually rather rare. But, when Google do alter something in PPC advertising, you will usually find that it improves PPC some way or another. The last update to PPC saw the number of paid search adverts increase from three to four while completely removing the right ...

Google Now Banning Payday Loans in AdWords

Google Now Banning Payday Loans in AdWords Part of the success behind Google most successful program, Google AdWords, is the strict rules it implements to make sure only the best adverts are displayed for web users. For example, Google illustrated that they removed 780 million adverts alone for one reason or another last year – they did not comply with the rules ...

Google to Remove Ads from the Right Hand Side of Search Results

Google to Remove Ads from the Right Hand Side of Search Results The way ads have appeared on Google’s search results has pretty much been the same for the last ten years. You will commonly get a maximum of three adverts above organic search results, adverts below the bottom of search engine results and a sidebar of adverts to the right hand side of results. However, this is about to ...

What Can We Learn From PPC In 2015?

What Can We Learn From PPC In 2015? So another year has gone by and how quick that year has passed! It’s that time of year when million of people will start to look towards the new year with potentially new year resolutions to get themselves kick started for 2016. However, before we do that, let’s look back on pay per click advertising in 2015. What ...

2016 Trends For PPC To Grow Into

2016 Trends For PPC To Grow Into With it coming to the end of 2015, now is a time of year where most advertisers will invest heavily in Christmas campaigns, reflect on how successful a year 2015 has been for them and look forward to 2016 setting out objectives to tackle and achieve. However, to set out objectives to conquer in PPC means we need a rough ...

Bing Becomes Profitable For Microsoft

Bing Becomes Profitable For Microsoft To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has struggled to make a profit. This is not really that surprising since with new products and services, there is always going to be a cost to get things rolling which is replenished over time as the ...

Google Includes Three Search Adverts On Mobiles

Google Includes Three Search Adverts On Mobiles With the mobile industry constantly booming in usage due to smartphones, tablets and more, it has become apparent that Google, to keep up with this surge, have increased the amount of adverts that are shown on search results from two to three. Of course, this will both have pros and cons which I will go into in this article ...