Latest news in PPC News

Update: Google Mobile Favours Mobile Websites

Update: Google Mobile Favours Mobile Websites In search engine news, it has been quite an exciting time. To be honest, it is always exiting when Google changes something about their search engine. We have had updates such as Panda and Penguin. But, I think the next update is going to be the largest update that will impact the most amount of websites. What Google have ...

Best Pay Per Click Networks that You should be Aware of

Best Pay Per Click Networks that You should be Aware of Every blog owner has to come to a stage when he has to decide which Pay Per Click Network he should choose to squeeze out maximum amount profit from his blog. The obvious choice as some people like to think this way is Google Adsense. Of course, Google Adsense without an iota of doubt is the most rewarding advertising network ...

Social Media and PPC Goals for the Legal Industry

Social Media and PPC Goals for the Legal Industry In the era of perpetual connection, it’s no surprise that common industries are trying to find the right balance of advertising, social engagement, and general content distribution. The legal industry in particular is currently in a constant struggle to match their services with the people who need them. The way that online ...

Optimising PPC For ‘The Buyers’

Optimising PPC For ‘The Buyers’ After looking at both the browsers and the shoppers, it is time to now look at the last segmentation traffic which is the buyers. What we found out about the shoppers was that they are a great segmentation of traffic to target because they know what they want but they do not know what type of what they want to buy yet (washy ...

Advantages of PPC Marketing In Legal and Medical Fields

Advantages of PPC Marketing In Legal and Medical Fields There are many, many different ways to approach marketing these days. There are tried and true methods of word-of-mouth and print marketing, and then there are more creative ways that you can approach online advertising through the virtual world. What you ultimately decide will depend on your own industry and your own research, ...

Is Pay-Per-Click for You? By Brian Newmark

Is Pay-Per-Click for You? By Brian Newmark If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this type of advertising is affordable and the best way for small businesses to get their products and services to show up on Google and Bing searches. That’s true, but the real answer to ...

The Latest PPC News – Apple Search Engine and Tweets on Google…

The Latest PPC News – Apple Search Engine and Tweets on Google… It is good practice to keep up to date with the industry you are in regarding news story. For this reason, here are the latest topics of conversation within the world of pay per click advertising for February 2015. Not only are this stories interesting, they may also affect the future for PPC…

Advantages of Using PPC Campaigns Today

Advantages of Using PPC Campaigns Today Running a successful website or blog today requires more than high-quality content, products and services. In order to properly market and promote the brand you are trying to grow, utilizing PPC, or pay-per-click advertising is one route to gain the exposure necessary for success. Understanding the benefits PPC campaigns have ...

Are PPC Campaigns More Effective for Local Ads than Traditional Means?

Are PPC Campaigns More Effective for Local Ads than Traditional Means? When you establish a business, advertising should be high on your list of priorities. After all, how can you expect consumers to spend money with your company if they don’t know it exists. Before you begin dumping money into a marketing budget for radio, television and newspaper ads, would online pay-per-click campaigns ...

The PPC Battle Heats Up

The PPC Battle Heats Up For nearly 15 years, Google AdWords has been the dominating PPC advertising platform, and in 2013 Adwords breached the $50 billion advertising revenue benchmark. However, the competition has been heating up with Yahoo! and Bing leading the back of “alternative” PPC platforms and they’ve been wooing advertisers like crazy. ...

Let’s Talk About Google Contributor…

Let’s Talk About Google Contributor… Google Contributor is looking to be an interesting experiment by Google with them seemingly to continue to push the boundaries on what is deemed possible on the internet. The thing I have noticed about Google Contributor, though, is that many people are either worried or confused about why Google have created it. So, ...

Optimizing Your PPC Campaigns for 2015

Optimizing Your PPC Campaigns for 2015 As the Internet grows and develops, strategies for marketing change rapidly. What once worked before may not be working now. In order to get the most out of your pay-per-click campaigns, you need to keep your thumb on the pulse of the Internet. Trends change and if you’re not paying attention, you could be left behind ...

Google Contributor – A Way To Block PPC Ads

Google Contributor – A Way To Block PPC Ads It was an exciting and strange week for Google as they released a new experiment called Google Contributor which ultimately gives people the option to block the very adverts that has made Google so much money over the years. Doesn’t make sense, right? Well, here is an explanation of the experiment and how it works.

7 Important Factors to PPC Marketing by Brian Newmark

7 Important Factors to PPC Marketing  by Brian Newmark 7 Important Factors to PPC Marketing PPC or pay per click is a marketing method that has the highest reach online. It practically covers the entire internet, which gives power in the hands of the marketer because with a very small budget one can advertise to an insanely huge audience. On the downside, it costs money and if the ...

PPC Marketing and Its Effectiveness

PPC Marketing and Its Effectiveness PPC, or pay-per-click, marketing has been shown to help businesses not only to make sales but also achieve business goals and objectives easily and quickly while staying sustainable at the same time. viagra online no prescription According to PPC Statistics archive, there were almost 6 billion searches daily during the year ...

Key PPC Lessons from B2B Software Companies

Key PPC Lessons from B2B Software Companies Pay-per click (PPC) is a niche type of advertising that works differently depending on your niche. In the world of B2B software, your goal is generating leads and PPC can be a great tool to make that happen. However, it can also be immensely frustrating. PPC is tough enough, but when you add in a lot of competition, a demanding ...