Pay-per-click (PPC) advertising has become a staple for businesses looking to expand their online reach and drive conversions. With so many platforms to choose from, it can be overwhelming to decide which one is the best fit for your business. Two of the most popular PPC platforms are Google Ads and Bing Ads. In this blog post, ...
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Which is Better: Google PPC or Bing PPC? 19 Jun 2023
Using PPC Data for SEO: Everything You Should Know 21 Apr 2023
As a digital marketer, it’s important to have a solid understanding of how different channels interact with one another. Pay-per-click (PPC) and search engine optimization (SEO) are two complementary channels that, when used together, can drive significant results for a business. In this post, we’ll be exploring the ...
9 PPC Marketing Trends to Look Out For in 2023 12 Jan 2023
PPC (pay-per-click) marketing has become integral to any digital marketing strategy. It allows businesses to target specific audiences and track the success of their campaigns in real time. The PPC landscape has undergone significant changes in recent years, and it is expected to continue evolving in 2023 and beyond. In this ...
AI and Machine Learning: How They Can Affect PPC in 2023 and Beyond 05 Jan 2023
Artificial intelligence (AI) and machine learning (ML) have already had a significant impact on the world of pay-per-click (PPC) advertising, and this trend is expected to continue and accelerate in the coming years. In this guide, we will explore how AI and ML are being used in PPC advertising, the benefits they offer, and ...
PPC Account Structures: All You Need to Know 19 Jul 2022
Looking at the rise of machine learning and the effective match towards large-scale automation, every digital marketer is now finding themselves in between a perfect storm where they’ve got less control over their lousy results, higher costs, and campaigns. This states the obvious, which is that the goals of Google ...
All You Need to Know About Amazon PPC 17 Jan 2022
Digital marketing includes a significant amount of online advertising. Learning the fundamentals of online advertising is essential whether you work as a freelance marketer or run a firm that you wish to promote online. Google AdWords and Amazon PPC are two of the most prominent PPC ad platforms. While Google AdWords has been ...
4 PPC Trends To Monitor In 2022 27 Dec 2021
The PPC (pay per click) world is one that’s able to significantly increase your brand results, particularly if you are always following the most recent PPC improvements and trends. Any brand that would like to establish a successful digital platform should invest time and effort into monitoring PPC trends, from individual ...
Google to Start Sharing More Query Data With Advertisers 20 Sep 2021
Moving forward, Google will start to provide advertisers with more query data while they remove older search term data. Here is what advertisers need to know! In a recent announcement, Google stated that it will start to provide advertisers with more search term data. This usage arrived almost precisely a year after they ...
Microsoft Advertising Reveals September Product Releases and Updates 13 Sep 2021
Some days ago, Microsoft Ads announced its updates and product releases for September. Below are some things advertisers need to be aware of. In this most recent update and product release, we will see flexible IOs, ad disclaimers, and the Audience Network will include video advertising. Microsoft Audience Network Video ...
Benefits of PPC For Small Businesses 11 Jun 2021
It’s no news that businesses in this current age are now relying on the internet to grow their brand, reach their audience, and generate sales. One online marketing method that has proven to be effective for businesses happens to be pay per click popularly known as PPC. PPC involves advertisers paying publishers for every ...
Death of Cookies – What will Happen with Online Advertising? 01 Sep 2020
Google announced not too long ago that cookies will be forever banned from Google Chrome. For a lot of website publishers and advertisers that use PPC, this seemed like an armageddon moment in online advertising. Third-party cookies are where the data is stored for web users to make adverts contextualized and related to the ...
What is PPC & How Does It Work? 20 Aug 2020
If you are wondering what PPC is, then let me tell you that you are already familiar with it. Don’t be amazed if I say that the advertises you see when you are on the Search Engine Result Page (SERP) is something that uses the concept of Pay-Per-Click. If you have heard about PPC marketing and wish to learn about it in ...
What to do as a Publisher when Cookies Die – PPC Tips 20 May 2020
The future of advertising online, as it currently stands, looks quite bleak. Back in January 2020, Google confirmed that they are starting the process of removing cookies from the Chrome browser. Considering this is the most used browser out there, this is the start of the end for cookies as we know it. Ultimately, this is not ...
Coronavirus Update, PPC Edition: Ad Rates Dropping 17 Mar 2020
As I’m sure a lot of people around the world are currently doing, keeping up to date with the health and economical implications of the coronavirus, COVID-19, is something that is happening on a daily basis. Things are changing by the day, with different sanctions coming into play in different countries, motioning of ...
Coronavirus Causing Ad Budgets to Decrease 12 Mar 2020
Coronavirus has been quite a large disruption to businesses and everyday life worldwide. Tracking the count of COVID-19, at the time of this article, more than 125 thousand people worldwide have been infected with the virus, with over 4,500 of those cases resulting in death. In terms of the economy, it’s taking a pretty ...
Google Making Coronavirus Website and Scrapping Hangout Premium Fees 11 Mar 2020
In light of Covid-19 continuing to spread around the world, Google have been making changes to combat the virus, as well as assist with efforts for people to self-isolate and work from home. Google Contributes to Making Coronavirus Website with US Government In a tweet by Google, the tech giant is working alongside the ...