If you try to simplify pay per click advertising to just a sentence, you can sum it up as a way to gain traffic online. If you tried to simply social media advertising to just one sentence too, it would be exactly the same. The truth is that PPC shares alot of similarities with other forms of advertising such as the use of ...
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Why PPC is Similar to Social Media 16 May 2013
PPC Ad Spend in the Online Dating Niche 31 Jan 2013
Every online marketer knows that there is a ton of money to be made in the online dating industry. After all, how hard is it to earn a $2-$4 commission just for getting someone to sign up to a free dating web site! That’s just one area of online advertising for dating networks, what about how much money they actually ...
Software and Solutions to Improve Your SEO and PPC Ad Campaigns 15 Jan 2013
When it comes to finding success with your ad campaigns, it’s all about the research tools and tracking software you use. We review a decent amount of these solutions on this blog and wanted to highlight a few of the most recent reviews. From landing pages, ad tracking and SEO software solutions… you’ll find ...
How Wix.com Became a #1 Site Builder Using PPC Advertising 14 Jan 2013
One of the best ways to learn how to do effective pay per click marketing is by keeping a close eye on how some of the most successful companies on the internet are promoting their business. When it comes to web hosting and site building, there aren’t many other niches that are quite as competitive and costly. Wix.com is ...
Top PPC Blogs You Should Be Reading 27 Dec 2012
Where do you go when you are looking for the latest trends and news in the world of pay per click marketing? Can you remember what it was like a few years back before all of the blogs started to take over? Before blogs and social networks, imagine how much work we actually got done! But with all of the wasted time comes plenty ...
Top Celebrity PPC Networth Infographic 10 Dec 2012
Everyone loves to be entertained and who does it better than the most well known celebrities and personalities in the world? In addition to keeping us entertained, their wealth and fame also keeps many online marketers on their toes, trying to get closer and closer to financial security and securing our own little place in this ...
Try AdWords Express – Get Double Matching on Your First $125 21 Nov 2012
This morning I was greeted by several emails from Google offering up to 2 free months of advertising on AdWords Express. So is that a good deal? What is AdWords Express exactly, how does it work with Adwords? Try AdWords Express today, we’ll show you why. What Is AdWords Express Google touts the product as “the ...
How Pay Per Click Can Help Your Business Grow 12 Nov 2012
There are many ways in which a business can market itself to better promote its products or services and Pay Per Click Advertising is one of them but before we go ahead and look at How Pay Per Click Can Help Your Business, we shall first look at what it means so as to better understand it. What is Pay Per Click advertising? Pay ...
Is Facebook’s Sponsored Results a Failure Already? 19 Sep 2012
Back in July, Facebook started testing Sponsored Results, a new format designed to allow businesses to buy ad spots that are displayed in its internal search results — think Google AdWords. The format went live in late August. Initially there were rumblings regarding whether the social giant was biting off more than it can ...
A Few Little Problems PPC Has 11 Sep 2012
Although there are millions of people that use PPC worldwide, it is still not a perfect solution to online advertisement. The reality is that there is no advertising form out there that is utterly perfect. Everything has its strengths and weaknesses: PPC just has a lot more strengths than weaknesses. For this reason, it can be ...
Will Competitors Use PPC Ads to Attack GoDaddy After Anonymous Attack? 10 Sep 2012
After the news broke on GoDaddy being attacked and basically shutting down millions of web sites and domains, what will the future hold for GoDaddy and their advertising and from their competitors? With web hosting advertising costs in the world of ppc marketing always on a steady rise, will we see the big name competitors of ...
Companies Are Willing To Spend More, But is the Spending Going To Shift? 28 Aug 2012
It is a bit obvious that companies will be spending more PPC money here in the near future, as our industry grows more and more important. The biggest thing that comes up when we have this discussion is if we are going to see a change in where exactly the money will be going. The cost per clicks are increasing, and if ...
PPC stuff that you forget. All the time. 14 Aug 2012
Ok, so I write an article all the time with randoms tips and do’s and don’ts in your work. I typically do my best to bring all of the tips to you that we forget about all the time, and not the ones that we hear about all over the place. Don’t ditch your Lag Conversion Attribution Model. So maybe it takes ...
Want A Job in the PPC World, Here’s Where To Move! (Infographic) 08 Jul 2012
Pay Per Click jobs are the craze now days. Below is a sweet infographic about PPC Jobs Salary Guide. This is an infographic that was produced by Onward Search
A Newbie’s Guide to Keyword Research 05 Jul 2012
If you would like to master about keyword research and how it is important to your online business, then you will need to go through this post. Particularly we will be talking about the significance of low competition and long tail keywords and the best way to easily discover them. After looking at this post, you should be ...
Reviewing Wordstream.com to Manage Multiple Accounts 03 Jul 2012
I’ve been working with wordstream for about a month now as a trial to help improve my ppc management workflow for some smaller clients selling toronto photocopiers. To give a quick back story, my agency, Maple North has roughly 30 active PPC accounts and we were looking for some level of automation to help with negative ...
