Latest news in PPC News

PPC Marketing and Its Effectiveness

PPC Marketing and Its Effectiveness PPC, or pay-per-click, marketing has been shown to help businesses not only to make sales but also achieve business goals and objectives easily and quickly while staying sustainable at the same time. According to PPC Statistics archive, there were almost 6 billion searches daily during the year 2013. This means that with PPC ...

Key PPC Lessons from B2B Software Companies

Key PPC Lessons from B2B Software Companies Pay-per click (PPC) is a niche type of advertising that works differently depending on your niche. In the world of B2B software, your goal is generating leads and PPC can be a great tool to make that happen. However, it can also be immensely frustrating. PPC is tough enough, but when you add in a lot of competition, a demanding ...

Why PPC and SEO Need to Work Together

Why PPC and SEO Need to Work Together The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together to form an alliance. There’s always been controversy over the best way to manage a search engine, whether you call is bidding vs. optimizing, paying vs. earning or the latest, PPC. Vs. SEO. Once you get ...

Pay-per-Click, a Mixed Blessing

Pay-per-Click, a Mixed Blessing Pay-per-click, for those who are unfamiliar with the phrase, refers to an Internet advertising method in which advertisers pay a website owner a certain amount when their advertisement is selected (clicked). There are advantages to this type of advertising in that the advertiser does not pay for a general shot-gun approach in ...

Why PPC May NOT Be For You by Brian Newmark

Why PPC May NOT Be For You   by Brian Newmark Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like:  Brian Newmark, should I utilize PPC to help grow my business?  My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...

Pay-Per-Click Advertising Increases the Reputation of Doctors

Pay-Per-Click Advertising Increases the Reputation of Doctors Doctors’ offices and medical clinics operate in the same way that other businesses do. While some small-town doctors get new patients every year because they face little to no competition, doctors working in larger cities need to find a way to appeal to patients and make them come in for an appointment. Large billboards, ...

Are You Maximizing Your Marketing Efforts with PPC?

Are You Maximizing Your Marketing Efforts with PPC? You’ve heard the term, PPC, over and over, but what exactly does it mean? Pay-per-click (PPC) is an advertising model that is popular on the Internet and used to push traffic to a particular website. Advertisers pay the publisher, usually the website owner, whenever an ad is clicked. You might also think of pay-per-click ...

Evolutionary Changes in Pay Per Click

Evolutionary Changes in Pay Per Click Those in the business of online marketing need to constantly keep pace with the multiple channels available to them. Each of these channels is constantly evolving. However, perhaps none of them match the dynamic pace of pay-per-click or PPC. Here are some trends that are keeping online marketers on their toes. Social Media ...

Best Pay Per Click Advertising Options Other Than Google Or Bing

Best Pay Per Click Advertising Options Other Than Google Or Bing When used properly, pay per click advertising can prove to be one of the most impactful ways for driving traffic and converting sales. The overall campaign also includes effective testing and targeting, creating the most appealing offers and writing the most compelling ads and managing the bid along with the process of budget. ...

The Benefits of Pay-Per-Click Advertising

The Benefits of Pay-Per-Click Advertising Pay-per-click (PPC) is a marketing model that displays advertisements on websites and pays the owner of the site whenever an ad gets clicked on. PPC advertisements can provide information and measure interest in products and services, as well as direct traffic to designated sites. Advertisers select specific keywords that are ...

Developing PPC Mobile Strategies in 2014

Developing PPC Mobile Strategies in 2014 We’re seeing more changes to pay-per-click (PPC) advertising in 2014, include new optimization features designed to reach larger mobile audiences. When PPC marketing companies first introduced on-demand advertising, the concept of paying only for each attributed click was an immediate seller. Changin’ times Recent additions ...

PPC & Sleuthing: Are Your Skills Up to Snuff?

PPC & Sleuthing: Are Your Skills Up to Snuff? Pay-per click (PPC) professionals have to know a lot of skills and tricks, but one of the most important is simple sleuthing, although it’s not really simple at all. By definition, sleuthing is “tracking or following,” similar to what a private detective does, but a PPC manager must do this with statistical analysis. Data ...

De-Cluttering the Google PPC News

De-Cluttering the Google PPC News In April, Google caused a stir in the tech industry by announcing that it plans to reduce the search query data for pay-per-click (PPC) advertisers. Instantly, the conspiracy theories and grumbling began. Google tried to soften the blow by releasing an undetermined number of Google Glasses in “cotton”, but it wasn’t ...

Google Combats Click Fraud With Purchase of Anti Malware Startup

Google Combats Click Fraud With Purchase of Anti Malware Startup Google is without a doubt the biggest target of click fraud through its pervasive advertising platform. Many advertising networks are utilizing malware programs to automate false viewing clicks. Of course, the advertisers want sales conversions rather than pay networks that merely create a potential customer who clicks through ...

Google Officially Launches “Not Provided” to PPC Ads

Google Officially Launches “Not Provided” to PPC Ads Rumors have been swirling for a few weeks, but on April 9, 2014, Google officially announced that the search engine giant is bringing “not provided” to ads including pay per click (PPC) ads. What does this mean? Search query data will be withheld from paid clicks leading to more “secure search for clicks” on paid search ...

PPC Remarketing Can Help You Succeed Under Google’s New Rules

PPC Remarketing Can Help You Succeed Under Google’s New Rules Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as a result, nearly all small businesses polled in a recent survey said PPC is an ineffective strategy for advertising. With more than 1 million ...