Latest news in PPC News

Evolutionary Changes in Pay Per Click

Evolutionary Changes in Pay Per Click Those in the business of online marketing need to constantly keep pace with the multiple channels available to them. Each of these channels is constantly evolving. However, perhaps none of them match the dynamic pace of pay-per-click or PPC. Here are some trends that are keeping online marketers on their toes. Social Media ...

Best Pay Per Click Advertising Options Other Than Google Or Bing

Best Pay Per Click Advertising Options Other Than Google Or Bing When used properly, pay per click advertising can prove to be one of the most impactful ways for driving traffic and converting sales. The overall campaign also includes effective testing and targeting, creating the most appealing offers and writing the most compelling ads and managing the bid along with the process of budget. ...

The Benefits of Pay-Per-Click Advertising

The Benefits of Pay-Per-Click Advertising Pay-per-click (PPC) is a marketing model that displays advertisements on websites and pays the owner of the site whenever an ad gets clicked on. PPC advertisements can provide information and measure interest in products and services, as well as direct traffic to designated sites. Advertisers select specific keywords that are ...

Developing PPC Mobile Strategies in 2014

Developing PPC Mobile Strategies in 2014 We’re seeing more changes to pay-per-click (PPC) advertising in 2014, include new optimization features designed to reach larger mobile audiences. When PPC marketing companies first introduced on-demand advertising, the concept of paying only for each attributed click was an immediate seller. Changin’ times Recent additions ...

PPC & Sleuthing: Are Your Skills Up to Snuff?

PPC & Sleuthing: Are Your Skills Up to Snuff? Pay-per click (PPC) professionals have to know a lot of skills and tricks, but one of the most important is simple sleuthing, although it’s not really simple at all. By definition, sleuthing is “tracking or following,” similar to what a private detective does, but a PPC manager must do this with statistical analysis. Data ...

De-Cluttering the Google PPC News

De-Cluttering the Google PPC News In April, Google caused a stir in the tech industry by announcing that it plans to reduce the search query data for pay-per-click (PPC) advertisers. Instantly, the conspiracy theories and grumbling began. Google tried to soften the blow by releasing an undetermined number of Google Glasses in “cotton”, but it wasn’t ...

Google Combats Click Fraud With Purchase of Anti Malware Startup

Google Combats Click Fraud With Purchase of Anti Malware Startup Google is without a doubt the biggest target of click fraud through its pervasive advertising platform. Many advertising networks are utilizing malware programs to automate false viewing clicks. Of course, the advertisers want sales conversions rather than pay networks that merely create a potential customer who clicks through ...

Google Officially Launches “Not Provided” to PPC Ads

Google Officially Launches “Not Provided” to PPC Ads Rumors have been swirling for a few weeks, but on April 9, 2014, Google officially announced that the search engine giant is bringing “not provided” to ads including pay per click (PPC) ads. What does this mean? Search query data will be withheld from paid clicks leading to more “secure search for clicks” on paid search ...

PPC Remarketing Can Help You Succeed Under Google’s New Rules

PPC Remarketing Can Help You Succeed Under Google’s New Rules Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as a result, nearly all small businesses polled in a recent survey said PPC is an ineffective strategy for advertising. With more than 1 million ...

SurveyMonkey Reveals Astonishing Conversion Trends

SurveyMonkey Reveals Astonishing Conversion Trends Two different studies in 2013, one conducted by SurveyMonkey and another by iAcquire, found that 70 percent of all mobile searches led to action within one hour. That’s great news for online businesses that are thriving, but a wakeup call for those who aren’t on top of mobile readiness. The very first computer search engine ...

Search Advertising Poised for Big 2014 After Record 2013 Finish

Search Advertising Poised for Big 2014 After Record 2013 Finish The fourth quarter of 2013 was an impressive one for global web search advertisers, who achieved record CTRs (click-through rates) to close out the year. While global clicks fell slightly year-over-year (with the net effect that they were essentially unchanged), click-through rates soared to record highs. They improved nearly ...

SEO, Pay-Per-Click, or Social Media Marketing in 2014

SEO, Pay-Per-Click, or Social Media Marketing in 2014 For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s website adhere to Google’s rules of engagement and gain high rankings in the SERPs (search engine results pages) organically, or is it smarter to pay for ...

Brian Newmark shares the most common Pay Per Click mistake

Brian Newmark shares the most common Pay Per Click mistake Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen sense of alternative methods of achieving a goal.  Often I am brought in by small and medium sized companies to analyze their Pay Per Click campaigns.  Most have someone ...

PPC.ORG is for Sale on Flippa

PPC.ORG is for Sale on Flippa As few years ago I was able to secure the awesome domain name of PPC.org. Once I secured the domain name, I held onto it for a bit, then I teamed up John Rampton to turn the domain into a great resource for industry news and various posts relating to everything surrounding the world of pay par click marketing. Now with over ...

Google Adsense Updates Their Advert’s Font Selection

Google Adsense Updates Their Advert’s Font Selection Although this is not a publicised update that has been creating lots of conversation on the internet, I still feel that it is a huge update for Google Adsense considering the font that Adsense gives publishers the use of will effect the advert’s click through rate. Not long ago, Adsense opted to change the fonts of their ...

Some Beef With The New Enhanced Campaigns From Google

Some Beef With The New Enhanced Campaigns From Google This article, I would like to spend a little time talking about some constructive feedback concerning Google’s Enhanced Campaigns.  While most of the cool changes that we are seeing will be for the better, and are great, I just felt like being in a negative mood today. Ok really, I am not being negative, but here is some ...