Latest news in PPC News

Google to Remove Ads from the Right Hand Side of Search Results

Google to Remove Ads from the Right Hand Side of Search Results The way ads have appeared on Google’s search results has pretty much been the same for the last ten years. You will commonly get a maximum of three adverts above organic search results, adverts below the bottom of search engine results and a sidebar of adverts to the right hand side of results. However, this is about to ...

What Can We Learn From PPC In 2015?

What Can We Learn From PPC In 2015? So another year has gone by and how quick that year has passed! It’s that time of year when million of people will start to look towards the new year with potentially new year resolutions to get themselves kick started for 2016. However, before we do that, let’s look back on pay per click advertising in 2015. What ...

2016 Trends For PPC To Grow Into

2016 Trends For PPC To Grow Into With it coming to the end of 2015, now is a time of year where most advertisers will invest heavily in Christmas campaigns, reflect on how successful a year 2015 has been for them and look forward to 2016 setting out objectives to tackle and achieve. However, to set out objectives to conquer in PPC means we need a rough ...

Bing Becomes Profitable For Microsoft

Bing Becomes Profitable For Microsoft To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has struggled to make a profit. This is not really that surprising since with new products and services, there is always going to be a cost to get things rolling which is replenished over time as the ...

Google Includes Three Search Adverts On Mobiles

Google Includes Three Search Adverts On Mobiles With the mobile industry constantly booming in usage due to smartphones, tablets and more, it has become apparent that Google, to keep up with this surge, have increased the amount of adverts that are shown on search results from two to three. Of course, this will both have pros and cons which I will go into in this article ...

Wrike Online Project Management Software for Online Marketers

Wrike Online Project Management Software for Online Marketers Online marketing success depends on your ability to connect with other members of your marketing team, especially when it comes to paid advertising and PPC campaigns. Although there are many different ways to collaborate with your team members, from email messages, online chats, and in-person meetings, none of these options ...

Update: Google Mobile Favours Mobile Websites

Update: Google Mobile Favours Mobile Websites In search engine news, it has been quite an exciting time. To be honest, it is always exiting when Google changes something about their search engine. We have had updates such as Panda and Penguin. But, I think the next update is going to be the largest update that will impact the most amount of websites. What Google have ...

Best Pay Per Click Networks that You should be Aware of

Best Pay Per Click Networks that You should be Aware of Every blog owner has to come to a stage when he has to decide which Pay Per Click Network he should choose to squeeze out maximum amount profit from his blog. The obvious choice as some people like to think this way is Google Adsense. Of course, Google Adsense without an iota of doubt is the most rewarding advertising network ...

Social Media and PPC Goals for the Legal Industry

Social Media and PPC Goals for the Legal Industry In the era of perpetual connection, it’s no surprise that common industries are trying to find the right balance of advertising, social engagement, and general content distribution. The legal industry in particular is currently in a constant struggle to match their services with the people who need them. The way that online ...

Optimising PPC For ‘The Buyers’

Optimising PPC For ‘The Buyers’ After looking at both the browsers and the shoppers, it is time to now look at the last segmentation traffic which is the buyers. What we found out about the shoppers was that they are a great segmentation of traffic to target because they know what they want but they do not know what type of what they want to buy yet (washy ...

Advantages of PPC Marketing In Legal and Medical Fields

Advantages of PPC Marketing In Legal and Medical Fields There are many, many different ways to approach marketing these days. There are tried and true methods of word-of-mouth and print marketing, and then there are more creative ways that you can approach online advertising through the virtual world. What you ultimately decide will depend on your own industry and your own research, ...

Is Pay-Per-Click for You? By Brian Newmark

Is Pay-Per-Click for You? By Brian Newmark If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this type of advertising is affordable and the best way for small businesses to get their products and services to show up on Google and Bing searches. That’s true, but the real answer to ...

The Latest PPC News – Apple Search Engine and Tweets on Google…

The Latest PPC News – Apple Search Engine and Tweets on Google… It is good practice to keep up to date with the industry you are in regarding news story. For this reason, here are the latest topics of conversation within the world of pay per click advertising for February 2015. Not only are this stories interesting, they may also affect the future for PPC…

Advantages of Using PPC Campaigns Today

Advantages of Using PPC Campaigns Today Running a successful website or blog today requires more than high-quality content, products and services. In order to properly market and promote the brand you are trying to grow, utilizing PPC, or pay-per-click advertising is one route to gain the exposure necessary for success. Understanding the benefits PPC campaigns have ...

Are PPC Campaigns More Effective for Local Ads than Traditional Means?

Are PPC Campaigns More Effective for Local Ads than Traditional Means? When you establish a business, advertising should be high on your list of priorities. After all, how can you expect consumers to spend money with your company if they don’t know it exists. Before you begin dumping money into a marketing budget for radio, television and newspaper ads, would online pay-per-click campaigns ...

The PPC Battle Heats Up

The PPC Battle Heats Up For nearly 15 years, Google AdWords has been the dominating PPC advertising platform, and in 2013 Adwords breached the $50 billion advertising revenue benchmark. However, the competition has been heating up with Yahoo! and Bing leading the back of “alternative” PPC platforms and they’ve been wooing advertisers like crazy. ...