Latest news in Mobile PPC

Common Mistakes to Avoid in PPC Marketing

Common Mistakes to Avoid in PPC Marketing Pay-per-click advertising is a strategy of Internet marketing that’s supposed to help you company get recognized more readily by potential customers and search functions. Critics have called PPC-based marketing outdated. Social marketing might have become the preferred tactic for free advertising recently, but PPC can be just ...

Use These Tactics To Create a Successful PPC Campaign in 2014

Use These Tactics To Create a Successful PPC Campaign in 2014 When you market products online using PPC, you need to tweak and optimize your campaigns on a consistent basis. It’s essential that you use recent data when shaping your PPC campaigns. When you use PPC in your promotional efforts, you’re competing for clicks against other businesses in real time. So if you let your campaign ...

Understanding Mobile Usage Behaviors to Improve Your PPC Strategies

Understanding Mobile Usage Behaviors to Improve Your PPC Strategies Business owners often get so caught up in product offerings, new service features, and new advertising opportunities that they neglect the strategies that bring potential new customers to them. A major part of digital marketing is understanding consumer psychology and being able to predict how people will use technology to find ...

Why You Should Start Focusing On Mobile PPC

Why You Should Start Focusing On Mobile PPC It is a known fact that pay per click advertising is most used by advertisers for search and display adverts on computers and similar devices such as laptops. The reason behind this is because these devices are the origin of PPC. When PPC was first officially created by Google back in 2000, adverts were only shown on desktop ...

Google Updates PPC Adverts For Mobile Devices

Google Updates PPC Adverts For Mobile Devices It goes without saying that Google should be updating their pay per click programs to accommodate the ever increasing progression in technology. For example, tablets are only four to five years old but have taken the internet by a storm. Well, I’m glad to say that Google are constantly updating both AdWords and Adsense to ...

How RemarkaMobile is Profiting from Mobile and Affiliate Marketing

How RemarkaMobile is Profiting from Mobile and Affiliate Marketing While the majority of posts on this blog are focused on how to use pay per click marketing to grow your business and improve ad campaigns, we can’t forget that mobile marketing is quickly becoming a large factor in the way we advertise to our audiences. The truth is mobile is growing faster than we can keep up with, which ...

Using Mobile Marketing to Connect with Customers

Using Mobile Marketing to Connect with Customers I remember many years back everyone kept saying “mobile is the future“… and of course, we are now in the mobile age. It’s not so much of a question of who has mobile phones and devices, but more like who doesn’t? Even kids below the age of ten have their tablets and mobile devices now. It ...

Mobile PPC Tips For You Mobile Guys and Gals…

Mobile PPC Tips For You Mobile Guys and Gals… With the onset of smartphones and high speed internet, mobile marketing is the new buzz in the internet marketing arena. Mobile PPC marketing is a relatively new marketing method which is expected to provide higher search revenue in the coming years. If you are interested in harnessing better search revenue through mobile PPC ...

Importance of Mobile PPC Ads (Case Study)

Importance of Mobile PPC Ads (Case Study) What is all this hype about mobile PPC ads?  Well, if you haven’t heard 1 in every 7 people on the planet has a mobile phone that has internet on it.  In the US alone nearly 65% of adults above 18 have a cellular device with internet enabled on it.  That’s a whole lot of iPhone’s running around the world.  ...

How To Setup A Google AdWords Remarketing Campaign

How To Setup A Google AdWords Remarketing Campaign A customer may go to your site just to look around but not to purchase. Instead of leaving a return visit to chance, bring that customer back to your site with a Google Remarketing Campaign. Remarketing is when someone comes to your site, your ads follow them around the internet.  By showing your ads to customers who have ...

Mobile PPC Targeting for Local Businesses

Mobile PPC Targeting for Local Businesses So today I’m going to show you about one client that I have been working on a bit over the past year.  The client is a local windshield repair company that’s ranking very well in the mobile arena.  In this post I will break down the mobile PPC targeting for local businesses by showing you how I have setup and ...

Zuckerberg Talks Mobile Strategy Is HUGE – Liveblogging

Zuckerberg Talks Mobile Strategy Is HUGE – Liveblogging Mark Zuckerberg is live today at TCDisrupt.  We are live-blogging during the conference.  Zuckerberg Talks all about Mobile Strategy.  We are here live-blogging during the whole conference.  This is his first interview since taking Facebook public. Went public, lost half value – if you could have done anything ...

How To Grow Your Small Business Using Mobile Media Marketing?

How To Grow Your Small Business Using Mobile Media Marketing? How To Grow Your Small Business Using Mobile Media Marketing? Despite the fact that it is a comparatively new form of advertising, professionals agree with the fact that mobile media marketing is the advertising and marketing of the future. In this challenging economy, if you desire to enhance your business’ possibilities ...

How to Use Mobile PPC to Grow Your Business

How to Use Mobile PPC to Grow Your Business I was reading recently that Google saw an estimate of around $2.5 billion in mobile ad revenues last year, and that it is likely to see more than double that amount, at $5.8 billion in revenue this year. By reading that, I was surprised at how much PPC advertisers are losing just by not having a mobile marketing plan, and I was ...

Easily Create Mobile Apps for Your Web Site, Blog and Brand

Easily Create Mobile Apps for Your Web Site, Blog and Brand With more people using their mobile devices to browse the internet and find what they are looking for, it’s now more important than ever for you to have a mobile application for your web site, blog and even your brand. It seems like everyone has an Android or iPhone in their pocket, yet more and more people are getting ...

The Significance of CTR (Click Through Rates) In SEO

The Significance of CTR (Click Through Rates) In SEO Advertising by means of a PPC advertising campaign is important for an online marketer to achieve good results for their internet business. This approach will produce clicks and is the vital means of acquiring targeted traffic to your site, thus the possibility to have sales and ultimate profits. This PPC advertising campaign ...