Latest news in Landing Page Optimization

2 Ways To Improve a Product/Service Page

2 Ways To Improve a Product/Service Page Already I have looked into how to improve a click through and lead capture PPC landing page. By reading these articles, it will become apparent that the best ways to improve these types of landing pages is by knowing exactly what the objective of the landing page is. If you have not got a clear goal for your landing page, it ...

Just Eat – Analyse A Real PPC Campaign

Just Eat – Analyse A Real PPC Campaign The last article I analysed in the ‘Analyse A Real PPC Campaign’ series was Benadryl, who had, generally, a well optimised and laid out campaign that, from analysing it, would have achieved a healthy conversion rate. In this article, I thought to look into the food industry to see what PPC campaigns appeared for ...

2 Ways To Improve A Click Through Landing Page

2 Ways To Improve A Click Through Landing Page A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click through landing page is not the actual landing page. I like to think of it as the ‘middle man’ to the actual landing page: where the conversion happens. For this reason, the ...

2 Ways To Improve a Lead Capture Landing Page

2 Ways To Improve a Lead Capture Landing Page As I have said time and time again, the landing page is one of, if not the, most important aspect of a pay per click advertising campaign. This is because it is the element of the PPC campaign where the conversion actually takes place. Before the landing page, all the steps are only in preparation for the conversion. For this ...

3 Elements To Include On A Landing Page

3 Elements To Include On A Landing Page Creating the ‘perfect’ landing page is an impossible task. The reason I say this is because there is always areas any landing page can improve. Hopefully, by reading articles such as the Different Types Of Landing Pages, you will hopefully have gained a good idea of the type of landing page you will want to use ...

A Comprehensive Guide to A/B Split Testing

A Comprehensive Guide to A/B Split Testing Whether it’s for landing pages or measuring the success of your ad copy in pay per click marketing, A/B split testing is crucial to the longterm success of your ad campaigns. A simple switch of a word or color and your campaign conversions can quickly take a turn for the worse or better. When it comes to split ...

3 Must Use PPC Landing Page Tips

3 Must Use PPC Landing Page Tips As I say time and time again, the landing page is one of, if not the, most important aspect of a PPC campaign. For this reason, it is vital to the performance of the campaign to get the landing page right. Of course, every landing page is going to be different so below are some universal tips any PPC advertiser can use to ...

Advanced Landing Page Optimization Guide

Advanced Landing Page Optimization Guide Landing page optimization is one of the most important, yet overlooked, aspects of running a successful affiliate marketing ad campaign. We already know that a landing page is the best way to increase conversions for both targeting and cold traffic, what many new affiliates don’t realize is the on-page optimization that ...

6 Ways To Reduce Your PPC Landing Page’s Bounce Rate

6 Ways To Reduce Your PPC Landing Page’s Bounce Rate The bounce rate in pay per click advertising is the advertiser’s worst nightmare. In simple terms, it is the percentage of web users that enter onto the landing page and exit straight off it again (think of it as the web user ‘bouncing’ away from your website after landing on it). For bloggers, a high bounce ...

3 Click Tracking Methods to Better Understand Site Visitors

3 Click Tracking Methods to Better Understand Site Visitors Whether you are focusing your site promotion efforts on search, pay per click or even social media… the most important thing you can do for your business is to better understand WHY and HOW people are using your site. Many of us probably already have lead generation and mailing list forms on our sites to measure your ...

Increase Conversion Rate Of Click Through Landing Pages

Increase Conversion Rate Of Click Through Landing Pages I will say time and time again that I believe the landing page is one of, if not the, most important aspect of a pay per click advertising campaign for the simple reason because it is the part of the campaign which actually delivers you the results. If you had to pick out something to still get the conversion from any part of a ...

Examples of Good and Bad Landing Pages

Examples of Good and Bad Landing Pages The ‘Analyse A Real PPC Campaign‘ has been a great success in the sense that is enables advertisers of PPC to see how real life campaigns are run, illustrating the good and bad points associated with them through analysing them. This makes it clear that analysing real life campaigns not only will help you gain ...

Does Your Landing Page’s Page Rank Matter?

Does Your Landing Page’s Page Rank Matter? Landing page optimisation for pay per click advertising campaigns are a big talking point on the internet in general. The reasons for this are because the landing page is a huge element of the whole PPC campaign and there are many many ways you can optimise a landing page. One topic that never really pops up with landing page ...

Why PPC May NOT Be For You by Brian Newmark

Why PPC May NOT Be For You   by Brian Newmark Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like:  Brian Newmark, should I utilize PPC to help grow my business?  My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...

What a Landing Page Should Include

What a Landing Page Should Include I consider the landing page to be one of the most important aspects to a pay per click advertising campaign since it is the part of the campaign which is where the conversion takes place. I often look at the landing page as the last ‘domino’ to fall in a campaign (with the falling of dominoes resulting in a ...

An Explanation of Landing Pages in PPC

An Explanation of Landing Pages in PPC Last in the ‘A Complete Explanation Of PPC’ series looked at the keywords advertisers choose in their campaign so that only the most relevant traffic enters onto the landing page of that PPC campaign – not only can advertisers choose keywords and phrases that are relevant to the campaign’s contents, ...