PPC - Pay Per Click Management

There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial landing page has the notorious stereotype surrounding it that it is associated with spam and ‘too good to be true’ campaigns. For this reason, many advertisers stay well ...

Let’s be honest. When it comes to creating and running a pay per click advertising campaign, the majority of advertisers will focus their efforts on the ‘campaign’ side to it. This generally means people forget about the critical part after the campaign which is where the conversion takes place: the landing ...

As the new year starts coming around, it’s natural for companies to think about goals and ways to improve upon the business they were able complete the year before. While this is important for all businesses, reevaluating your current strategies is especially important for businesses that live or die on the Internet, and with ...

There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the type of traffic that enters onto the landing page, font style chosen on the landing page, the type of landing page and more will all have some role in deciding what the conversion rate will ...

Every so often on PPC.org, I will create a range of articles that can be considered a ‘mini-series’ looking into a specific area of pay per click advertising. One of the mini-series I have been doing has been based on the numerous types of landing pages an advertiser of PPC can choose to use as their landing page ...

So already I have looked into two ways to improve a PPC homepage, product/service page, click through page and a microsite. The last type of landing page advertisers can choose to use is the infomercial page, which, in essence, is a web version of a TV advert. For this reason, the ways to improve and optimise an infomercial PPC ...

There are many different types of landing pages advertisers can use such as the click through, lead capture landing page and so on. What has become apparent, though, is that there are still advertisers that tend to like to use homepages as their landing pages. All you have to do is flick through the numerous ‘Analyse A ...

Already we have looked at ways to improve a click through, lead capture and a product/service landing page. However, if you will have read about the different types of landing pages out there to be used in pay per click advertising campaigns, you will realise that there are a lot more landing pages PPC advertisers could ...

Already I have looked into how to improve a click through and lead capture PPC landing page. By reading these articles, it will become apparent that the best ways to improve these types of landing pages is by knowing exactly what the objective of the landing page is. If you have not got a clear goal for your landing page, it ...

The last article I analysed in the ‘Analyse A Real PPC Campaign’ series was Benadryl, who had, generally, a well optimised and laid out campaign that, from analysing it, would have achieved a healthy conversion rate. In this article, I thought to look into the food industry to see what PPC campaigns appeared for ...

A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click through landing page is not the actual landing page. I like to think of it as the ‘middle man’ to the actual landing page: where the conversion happens. For this reason, the ...

As I have said time and time again, the landing page is one of, if not the, most important aspect of a pay per click advertising campaign. This is because it is the element of the PPC campaign where the conversion actually takes place. Before the landing page, all the steps are only in preparation for the conversion. For this ...

Creating the ‘perfect’ landing page is an impossible task. The reason I say this is because there is always areas any landing page can improve. Hopefully, by reading articles such as the Different Types Of Landing Pages, you will hopefully have gained a good idea of the type of landing page you will want to use ...