Latest news in Landing Page Optimization

4 Things to Know When Creating High Conversion PPC Landing Pages

4 Things to Know When Creating High Conversion PPC Landing Pages Written by Shahzad Saeed If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the ...

4 Dos and Don’ts with PPC Landing Pages

4 Dos and Don’ts with PPC Landing Pages Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s ...

3 Effective PPC Landing Page Elements to Include

3 Effective PPC Landing Page Elements to Include Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic ...

3 Elements Every Lead Capture Page Needs

3 Elements Every Lead Capture Page Needs For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that ...

2 Ways To Determine a Poorly Converting Landing Page

2 Ways To Determine a Poorly Converting Landing Page As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element to a PPC campaign for the plain reason that it is the area where the conversion takes place: the last ‘domino’ to fall over to achieve a conversion. You could have an amazing PPC campaign that ...

3 Ways to Make a Lead Capture Page More Effective

3 Ways to Make a Lead Capture Page More Effective As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic to. One of the popular choices for advertisers to use is the lead capture landing page – this is a landing page which has the objective to gain information from the web user. When it comes to ...

3 Tips To Improve an Infomercial

3 Tips To Improve an Infomercial There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial landing page has the notorious stereotype surrounding it that it is associated with spam and ‘too good to be true’ campaigns. For this reason, many advertisers stay well ...

Why You Should Spend More Time on Landing Page Optimization

Why You Should Spend More Time on Landing Page Optimization Let’s be honest. When it comes to creating and running a pay per click advertising campaign, the majority of advertisers will focus their efforts on the ‘campaign’ side to it. This generally means people forget about the critical part after the campaign which is where the conversion takes place: the landing ...

3 Reasons Your Landing Pages Will Kill Your Quality Score in 2016

3 Reasons Your Landing Pages Will Kill Your Quality Score in 2016 As the new year starts coming around, it’s natural for companies to think about goals and ways to improve upon the business they were able complete the year before. While this is important for all businesses, reevaluating your current strategies is especially important for businesses that live or die on the Internet, and with ...

How To Increase Conversion Rates With Proper Landing Page Alignment

How To Increase Conversion Rates With Proper Landing Page Alignment By Ross Kaplan-Winn It is crucial that what you offer in your ad align with your landing page, something Digital Marketer calls “ad scent”. Not only do you get a slight boost in quality score, but conversion rates will greatly increase if the prospect doesn’t have to search around your site (or more likely bounce) to ...

2 Ways To Make Your PPC Landing Page Load Faster

2 Ways To Make Your PPC Landing Page Load Faster There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the type of traffic that enters onto the landing page, font style chosen on the landing page, the type of landing page and more will all have some role in deciding what the conversion rate will ...

Improve ANY Type Of PPC Landing Page

Improve ANY Type Of PPC Landing Page Every so often on PPC.org, I will create a range of articles that can be considered a ‘mini-series’ looking into a specific area of pay per click advertising. One of the mini-series I have been doing has been based on the numerous types of landing pages an advertiser of PPC can choose to use as their landing page ...

2 Ways To Improve An Infomerical

2 Ways To Improve An Infomerical So already I have looked into two ways to improve a PPC homepage, product/service page, click through page and a microsite. The last type of landing page advertisers can choose to use is the infomercial page, which, in essence, is a web version of a TV advert. For this reason, the ways to improve and optimise an infomercial PPC ...

How to Create a Landing Page with IM Creator

How to Create a Landing Page with IM Creator As online marketers and content creators, we are always looking for new and exciting ways to build out our ad campaigns and landing pages. The easier it is to create a new web site or landing page, the more quickly we can focus on the marketing and turning a profit. Today we are going to take a look at the IM Creator XPRS ...

2 Ways To Improve A PPC Homepage

2 Ways To Improve A PPC Homepage There are many different types of landing pages advertisers can use such as the click through, lead capture landing page and so on. What has become apparent, though, is that there are still advertisers that tend to like to use homepages as their landing pages. All you have to do is flick through the numerous ‘Analyse A ...

2 Ways To Improve A Microsite

2 Ways To Improve A Microsite Already we have looked at ways to improve a click through, lead capture and a product/service landing page. However, if you will have read about the different types of landing pages out there to be used in pay per click advertising campaigns, you will realise that there are a lot more landing pages PPC advertisers could ...