Latest news in Landing Page Optimization

What a Landing Page Should Include

What a Landing Page Should Include I consider the landing page to be one of the most important aspects to a pay per click advertising campaign since it is the part of the campaign which is where the conversion takes place. I often look at the landing page as the last ‘domino’ to fall in a campaign (with the falling of dominoes resulting in a ...

An Explanation of Landing Pages in PPC

An Explanation of Landing Pages in PPC Last in the ‘A Complete Explanation Of PPC’ series looked at the keywords advertisers choose in their campaign so that only the most relevant traffic enters onto the landing page of that PPC campaign – not only can advertisers choose keywords and phrases that are relevant to the campaign’s contents, ...

What PPC Landing Page Should YOU Use?

What PPC Landing Page Should YOU Use? If you have read my article that highlights the different types of landing pages out there one advertiser can use, hopefully you will realise that there is a lot of choice and customisation you can perform to your landing page to make it the best landing page possible for your campaign. For this reason, I thought it would be a ...

Tips to Make Your Landing Page Perform Better

Tips to Make Your Landing Page Perform Better If you have read articles on landing page optimisation from me in the past, you will have heard time and time again that I believe the landing page is one of, if not, the most important aspect of a pay per click campaign. You could have bought the best traffic from your advert but if your landing page, to be quite blunt, sucks, ...

3 Elements To Consider When Creating A Landing Page

3 Elements To Consider When Creating A Landing Page The landing page is an important aspect to all businesses because it is the area which either gains a conversion for the business or not. This is why, in pay per click advertising, I tend to view the landing page as one of most important and vital element of the whole campaign. For this reason, I have always tried to do an in ...

3 Quick Landing Page Changes To Make Before 2014

3 Quick Landing Page Changes To Make Before 2014 Q4 shopping is over, so unless you are in the aftermarket business like liquidation, post gifts, B2B Marketing Tools or Lingerie and Valentine’s, next week should be downtime.  You’ve earned it and can relax so that you are ready to kick butt in 2014.  However, with that said, to be successful in 2014 you need to ensure ...

Improve Your Site Experience with MyThemeShop WordPress Themes

Improve Your Site Experience with MyThemeShop WordPress Themes Having an excellent web site design or blog is crucial for any business. With WordPress now being the CMS choice for the majority of people creating a web site or business online, it’s not only just as important to pick a quality WordPress theme, but it’s also cheaper and easier than ever before. I’m not a ...

3 PPC Conversion Optimization Tips

3 PPC Conversion Optimization Tips Maximizing conversion rates on PPC landing pages is an art that takes time and experimentation to master. Even if you can increase this rate by half a percent, it can make a world of difference for your profit margin. While every campaign will be slightly different, here are three ways to boost conversions and get the most from ...

Microsoft vs Apple in PPC Landing Page Wars [Part 2]

Microsoft vs Apple in PPC Landing Page Wars [Part 2] The first part to this two part article looked at Microsoft Surface’s PPC landing page both at the pros to it and the drawbacks. To sum up, it was a well designed landing page. However, due to the fact Microsoft have four different tablets on the same landing page, they made it difficult for themselves to promote each one ...

Microsoft vs Apple in PPC Landing Page Wars [Part 1]

Microsoft vs Apple in PPC Landing Page Wars [Part 1] This time of year (being around Christmas) is an important time for most businesses because it is the time of year most businesses make the majority of their profit. For this reason, it is vital to capitalise from PPC traffic and gain as many conversions as possible from people wanting to buy gifts for others. In this two part ...

Using Landing Pages to Increase Conversion Rates

Using Landing Pages to Increase Conversion Rates Every online marketer will have to start playing around with landing pages at some point or another. If you are already working with ppc marketing in the search engines, there is no doubt you’ve already had experience in this area. For those of you who are still playing around with direct linking and advertising on such ...

Optimising Multi-functioning Landing Pages for PPC Text adverts

Optimising Multi-functioning Landing Pages for PPC Text adverts Having read Will Green’s series of articles on optimising landing pages, it’s probably the case that I’ve used most of the techniques he outlines at some time or other. There are occasions for example when linking to the homepage is clearly the best solution (even though it may seem like the ‘lazy’ ...

[Must Read] How to Optimise ANY PPC landing Page

[Must Read] How to Optimise ANY PPC landing Page In the last two weeks, I have been creating articles that looked at all the different forms of landing pages out there that are used in PPC and how you can optimize them to ultimately improve your campaign’s performance. For this reason, I thought it would be a great idea to locate all these helpful articles into one ...

Optimising a Product/Service Landing Page

Optimising a Product/Service Landing Page It’s the last article in the series on optimising landing page. In this article, I will be looking at how advertisers of pay per click advertising can optimise and improve their landing page if it is a product/service page (from the different types of landing pages out there). The product/service page is used a lot in PPC ...

How to Create High Converting Landing Pages

How to Create High Converting Landing Pages Everyone wants to create a great landing page but if you aren’t going to put the time and effort in, it just isn’t going to happen. Landing pages are the gateway to higher conversions and creating a massive return on investment. Sending all of your targeted traffic to one landing page can result in lower conversions ...

Optimising a Homepage PPC Landing Page

Optimising a Homepage PPC Landing Page Last in the series of optimising landing pages, I looked at how to improve a microsite which has the freedom to have any template/design it wants to considering it is a branch off the main website and does not have to be related to the main website. However, this article will be the complete opposite. There are rare occasions ...