You’ve crafted an outstanding piece of content. The next step? Getting eyes on it. The traditional approach points towards Search Engine Optimization (SEO). For example, if your forte is the Databricks Hadoop connector, ensuring it’s frequently mentioned on your site is key. Pretty straightforward, right? However, ...
Latest news in Landing Page Optimization
4 UX Tips to Optimize the Conversion Rate of Your Landing Page 16 May 2022
One of the top things you need to do to have a successful PPC campaign is to optimize your landing page to convert well. You’ve developed a beautiful landing page, but the form submissions aren’t coming in for some reason? In the world of digital marketing, conversion rates can be a significant issue, but there are ...
Six Proven E-Commerce Conversion Hacks to Double Your Conversions 10 May 2019
As an entrepreneur, you have created a great e-commerce website with amazing features and intrusive designs. But are you sure this is enough to gain traffic? You might generate some traffic but your ultimate aim is to convert visitors to potential buyers. This is, of course, a daunting task as you have to compete with 1.3 ...
Top Web Design Trends for 2019 22 Mar 2019
The internet is flooded with new designers launch, new advancements in technology for 2019. The New Year also brings lots of changes in web design ideas too. From colors to alignments, from borders to themes and layouts, everything has been given a new look from 2018. If you want to meet the new challenges of website design ...
3 Tips to Improve CTR of a Click Through Landing Page 21 Aug 2018
When it comes to choosing a landing page for PPC, there are many different types of landing pages you can use, dependent on the type of conversion you are looking to go after. One such landing page type is the click through landing page, where the conversion is to get the web user to click onto a link on the page, to push them ...
3 Vital Elements for Creating Google AdWords Landing Pages That Convert 25 Jul 2018
The end-goal for any successful Google AdWords campaign is a conversion. But in order to achieve this objective, there are often 2 stages that are required in order to get there: The Advert – This encompasses the keywords, ad copy, extensions and more. It sparks interest and wins the click if the viewer wants to know ...
Effects Of Google Ranking On Any Site’s Life 08 Dec 2017
Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any ...
2 Reasons Not to Use a Click Through Landing Page in PPC 19 Jul 2017
For advertisers with PPC campaigns, there are many different types of PPC landing pages they could adopt and implement to direct the targeted traffic from PPC to. The best designed websites out there don’t actually tend to use designated PPC landing pages – instead, the website is so well designed that it can use ...
5 Elements to Include on a PPC Landing Page 19 Apr 2017
The landing page of a PPC campaign is commonly the area of the campaign which will ‘make or break’ it. By this, it is the last element of a PPC campaign which is also where the conversion by the web user takes place. For this reason, it can be considered one of, if not the, most critical element to a PPC campaign. ...
Optimizing The Landing Page Helps To Improve The Conversion Rate 24 Feb 2017
Your online business can prosper and flourish when you take care of each and every key factor. One of the primary key factors is your landing page. Well-designed pages always attract a large number of visitors which can help you to acquire your goal. The main aim of any online business owner is to get the maximum conversions ...
4 Things to Know When Creating High Conversion PPC Landing Pages 05 Dec 2016
If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the loopholes are fixed. Before ...
4 Dos and Don’ts with PPC Landing Pages 18 Oct 2016
Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s ...
3 Effective PPC Landing Page Elements to Include 11 Oct 2016
Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic ...
3 Elements Every Lead Capture Page Needs 28 Sep 2016
For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that ...
2 Ways To Determine a Poorly Converting Landing Page 26 Jul 2016
As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element to a PPC campaign for the plain reason that it is the area where the conversion takes place: the last ‘domino’ to fall over to achieve a conversion. You could have an amazing PPC campaign that ...
3 Ways to Make a Lead Capture Page More Effective 31 May 2016
As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic to. One of the popular choices for advertisers to use is the lead capture landing page – this is a landing page which has the objective to gain information from the web user. When it comes to ...