Latest news in Landing Page Optimization

3 Ways to Make a Lead Capture Page More Effective

3 Ways to Make a Lead Capture Page More Effective As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic to. One of the popular choices for advertisers to use is the lead capture landing page – this is a landing page which has the objective to gain information from the web user. When it comes to ...

3 Tips To Improve an Infomercial

3 Tips To Improve an Infomercial There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial landing page has the notorious stereotype surrounding it that it is associated with spam and ‘too good to be true’ campaigns. For this reason, many advertisers stay well ...

Why You Should Spend More Time on Landing Page Optimization

Why You Should Spend More Time on Landing Page Optimization Let’s be honest. When it comes to creating and running a pay per click advertising campaign, the majority of advertisers will focus their efforts on the ‘campaign’ side to it. This generally means people forget about the critical part after the campaign which is where the conversion takes place: the landing ...

3 Reasons Your Landing Pages Will Kill Your Quality Score in 2016

3 Reasons Your Landing Pages Will Kill Your Quality Score in 2016 As the new year starts coming around, it’s natural for companies to think about goals and ways to improve upon the business they were able complete the year before. While this is important for all businesses, reevaluating your current strategies is especially important for businesses that live or die on the Internet, and with ...

How To Increase Conversion Rates With Proper Landing Page Alignment

How To Increase Conversion Rates With Proper Landing Page Alignment By Ross Kaplan-Winn It is crucial that what you offer in your ad align with your landing page, something Digital Marketer calls “ad scent”. Not only do you get a slight boost in quality score, but conversion rates will greatly increase if the prospect doesn’t have to search around your site (or more likely bounce) to ...

2 Ways To Make Your PPC Landing Page Load Faster

2 Ways To Make Your PPC Landing Page Load Faster There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the type of traffic that enters onto the landing page, font style chosen on the landing page, the type of landing page and more will all have some role in deciding what the conversion rate will ...

Improve ANY Type Of PPC Landing Page

Improve ANY Type Of PPC Landing Page Every so often on PPC.org, I will create a range of articles that can be considered a ‘mini-series’ looking into a specific area of pay per click advertising. One of the mini-series I have been doing has been based on the numerous types of landing pages an advertiser of PPC can choose to use as their landing page ...

2 Ways To Improve An Infomerical

2 Ways To Improve An Infomerical So already I have looked into two ways to improve a PPC homepage, product/service page, click through page and a microsite. The last type of landing page advertisers can choose to use is the infomercial page, which, in essence, is a web version of a TV advert. For this reason, the ways to improve and optimise an infomercial PPC ...

How to Create a Landing Page with IM Creator

How to Create a Landing Page with IM Creator As online marketers and content creators, we are always looking for new and exciting ways to build out our ad campaigns and landing pages. The easier it is to create a new web site or landing page, the more quickly we can focus on the marketing and turning a profit. Today we are going to take a look at the IM Creator XPRS ...

2 Ways To Improve A PPC Homepage

2 Ways To Improve A PPC Homepage There are many different types of landing pages advertisers can use such as the click through, lead capture landing page and so on. What has become apparent, though, is that there are still advertisers that tend to like to use homepages as their landing pages. All you have to do is flick through the numerous ‘Analyse A ...

2 Ways To Improve A Microsite

2 Ways To Improve A Microsite Already we have looked at ways to improve a click through, lead capture and a product/service landing page. However, if you will have read about the different types of landing pages out there to be used in pay per click advertising campaigns, you will realise that there are a lot more landing pages PPC advertisers could ...

2 Ways To Improve a Product/Service Page

2 Ways To Improve a Product/Service Page Already I have looked into how to improve a click through and lead capture PPC landing page. By reading these articles, it will become apparent that the best ways to improve these types of landing pages is by knowing exactly what the objective of the landing page is. If you have not got a clear goal for your landing page, it ...

Just Eat – Analyse A Real PPC Campaign

Just Eat – Analyse A Real PPC Campaign The last article I analysed in the ‘Analyse A Real PPC Campaign’ series was Benadryl, who had, generally, a well optimised and laid out campaign that, from analysing it, would have achieved a healthy conversion rate. In this article, I thought to look into the food industry to see what PPC campaigns appeared for ...

2 Ways To Improve A Click Through Landing Page

2 Ways To Improve A Click Through Landing Page A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click through landing page is not the actual landing page. I like to think of it as the ‘middle man’ to the actual landing page: where the conversion happens. For this reason, the ...

2 Ways To Improve a Lead Capture Landing Page

2 Ways To Improve a Lead Capture Landing Page As I have said time and time again, the landing page is one of, if not the, most important aspect of a pay per click advertising campaign. This is because it is the element of the PPC campaign where the conversion actually takes place. Before the landing page, all the steps are only in preparation for the conversion. For this ...

3 Elements To Include On A Landing Page

3 Elements To Include On A Landing Page Creating the ‘perfect’ landing page is an impossible task. The reason I say this is because there is always areas any landing page can improve. Hopefully, by reading articles such as the Different Types Of Landing Pages, you will hopefully have gained a good idea of the type of landing page you will want to use ...