It would be amazing if it were accurate and true, but there are many reasons to doubt the actual legitimacy of the tool. To explain how the tool works, you can read the text below that is taken directly from their site.

This Google Pagerank prediction tool will predict your website’s future Page Rank based on the quality and quantity of backlinks. Note, PR predictor will provide an estimation of the future Google PageRank and should not be considered exact.

Really, it is not the Google Pagerank prediction this is detecting of Real PR. There is no secret that Google shows not real pr. Current PR is usually lower than must be. It could be because your site is young or you are selling links. You can also violate some google rules without knowing about existence of these norms. Therefore, generally, Real PR must be higher than current pagerank on your google toolbar. Our Pagerank prediction tool shows Real PR without any Google’s reducing factors.

Putting the Google PageRank Predictor Tool to the Test

What better way to know if the tool works correctly, then to put it to the test. PPC.org currently has a PageRank of 4/10, and the tool predicts that we will end up with a PR of 6.12/10 during the next update. Today’s date is 4/10/12 and we will update and verify the numbers when the next Google PageRank takes place.

Be sure to check out the tool and run a prediction for the future Google PageRank of your site! Be sure to check out our post on the upcoming Google PageRank updates.

Install Google Analytics or Any Other Tracking

If you really want to succeed with PPC then it’s important for you to track the activities of visitors that land on your website. You can install Google analytics or another tracking device on your website. It’s so simple, if you are using the Word press platform, than you can simply install Google analytics plugin. With the help of any tracking device, you can see what information or web pages are most visited. How much time, an individual visitor spends on your website. Which part of the world, you are getting your most of the visitors. With all this date, you can do all the necessary changes and can make your PPC campaign more effective.

If you don’t have Google Adwords you need to take the time and install it on your website.  Google Adwords allows you the ability to link your Adwords and Analytics account together.  This will allow you to see exactly what you’re doing in your account and what it’s translating to in dollars for your account.  You can even hook this into your eCommerce site to allow accurate accounting of every dollar.  I suggest you put in goals also to track if people are downloading anything or filling out forms.  The more you track the more you will know.

Keyword/Keywords Bidding

Don’t start fight while bidding on keywords related to your product or service. If you pay money for expensive keywords you need to make sure that every click is counting and you aren’t wasting your money.  Try bidding on longer tail keywords that typically run a bit lower in costs. If you want to run a successful PPC campaign than it’s important to know your conversion costs..  The best solution is to spend some good amount of time on doing keywords research and find the best keywords that best describe your product or service but have low PPC cost.

Previously, Google enabled you to see these numbers, but you had to add extra code into your site to activate those statistics.  Since they have placed even more weight on the site speed numbers, they have integrated the site speed statistics into their regular Analytic numbers.  They call this set of numbers your “Site Speed Report.”  Within the content section of your Analytics account there is a section titled Site Speed Report.   Google provides three separate Site Speed Report tabs: the Explore, the Performance, and the Map Overlay sections.

By analyzing the different sections in your Site Speed Report, you should be able to determine where to make appropriate changes to improve your overall numbers.  For example, the Explore section lets you know an overview of what is the load time on all of your pages.  The Performance page lets you review the load page of each page; while the Map Overlay page lets you review how people in different geographic areas experience your site.  This means that someone in one city, country, or continent can have a drastically different site speed than someone in another region.

If you don’t want to be seen by Google as having a slow page load time, than it is recommended to have an average page load time than seven seconds.  That seems like an especially long time if you think about it, so be sure not to have anything clunky that is dragging everything down.  Since that kind of testing can be cumbersome for you to check, having all of this information at your fingertips through Google Analytics is a real time saver.

Don’t forget that redirection time is included in your page load time, so if you are trying to figure out why your page load time numbers are so high, this may be costing you extra precious fragments of a second. This is a new part of the metrics on Google’s end, so if you have already been using Site Speed from Google, this technical update may cause your overall numbers to rise slightly.

Because getting your site in tip-top shape for search purposes is such a priority, everything you can do to massage the site is especially important.  Even something that seems so inconsequential, such as a few seconds of difference in page load times can make the difference.  Take the time to have a site that loads smoothly and you will be glad you did.

What You Can Analyse Using Google Analytics Continued…

The last article of mine featured some general stats of Google Analytics you can use to get a fair idea of your landing page’s success. Now that you have a rough idea if your landing page is optimised enough or not, you can move onto optimising your campaign. Therefore, I will go through the stats which will tell you the type of people that are clicking on your adverts (just like market research in a way).

Location of Visits

Yes, I know I am bringing up a stat from Part 1. But, there is a lot more to the location I feel you need to know than I first mentioned. Different areas of the world will react different to your advert. Some will react better than others. For example, you may find the conversion rate is better for people from America so aim your blog towards that area of the globe. I made an article stating why American Traffic is Healthy For Your Blog which relates to this. See where people are coming from in the world and then see how successful it is in obtaining a conversion from them. From this, you can block out the countries with the lowest conversion rate.

Browser and OS (Operating System)

Another great way to see how people are viewing your landing page. This can prove extremely useful if you can see a strong trend from the devices people use. For example, if the majority of your traffic to your landing page use iPads, iPods or iPhones, you may want to adopt a HTML5 friendly landing page to satisfy the devices. The likelihood will be that Internet Explorer and Windows is the most used browser and OS. For this reason, create a landing page to take advantage of this. There are many different types of landing pages you can choose from, so choose wisely!

Site Speed

The site speed is great a telling you two things. Firstly, like it says, it tells you the speed of your site/landing page. Therefore, if it is on average quite slow (anything above 10  seconds I would say is slow), try to remove unnecessary junk to speed it up. Look at your website in this way:

• Every 1 kilobyte of JavaScript takes around 1 millisecond to load.
• This means that after the initial load of a page, 1000 kilobytes of JavaScript will take an extra 1 second to load.
• The average website is about 5000 kilobytes in size excluding any additional JavaScript.
• JavaScript is anything in your HTML code with <script> at the start.
• For some websites, there is a lot of JavaScript and consequently a lot of loading time!

Due to this, I suggest if your landing page’s time to load is relatively slow, try to remove as much JavaScript as possible that you can get rid of e.g. don’t get rid of JavaScript such as Google Analytics!

Secondly, it also tells you the type of people that are viewing your site (yes, that’s right!). Here the two possible theories:

• Your Site Speed is Slow and Average Time on Site is Low - If it takes long for your landing page too load, people will become impatient and give up on waiting for the page to load. This means, if your loading time is slow and average time on site is low, the type of people that you are advertising to are impatient people that will look for better alternatives on the internet.
• Your Site Speed is Slow and Average Time on Site is High – This is the opposite to above. You will therefore be advertising to people that have more time and are patient enough to wait for the page to load and read the page too. This will work into your hands as you can easily take advantage of this by having lots of JavaScript on your page knowing the people you are advertising the landing page too will have the decency to wait for it to load.

The most use program on the internet to analyse the stats of web pages is Google Analytics. With the level of detail it gives to people too, it is clear it is also the best program to use.

What You Can Analyse Using Google Anayltics

Google offers so many stats you can use to analyse your landing page with. However, without knowing how important they are or what they even mean, they are completely useless. Here are the main stats you should be analysing your landing pages with:

Traffic

It is obvious that traffic is going to be an important stat to your landing page. Generally, the more traffic you have, the better although it depends on what your landing page’s conversion rate is like. As well as that, I have found that Google Analytics is not accurate in showing the total amount of traffic. Even so, it is still very usable.

Bounce Rate

This often gets confused alot with the Exit Rate. The bounce rate is the percentage of users that immediately leave your site after only being on one page. The exit rate is the percentage of users that left your site from that page and could have been on 1 or more pages on your site before. Because many landing pages for PPC adverts are single pages, the exit rate is not relevant. Yet, the bounce rate is. A high bounce rate suggest the people that clicked on your advert are somehow not satisfied with your advert/the content or at least something. This will give you an incentive to optimise it.

New Visits

‘Why is this relevant?’ you might be asking. Well, new visits (as it says in the title) measures the percentage of new people entering your site that have not previously been on it before. As an advertiser, you would expect your new visits to be extremely high (in the very late 90%s at least). If it isn’t, it suggests the same people are clicking on your advert and entering your landing page A.K.A. click fraud or invalid clicks. If you find your new visits to be low (anything under 90% could be considered low), contact your PPC network telling them of your findings.

Average Time on Site

Again, the average time people spend on your landing page is another useful stat for you to know. The idea is to have people on your landing page for the longest amount of time possible to increase the chances of a conversion happening. If you see that the average time is around 10 seconds for your landing page, you may need to consider revising it to keep people on it for longer (conversions do not happen in 10 seconds!). A good landing page for keeping people on it is an infomerical page. More info on informerical pages can be found here – Different Types Of Landing Pages.

Location of Visits

On AdWords, you have the possibility to geographically aim your adverts which overall could help to increase the performance of your adverts. This makes this a good way to see if your adverts are reaching the right people. If they are, great news. If not, you may again need to change your PPC campaign to make it hit the geographic areas of your choice.

There is so much you can use to analyse your landing page with on Google Analytics. For this reason, I’m making this article a two part article.   To read the second part of this article which goes over more stats you can use to analyse your landing page with from Google Analytics, click here: Analysing Your Landing Page’s Success [Part 2].

Google Is Smart But We Are Not Dumb Either

Sorry for the strong line. But I am tired of being tagged as spammer, trickster. If you happen to read Google SEO Starter Guide, which is still available for download, you can see that Google is urging webmasters to do their best to come up with strong and useful Meta data and title for individual pages of their websites so that Google can serve the best result. But in a video, posted few weeks ago , Matt Cutts says they are going to reduce the importance of Meta description and the reason – some webmasters are doing sneaky things, that all. This completely goes against the guidelines previously dictated by Google. So, if you want to play with Google, you need to make sure that your websites is not entirely dependent on search engines. Make sure people are coming to your website directly or by searching some terms related to brands. The bigger the brand presence, the better for your website. Do not let Google pull the rug from your feet all of a sudden.

Have a Strong Social Presence

Google is not the one and only way to drive traffic to your website. There is facebook, twitter and other social media websites that can help you immensely get some real traffic to your website. So, rather than doing the same link building things or wasting money on a half baked AdWords campaign, you need to spend some time in these social media websites. But the bottom-line of visitors’ engagement in any social media website is that you need to produce really engaging content people love to share. Producing fluffy content is not going to help you. Create great infographics and spread that thing via social media websites and see how traffic from social websites outranks search engine visitors.

Think About User

Let Google be smart, we marketers got nothing to do with that. For a second or two forget everything about SEO, I know how hard it is. What you see, yes, it is the visitors that keep your websites running, I mean visitors keep you inspired and help you keep the boll rolling. So, you should put all your focus on making your website users friendly rather than making it search engine friendly alone. If people starts loving your website, search engines will have no other options but to love your sites and give it proper position in SERP. Make the navigation simple, have a pleasing design, create compelling content, add some startling images and above all respect the feedbacks of the users and you will have a better world to live.

So, lets sum up. Search world as we know it, is gonna change but do not fear. Search engine optimization is doomed to die but website optimization is here, and mark my word, it is here to say.

This guest post was written by Michael Evans, a passionate writer and has been writing for Site2You which is the best professional website builder. He has written different article on web design, online marketing and SEO. He is equally enthusiastic about latest gadgets.

The Site Speed report was launched a few months ago, but it required site owners to add an additional Google Analytics tracking code to see data in this report. Google over the past several month has had tons of people request that they implement this into their analytics.  You could get it but had to put in some extra code.  Now you don’t even have to do that.  This is made available to every Google Analytics code out there.

Want to check out Site Speed in your account? It’s pretty darn simple. Go to the content section and click the Site Speed report. There are three tabs within the Site Speed report for you to review: Explorer, Performance, & Map Overlay. Each provides a slightly different view of your site speed performance. The Explorer tab provides an overview of load time by page. The Performance tab buckets your site speed performance by page load time. The Map Overlay tab provides a view of your site speed experienced by users in different geographical regions (cities, countries, continents). I find it very interesting that above in the example photo the average page load time is 7.34.  I’m guessing this is what you should expect your site to load.  Typically if Google shows a screenshot you better be doing better then that or you are screwed.  So you better have your page load time better than 7.34 seconds!

Curious as to the details of Site Speed report? Below is pretty much everything you need to know!

Part 1

Part 2

Part 3

Part 4

The Dimensions Tab is Your Best Friend

Did you know that you can see every searched term that people came to your website through your ads.  You can see the demographics of the users that you are attracting to your website.  You can breakdown pretty much everything in your account though the Dimensions tab.  Are there areas on the site that you can improve on?  Are there areas of the website and PPC account that are performing poorly. Consider this in your restructure efforts and consider breaking campaigns out according to geographical location if you need to. If ad scheduling is already in place, does it make sense? Or does it need to be implemented?

Check Google Analytical

Is everything set up right?  You need to make sure conversion tracking is in place and that it’s working right.  Are your goals in place?  Are you tracking pretty much everything on the site?  You should be tracking everything on the site.  This should include, email submissions, PDF downloads, contact forms, click to calls, and anything else on the site that you can track.

Having your Google Analytics set up correctly is key to your account.  By knowing everything that’s going on with your account it will help you to improve your clients accounts and prove to them everything that you are doing for them.  If you are able to prove that you are getting them calls, emails, contact form submissions, etc it will help them to pay you more money.  More money and a long term customer is the key to living the type of PPC lifestyle you want to be living.

I hope you have enjoyed our 5 part series on how to overhaul and take over an account.  By following these tips it will help you to manage a brand new account and make the best of it.  By overhauling each and every account that you take over you will have full control over the account and know what’s going on at all times!

Webinar: Reaching Your Goals with Analytics
Date: Thursday, December 1
Time: 11am PST / 2pm EST
Sign up here!

During the Webinar, Google will cover the following issues:

• Key questions to ask for richer insights from your data
• How to define “success” (for websites, visitors, or campaigns)
• How to set up and use Goals
• How to set up and use Ecommerce (for websites with a shopping cart)
• How to link AdWords to your Google Analytics account

This webinar will be led by Joe Larkin, a technical specialist on the Google Analytics team, and it’s designed for intermediate users of Google Analytics. If you’re comfortable with the basics, but you’d like to do more with your data, then we hope you’ll join Google on Thursday at 11am PST!

Real Time Locations

You can now see in real time where people are located in the world as they are viewing your site.  You can see if particular countries like certain pages and how certain locations bounce really quick.  Very interesting stuff.

Real Time Analytics Content

Now you can see people as they come to your site.  See the content they are looking at and when they are leaving.

Measuring Blog Traffic From Social Media

Now you can track how many people are coming to your site at any given time.  Say you want to promote a blog post over social media.  You post it to twenty different social media sites.  Real time reports will show when traffic stops to a specific post or page.  This will help you better tack your social statuses and social media influence.  It’s really cool to be able to see people coming in and leaving your site at any given time.

Campaign Tracking

I think it’s pretty bad ass that you can check on your campaigns in real time.  Now you can see how many people are on your site currently that are from your CPC campaigns.  This will allow you to drum down your account and see in real time who’s on your site and where they are clicking.  This is taking AdWords to new level.

Sign Up For Real Time Analytics

There are several Admin account that have Real Time Analytics in their accounts, if you don’t, you can sign up for free here.