Latest news in Google Analytics

Why Businesses Weren’t Ready to Transition from Universal Analytics to GA4

Why Businesses Weren’t Ready to Transition from Universal Analytics to GA4 In the digital age where the convergence of the tangible and virtual realms has fostered unparalleled accessibility to a vast repository of information and opportunities, it becomes increasingly easy to get mired in the overwhelming complexity of data analysis. As marketers traverse this intricate web of measurement, tracking, ...

Google Analytics 4: Everything You’ll Ever Need to Know

Google Analytics 4: Everything You’ll Ever Need to Know If you’ve been in the Google Analytics game for some time now, you must have caught wind of the platform’s groundbreaking transformation. Brace yourself for the tectonic shift arriving in 2023 when Universal Analytics, the stalwart data processor, will gracefully bow out. Yes, you heard it right, folks! The era of ...

Google Analytics and Businesses

Google Analytics and Businesses With Google being the number one go-to platform to search for answers and solutions in the world, there’s no limit to how effective it can be. When businesses decide to use the analytics from Google, it can help to enhance their business and reach out to their audience. The amount of details and information Google analytics ...

Gain Useful SEO Insights From Google Analytics

Gain Useful SEO Insights From Google Analytics The good thing about Google Analytics is that it will allow you to gain an incredible amount of marketing and SEO insights from it. These insights will help you a great deal in discovering the opportunities that may exist Through which you can maximize the overall performance of your website.  You will get to know about the ...

3 Content Performance Factors Google Analytics Fails to Gauge

3 Content Performance Factors Google Analytics Fails to Gauge Google Analytics or GA is one of the best traffic assessment tools to measure website performance, but it can fail when it comes to content performance. The tool was designed to monitor traffic for content and e-commerce websites based on the reports around web page views. GA provides some high-end data surrounding page views ...

5 Statistics to Monitor as a Blogger

5 Statistics to Monitor as a Blogger The great thing about software such as Google Analytics is that they can provide website owners lots and lots of data regarding their website. At the same time, this is also a bad thing about the likes of Google Analytics, since if you are unsure what to track and how to analyse it, what use is all the data? With this, here ...

The Importance of Having Micro Goals in Google Ad Campaigns

The Importance of Having Micro Goals in Google Ad Campaigns Although Google just announced a re-branding of Google Adwords (which you can read about here), the features of the advertisement platform will remain essentially the same. The re-branding and efforts are designed to help advertisers simplify their strategies and maximize results. Macro Goals vs Micro Conversions When business ...

Effects Of Google Ranking On Any Site’s Life

Effects Of Google Ranking On Any Site’s Life Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any ...

Learn to Understand Your Website’s Traffic Characteristics

Learn to Understand Your Website’s Traffic Characteristics Google Analytics is a brilliant tool for every website owner to user and take advantage of. It is free and provides plentiful of meaningful statistics about your website, from your traffic sources to the average time web users are on your site, where they land onto and head next to even how many web users are on your website in ...

How SEO Is Changing And Why It’s Simpler Than You Think

How SEO Is Changing And Why It’s Simpler Than You Think How SEO Is Changing And Why It’s Simpler Than You Think Google’s update in 2011 has really changed the world of how SEO works. Optimization has shifted from having to over-emphasize keywords to a more human-like approach when crafting online content. Before, you’d have a checklist that should meet the ...

The Stats I Look at in Google Analytics for my Websites

The Stats I Look at in Google Analytics for my Websites Google Analytics is one of the best free tools for website owners and bloggers on the internet. The ability to analyse your traffic, generated from your website/s, in a lot of detail is something that will benefit millions upon millions. However, understanding how to best decipher what Google Analytics is displaying can ...

The best Analytics tools for Mobile app developers

The best Analytics tools for Mobile app developers Once your mobile application is out in the market; the real work starts. As a mobile app developer, you need to focus on various other factors, apart from just the number of downloads and revenue. You need to plan marketing strategies, investment plans, and finding the reasons behind the application getting uninstalled. ...

Ezoic Review 2017 – Everything You Want To Know

Ezoic Review 2017 – Everything You Want To Know Over the past few years, I have had some experience with using Ezoic as the main source of income for one of my websites: AskWillOnline.com. It looked a very promising program to use that claimed to significantly improve the revenue your website produces from advertising. However, I did not have the best of experience with ...

2 Important Landing Page Statistics To Take Note Of

2 Important Landing Page Statistics To Take Note Of As a PPC advertiser, it is almost a certain necessity that you use some sort of program such as Google Analytics on a PPC campaign’s landing page in order to accurately measure and understand the performance of the page. However, if the statistics are not completely understood, it can be all for nothing. The problem is ...

Why I Don’t Really Use Google Analytics

Why I Don’t Really Use Google Analytics Before I get slaughtered, it should be pointed out that I do use Google Analytics and have it installed on every website I own. However, to what extent I look back at the statistics of the site with Google Analytics is a totally different question. There are many benefits Google Analytics brings to a website. It is free to ...

What Google Analytics Can Teach You About Your PPC Campaign

What Google Analytics Can Teach You About Your PPC Campaign It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide stats and figures about the page. For some, they will choose paid services and programs to analyse their landing page. For the majority of advertisers, Google Analytics will be good enough ...