Latest news in Google Analytics

What Google Analytics Can Teach You About Your PPC Campaign

What Google Analytics Can Teach You About Your PPC Campaign It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide stats and figures about the page. For some, they will choose paid services and programs to analyse their landing page. For the majority of advertisers, Google Analytics will be good enough ...

Google Trends Month in Review

Google Trends Month in Review Google Trends is an awesome tool from Google that shows what people are searching for on any given day, the average number of searches the keyword/phrase are getting and a quick summary of why the topic is being searched on. This is something I focused on in an earlier post about how Miley Cyrus is using the internet and social ...

Should You Use Google Analytics On Your PPC Landing Page?

Should You Use Google Analytics On Your PPC Landing Page? At first, it may seem a dumb question to ask considering that Google Analytics is one of the best ways to gain as much information about your PPC traffic as possible if it is installed onto your landing page. However, the problem that I have with this is that Google Analytics is, by no means, a perfect program and a perfect ...

What Google Analytics Can Tell You About Your Website

What Google Analytics Can Tell You About Your Website Google Analytics is a great tool for bloggers to use because it enables bloggers to see just about every statistic possible associated with their website. From being able to see so many statistics will then give them the opportunity to see where they are going wrong with their website which will lead them to improving that ...

Why It Should Be Compulsory To Use Google Analytics

Why It Should Be Compulsory To Use Google Analytics Results. In whatever profession you are in on the internet, you need results. Results to compare with the objectives and targets you set yourself. Results to see where your strongest and weakest areas are so you can improve upon the weakest. If you are a blogger, you need to see what type of traffic you are getting and more ...

SerpBook – The Premium Search Engine Rank Tracker

SerpBook – The Premium Search Engine Rank Tracker One of the biggest addictions among internet marketers and site owners is to continually check your web site and ad campaigns stats. Whether it’s within Google Adwords, Analytics or your own preferred tracking solution… we all love stats. An excellent new solution that I’ve been using is called SerpBook. Sure, ...

How to Rank Higher with Your Google Profile

How to Rank Higher with Your Google Profile Have you ever Google’d yourself? Of course you have, who hasn’t! The better question is… what did you fine? Hopefully it was all of your juicy blogs and social networking pages. After all, you wouldn’t want other people ranking for your personal and brand now would you? In the infographic from ...

Install Google Analytics Onto Your PPC Landing Page

Install Google Analytics Onto Your PPC Landing Page If I am to ask a pay per click advertiser what the most important statistic is in PPC, I am sure the answer will vary. Some will say it is the CPC while others may say it is the CTR of the actual advert. However, the underlying fact is that the most important statistic is the conversion rate. After all, it is ...

Improve Google Rankings with the Google Ad Preview Tool

Improve Google Rankings with the Google Ad Preview Tool Improve Google Rankings with the Google Ad Preview Tool It is a tool offered by Google to look at your own Adwords PPC advertisements. Google does not recommend looking at your own ads via the search pages for the reasons mentioned below: Google does not only display Adwords ads depending on CPC (cost per click) alone. A part ...

A Newbie’s Guide to Keyword Research

A Newbie’s Guide to Keyword Research If you would like to master about keyword research and how it is important to your online business, then you will need to go through this post. Particularly we will be talking about the significance of low competition and long tail keywords and the best way to easily discover them. After looking at this post, you should be ...

Google Advertising Professional Exam Basics

Google Advertising Professional Exam Basics In order to become a “Certified PPC Professional”, one has to pass the Google Adwords Professional Exam successfully. The purpose of this exam is to know either the individual has the basic or advanced knowledge of Adwords or not. Before you sit for this specific exam, it is necessary that you have practical experience ...

5 Best Website Promotional Strategies

5 Best Website Promotional Strategies Do you know how to create a site however; you don’t know how to promote it effectively to drive targeted traffic. Well, if so, then you need to understand that building a site is not enough. Your site has to be advertised if you want readers and profits. Listed below is a list of website marketing strategies that will help ...

Benefits of Manual SEO Services

Benefits of Manual SEO Services Benefits of Manual SEO Services Search engine optimization is turning out to be a lot more competitive nowadays, and you have to understand that different strategies will present you with different outcomes. Not too long ago, both manual and automated SEO will offer you the similar effects, because the only element that will ...

Tracking Keyword Rankings through Google Analytics

Tracking Keyword Rankings through Google Analytics If you have a site that generates any sort of pay-per-click revenue, you probably realize the importance of studying your analytics.  However, you shouldn’t be satisfied with keep your site static over time.  You need to be constantly adjusting your site to let it respond to what that data is telling you.  Lucky for you, ...

The Significance of CTR (Click Through Rates) In SEO

The Significance of CTR (Click Through Rates) In SEO Advertising by means of a PPC advertising campaign is important for an online marketer to achieve good results for their internet business. This approach will produce clicks and is the vital means of acquiring targeted traffic to your site, thus the possibility to have sales and ultimate profits. This PPC advertising campaign ...

Is Adwords Complicated to Use?

Is Adwords Complicated to Use? Many internet marketers have been making use of Google Adwords for their online marketing and advertising promotions. Although Google Adwords is a well-known online advertising and marketing resource, still many online entrepreneurs and online business people realize it’s too challenging to use Adwords might be a difficult ...