Latest news in Google Adwords

10 Tips to a Great Audit

10 Tips to a Great Audit By Bryan Gaynor Rebuilding a Paid Search account is probably the easiest thing to do when starting with a new agency or taking over an existing account. Just build and optimize. Simple right? However, what about all that strong history of quality scores, CTR and ad performance? Should this just be discarded? There is still a ...

The Prominent Features of a Successful Adwords Campaign

The Prominent Features of a Successful Adwords Campaign Adwords is the ‘in’ thing for the marketers right now as it helps them drive targeted traffic to their website without waiting for months or without getting involved in some SEO mumbo-jumbo. But the joy of the marketers seem to be short-lived as the price for Clicks shoots up significantly as more and more people start ...

Fighting Click Frauds in Google Adwords – Where to Start

Fighting Click Frauds in Google Adwords – Where to Start Paid search is awesome. It gives us the ability to control the outcome to certain extent. We can select the keywords or key phrases that will trigger our ad copy and even we can target people based on demographic profiling. So far so good! But there is a problem with Google adwords and its likes and it is the dreaded – Click ...

Top Features of Adwords in 2014

Top Features of Adwords in 2014 Google Adwords is the most popular money making product from the house of Google and it is wonder that they keep making changes in it to make it more appealing to advertisers and to make it more effective.

7 Important Factors to PPC Marketing by Brian Newmark

7 Important Factors to PPC Marketing  by Brian Newmark 7 Important Factors to PPC Marketing PPC or pay per click is a marketing method that has the highest reach online. It practically covers the entire internet, which gives power in the hands of the marketer because with a very small budget one can advertise to an insanely huge audience. On the downside, it costs money and if the ...

So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark

So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark I’m often contacted by companies who want immediate results.  There is no question that Pay Per Click is the fastest way to start driving targeted traffic to any website.   While I have no hesitation in saying that, I can also state ...

Tweaking Landing Pages to Increase Quality Score

Tweaking Landing Pages to Increase Quality Score If you happen to run an adwords campaign, you are already aware of the fact that the success and failure of the campaign hangs by a thread and often times, the very thread is controlled by a mysterious element code named as Quality Score. Okay, let me explain it. You can find tons of articles on how to increase quality score of ...

4 Crucial Facts About Adwords Campaign

4 Crucial Facts About Adwords Campaign Running an adwords campaign and making it successful are two different things altogether. It does not take more than 5 minutes to make an adwords ad up and running. But making it successful is a different ballgame altogether. There are certain things that you need to remain aware of otherwise all your efforts to make your ...

Pay-Per-Click for Beginners by: Brian Newmark

Pay-Per-Click for Beginners by: Brian Newmark I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I do try to help.  Here are some of my insights which lay a good foundation for understand pay-per-click. Pay-Per-Click or PPC is an online advertisement format where advertiser pays for web ...

6 Ways you Wasting Your Marketing Dollars on Adwords

6 Ways you Wasting Your Marketing Dollars on Adwords You are spending hundreds of dollars on the Adwords campaign yet the outcome is far from being impressive, if not outrightly disappointing. Don’t blame the platform for the underperformancebecause probably your marketing decisions have something to do with this lackluster performance of your ads on adwords. Since you will be ...

Why PPC May NOT Be For You by Brian Newmark

Why PPC May NOT Be For You   by Brian Newmark Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like:  Brian Newmark, should I utilize PPC to help grow my business?  My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...

PPC and What It Means For a Blogger, by: Brian Newmark

PPC and What It Means For a Blogger, by: Brian Newmark Are you looking for some extra visitors to your blog? You want them targeted and you want them quick. If that is how your priority list stands out then PPC might just be the right choice for you. So, what is PPC? Pay per click is a form of advertisement where your potential visitors click on your advertisement and follows the ...

Demystifying the Common PPC Myths

Demystifying the Common PPC Myths As the popularity of Google’s flagship advertising platform is growing, wild conspiracy theories are doing the round. Some people believe that the Google is trying to push Adwords down the throat of the advertisers and for that reason they are relentlessly modifying their algo in an effort to make it impossible for ...

6 Google AdWords Ad Extensions to boost your ads

6 Google AdWords Ad Extensions to boost your ads Since Google announced changes to the way it ranks adverts on its AdWords system, campaigns that use ad extensions have a better chance of ranking well (and costing less) than those that don’t. In an extract from his new PDF guide, Matt Loughlin, Head of PPC at Receptional, outlines the key ad extensions you should ...

PPC Marketing: It’s Not Just About Putting Ads on Google Anymore

PPC Marketing: It’s Not Just About Putting Ads on Google Anymore The days when business heads such as online entrepreneurs, small business owners, and even medical clinics simply threw pay-per-click (PPC) ads onto Google, Yahoo!, and Bing are long over. Nowadays a lot more work has to go into launching a PPC ad campaign. Keyword research, knowledge about the target audience, and their online ...

Pay-Per-Click Marketing: Keywords To Treasure

Pay-Per-Click Marketing: Keywords To Treasure Digital marketing has exploded in recent years, to become one of the leading forms of service promotion. The most effective type is Pay-Per-Click (PPC) advertising. This strategy attempts to target only the customers that would be specifically interested in your product by tagging articles with certain keywords. Keywords These ...