PPC - Pay Per Click Management

For a business to be successful with PPC, it needs to have a high conversion rate. If you are someone who does content marketing, you should get the user intent right. When the content you provide or your ad aligns with a user’s intent, you will get higher clicks from Google, visitors will stay longer on your website, and ...

One of the major things that the coronavirus pandemic taught us is the relevance of community. As a company, one of the things we are committed to, is expanding the PPC industry and being a platform that would help in identifying the growing talent in this community. With that in mind, we are glad to provide you all with the ...

Running or creating a Facebook ad is quite different from making a random post on your Facebook page. While creating a Facebook ad, the words you use and many other things go a long way in determining the level of traffic you will drive to your website. Facebook ads are messages that business owners pay for so they can be ...

If you’re a business owner, then you know that competition is stiff. To stay on top of your game and increase the number of customers coming through your doors or signing up for your service, you need to find new ways to stand out from the crowd. Many businesses are doing this by taking advantage of Local SEO Services ...

Starting an ecommerce business could be your ticket to financial independence. However, the idea is not that simple. If it was, more people would become successful entrepreneurs and enjoy luxurious life.  No, the road to establishing a successful online store takes a lot, and more people fail than make it.  If you are set on ...

Starting from July 2022, advertisers won’t be able to set up new Expanded Text Ads or edit existing Expanded Text Ads in Google Ads. This announcement was made by the Product Manager of Google Ads, Sylvanus Bent. According to Bent,  “Your existing expanded text ads will continue to serve alongside responsive search ...

The fourth quarter of this year is the shoulder season for several contra forms. The perfect period for examining your marketing efforts is in October and November. Even if you are in peak season at the moment, it isn’t ever bad to examine your marketing strategy and know if you’re taking some more steps. Continue ...

Google Performance Max is a new type of campaign for Google Ads that uses machine learning to maximize the performance of ads across Google’s entire inventory. Google Performance Max campaign uses a completely new AI automation and cross-channel optimization process to deliver lightning-fast results. Google Performance ...

A common issue with your google ads is it is being clicked again and again, sometimes on purpose, and sometimes accidentally. These clicks are nothing but invalid clicks or click fraud. Click fraud is a common problem faced by many of the users who do PPC marketing. Let’s say, someone (your competitor, enemy, or anyone ...

We’re all confined to our homes and are now looking for various ways to earn money from home. One of the simplest and easiest ways to do that is to create your own online store. In this article, I’ll explain to you the necessary steps to create one. Let’s get started.  How to Start an Online Store There are plenty of ...

It is no secret that the world around us steadily becomes more digitally inclined all the time. We have seen an incredible amount of attention to detail and overall emphasis meet the interest and investment in digital and technological advancement and implementation, in recent years. Today, the world around us is more advanced ...