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Search Advertising 2.0 Has Arrived: Have You Adjusted Yet?

Search Advertising 2.0 Has Arrived: Have You Adjusted Yet? We’d like to believe you’re a data-driven search marketer who wants to maintain decent control of your major advertising assets like ad copy and keywords. In this case, you are most likely disoriented by the direction of the search advertising platforms, especially Google. Since the 30th of June 2022, Google has ...

Writing A Custom Research Paper

Writing A Custom Research Paper Writing a customized research paper isn’t as simple as one would think. Sure, there are lots of templates and useful hints scattered all around the net, however a custom newspaper has its own intricacies. Custom

Why You Should Hire an SEO Agency

Why You Should Hire an SEO Agency SEO stands for search engine optimization, a common type of marketing that provides businesses with many benefits. It is a collection of practices that aim to enhance the positioning and appearance of web designs. SEO is a top way of enhancing traffic quantity and quality to your website since organic search is one of the best ...

Google Announces the Rebranding of Ad Extensions as Assets

Google Announces the Rebranding of Ad Extensions as Assets Google recently announced that in the Google Ads UI, the ad extensions will now be rebranded as assets. They are set to roll out the change over the next few weeks. What does this mean? Before, developing and managing assets like site links or call extensions were done in a different step of the process of creating the ...

All You Need to Know About Simplifying Measurement Using the Google Tag

All You Need to Know About Simplifying Measurement Using the Google Tag When it comes to digital advertising, measurement is very important. Accurate measurement is determined by robust tagging to assist you in reaching your app or website visitors. It’s also important for a privacy-centric measurement strategy that revolves around information people agree to share with you, which we can call ...

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All You Need to Know About Conversion Rate Optimization

All You Need to Know About Conversion Rate Optimization Why is it necessary to get a guide to CRO (Conversion Rate Optimization)? Well, that’s because the ultimate aim for all website owners is to get enough conversions from their website. Even though having a lot of organic traffic is nice, it is useless if none of the website visitors take the step of converting into ...

What is a Good Click-Through Rate for Campaigns?

What is a Good Click-Through Rate for Campaigns? Is your CTR good, or is it good enough? This question is quite a common one these days, but it’s quite unfortunate that the answer to what we feel is a “good click-through rate” will vary, and it depends on some factors that include the keywords you use and also the industry. In addition, in several ...

6 Benefits of PPC Advertising

6 Benefits of PPC Advertising Driving traffic to your website is essential to growing your business and generating revenue. Pay-per-click (PPC) advertising is a great way to do this, whether you are a B2B, B2C, non-profit, or eCommerce business. PPC platforms like Google Ads and Microsoft Advertising allow you to place ads on their search engine results ...

The Most Important Aspects of Microsoft Advertising and YouTube Advertising

The Most Important Aspects of Microsoft Advertising and YouTube Advertising When it comes to navigating any PPC platform, the first thing is to understand the basics behind the way it structures its ads. When you know this, it’ll allow you to apply what you know to your paid media strategy. With that, you can know the platform that’ll successfully attract your audience. To help you with ...

Google My Business Profile Optimization: How to Do It Right

Google My Business Profile Optimization: How to Do It Right Have you optimized your GMB (Google My Business) profile to be successful? Google My Business is a fantastic way to market your company online, but only if you do it properly. Google is the most popular site on the planet. You may attract new consumers by creating a Google Business Profile and using Google Maps in conjunction ...

Google Ads Optimization: A List for Search Campaign Optimization

Google Ads Optimization: A List for Search Campaign Optimization Regular optimization is required for successful Google Ads campaigns. PPC managers frequently lack the methods necessary to optimize their Ads campaigns, resulting in results that are inferior to those of their competitors. This optimization checklist will come in handy if you want to make the most of Google Ads and the online ...

How Rank is Affected By Automation + How to Solve It

How Rank is Affected By Automation + How to Solve It It is no surprise that automation is now a norm in the PPC world. These days, as advertisers call for more granularity and depth, advertising platforms accept their requests by creating increasingly complex features which need more automation for their usage. This isn’t only pragmatic but also very much welcome. Giving ...

What is Search Intent? A Quick Guide

What is Search Intent? A Quick Guide For a business to be successful with PPC, it needs to have a high conversion rate. If you are someone who does content marketing, you should get the user intent right. When the content you provide or your ad aligns with a user’s intent, you will get higher clicks from Google, visitors will stay longer on your website, and ...