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Pros and Cons to Native Advertising

Pros and Cons to Native Advertising Over the last few years, we can all agree that the way people have promoted things has changed with the introduction of native advertising. Native advertising is a seemingly new form of advertising which resembles regular content on a website. However, the content is sponsored where the content has the aim to promote whatever ...

5 Brilliant Resources for Logo Designers

5 Brilliant Resources for Logo Designers A logo design is the area of expertise and creativity which is an essential aspect of branding. A well-designed logo is an important part of creating a unique brand identity and active engagement with the stakeholders. Designing a logo is not an easy task, a professional logo designer blends his creativity, uniqueness, and ...

Five Effective Content Management Ideas That Businesses Can Implement

Five Effective Content Management Ideas That Businesses Can Implement It can be quite difficult for businesses to create content for their social media accounts consistently, even though it is very important for them to interact and engage with their target audiences. Of the various alternatives available, Instagram has emerged as perhaps the hottest platform for businesses. It has witnessed a ...

7 Myths Busted About Responsive Web Design

7 Myths Busted About Responsive Web Design We are all well aware of responsive web designs and know how it has benefitted us. The incredible growth of mobile devices such as mobile phones and tablets have created a need of having a mobile friendly website for your business. A mobile friendly website is going to help the users to explore and get their information ...

5 Pay Per Click Optimization Techniques to Generate Quality Leads

5 Pay Per Click Optimization Techniques to Generate Quality Leads Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending that can make them seem daunting. You want to optimize your strategy to account for everything. Check out these five techniques that’ll help you generate more quality leads ...

9 Reasons Why Making Money Online Is Easier Than Keeping It

9 Reasons Why Making Money Online Is Easier Than Keeping It Most of the people who earn a living online such as you and me don’t understand just how privileged they are to be able to do so. Through this guest post, I will try to explain why making money online is multiple orders of magnitude easier than keeping it. I’ve published the only wealth management book out there ...

How Can Designers Improve User Experience?

How Can Designers Improve User Experience? When web developers design and develop a website, they mainly design it for the large screen devices and lose insight on how it will look when a user browses the same website from their mobile device. Actually, when the user clicks links within the website via their mobile phones, navigating and reading become more difficult. ...

Guide to Create Cross Channel Marketing Strategies

Guide to Create Cross Channel Marketing Strategies Marketing is the backbone of any business operation running worldwide. Whether it is the online business or the offline operations, marketing and its related strategies play a key role in it. In order to achieve a successful operation and running business, certain strategy building process and procedures must be kept in mind. ...

Important Guide to navigate the salesforce set up and configuration process

Important Guide to navigate the salesforce set up and configuration process Written by Sujain Thomas There are many advantages to be realized from implementation of salesforce knowledge within your organization; from readily accessible information across the organization to easy monitoring and evaluation and customer engagement through content creation and sharing. Once you have decided to implement ...

7 Dynamic Digital Signage Content Creation Tools

7 Dynamic Digital Signage Content Creation Tools To grow your business and to build your team’s culture, you should leverage the power of digital signage via use of visual content. The content has to be right and able to attract attention fast. Dynamic digital signage content is important for businesses that experience changes in models and products sold. These changes are ...

Ecommerce conversion optimisation: The Latest Trend

Ecommerce conversion optimisation: The Latest Trend We have read enough on the usual techniques that focus on the search engine optimisation and then on bringing the leads to the websites. However, knowing how you can sustain the leads and fetch utmost benefits from them makes sense, particularly in a time when the focus has shifted to awareness with regards to where actually ...

My Thoughts on the Future of Online Advertising

My Thoughts on the Future of Online Advertising Things have changed quite a lot in the past ten years when you look back to think back that it was actually around this time ten years ago that Twitter was started by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. Be that as it may, times have changed and it feels as if PPC and other forms of advertising, especially ...

Effective Ecommerce Marketing Strategy to Try in 2016

Effective Ecommerce Marketing Strategy to Try in 2016 by Aaron Riley The best way to maximize an ecommerce site’s potential is by incorporating an effective content marketing strategy. There is a lot more to ecommerce for than simply entering product descriptions or writing generic blog posts. Readers must be attracted to your website and the store’s items through the content ...

Why PPC is Somewhat Similar to the Stock Market

Why PPC is Somewhat Similar to the Stock Market In the past, I went into a little detail a few reasons why pay per click advertising can be compared to a business. It is an interesting read since the majority of things that happen in a business will also happen in PPC. Therefore, if advertisers are forgetting to do any of the things mentioned in the Part 1 or Part 2 of the ...

My Opinion on the Removal of RHS Google Search Ads

My Opinion on the Removal of RHS Google Search Ads So I created an article a few weeks ago which looked into the change that Google have implemented to search engine results: instead of showing three paid adverts above organic results and adverts to the right hand side, they are scrapping the right hand side adverts and increasing the maximum amount of adverts to show above ...

Creating an Effective Online Customer Survey

Creating an Effective Online Customer Survey To understand the customer’s interest in your new products or services it is very important to create online surveys. Today, there you can find many software solutions for the purpose. While some of these tools are subscription-based, the others are absolutely free. You can easily come up with surveys that you can use to ...