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California Residents Initiate “Shine the Light” Class Action Lawsuits

California Residents Initiate “Shine the Light” Class Action Lawsuits Internet based businesses that harvest and share the personally identifiable data of California residents failed to properly label links to their privacy policies and, as a result, are potentially liable for significant civil penalties for each violation.  The series of recently filed putative class action complaints were ...

Benefits and Drawbacks of Online Marketing

Benefits and Drawbacks of Online Marketing One of the major benefits of online marketing is that you can reach out to your customers present all over the world. You can reach out to them 24 hours and 7 days a week. You can send your message across the internet to your customer without any cost. Sending an email is cheaper than sending a letter. With web marketing you ...

Landing Page Conversion 101

Landing Page Conversion 101 Ok guys, so I should not need to tell you that Landing pages are easily one of the most important things when it comes to increasing your conversion rates.  I think there are some things you should and should not do when it comes to making your landing pages.  If you guys are in PPC or especially SEO/SEM, take a look at these ...

Why I Initially Started Using PPC

Why I Initially Started Using PPC It was around 7 months ago I started initially using pay per click as a way to advertise online. Like many other people who decided to use PPC, I had a few reasons why I wanted to use them. I had read so many articles why it is the way forward in online advertising. I wanted to see if these articles were true and sure enough ...

Google PR Update Today

Google PR Update Today As many of you know, Google updated it’s PR ranking today which caused many people to cringe.  This isn’t a big update by any means and I don’t think people should continue to pay as much attention to this as their rankings in general but still.  It’s something to base your work and show your clients ...

Increase Signups with Custom Aweber Signup Forms

Increase Signups with Custom Aweber Signup Forms How many times have you logged into Aweber to manage your mailing list, and just couldn’t find a nice signup form that matched your site design? It happens all the time. So much so, that DIYThemes had a bunch of custom Aweber forms created, and now they are giving them away for free! You can see an example of one of the ...

Super Bowl 2012 PPC Action

Super Bowl 2012 PPC Action If you are like me, today you will be watching the Super Bowl.  If you are also like me and have clients that have products that can sell well for Super Bowl you have been working this for the past week.  Tomorrow is a HUGE day for online sales for one of my clients. How can I make PPC money off of the Super Bowl 2012? I ...

Top 10 Valentines Day PPC Search Terms

Top 10 Valentines Day PPC Search Terms If you are like most people out there you are working your ass off to get those ads up for Valentines day. Valentines Day is less than 2 weeks away.  Valentine’s Day is the second most popular gift-giving holiday. You need to be taking advantage of this traffic.  Millions of people are searching for Valentines Day related ...

Starting at PPC

Starting at PPC Getting started at PPC isn’t the easiest thing to do in the world.  It takes time and patience.  It’s one of those things that you have to put more then 20 minutes to be able to be good at.  It’s said that a person that spends 30 days doing the same thing over and over and over will develop a habit.  This ...

BuySellAds.com Banner Advertising Review

BuySellAds.com Banner Advertising Review It’s true that most advertisers online use pay per click to advertise. However, there are alternatives such as CPM, PPV and of course, banner advertising. In this article, I will have a look at the most used banner advertising program: BuySellAds. With over 6,000 advertisers and 2,900+ publishers, BuySellAds have an ...

Build Internal Backlinks with SEO Smart Links

Build Internal Backlinks with SEO Smart Links One of the most important factors when building a web site or blog, is having internal backlinks. Not only does it help your traffic navigate through your web site, but it’s also greatly helps the search engines crawl through your site and see what keywords are being used to link to specific pages. Many times people will ...

My Response from Senator Lee on SOPA

My Response from Senator Lee on SOPA January 27, 2012 Dear John: Thank you for your recent letter to Senator Lee regarding S. 968, the PROTECT IP Act. When the Judiciary Committee first received this bill, Senator Lee raised a number of concerns about portions of the bill that could threaten Internet security and stifle innovation in the online retail market.  At ...

How to Turn Failure to Success (part 2)

How to Turn Failure to Success (part 2) However, the genius of these features is only the beginning.  These features are simply the starting point of the nearly limitless commercial pop possibilities offered by pay per click advertisement software.  We already discussed the fact that independent unit users can track the amount of visitors to their sites, and ...

How to Turn Failure to Success (part 1)

How to Turn Failure to Success (part 1) Business is one of the most fickle aspects of human society.  Commercial ventures can be affected by a wide variety of factors which are beyond human control.  For example, shortages of materiel and in capital can lead to an economic depression.  Fashion and other trends can also dictate changes in people’s purchasing ...

How to Become a PPC Pro (Part 2)

How to Become a PPC Pro (Part 2) Software developers such as Microsoft, Google, Facebook, and Bing have developed pay per click advertisement software, which is more commonly referred to as PPC.  Some of you may have already research this particular online advertising technique, and found that it was advisable to hire the services of a firm, specializes in ...

How to Become a PPC Pro (Part 1)

How to Become a PPC Pro (Part 1) Business has become dominated by the World Wide Web in recent years.  There are wide varieties of advertising techniques which have been specifically designed for use on the Internet. Some of these techniques are more effective than others.  For example the older techniques of mass e-mails and pop-up ads have been deemed as ...