Facebook Ads is a completely different monster when it comes to advertising online when compared to Pay Per Click marketing. While Facebook does offer a pay per click model, the audience, targeting and bidding structure is quite different. The infographic below, created by Jon Loomer, does a great job at detailing some of the ...
Latest news in Facebook Ads
FB Ads: Advertising Glossary 18 Dec 2013
Designing A Facebook Marketing Strategy For Your Business 27 Jun 2013
Just the other day a friend of mine asked me to help him design a Facebook marketing strategy for his video marketing consulting program. It is my objective in this post to hold nothing back by sharing with you exactly what I shared with him. Step #1 – What is going to be the message of your fan page? The goal of your ...
Video Ads: Coming Up Big In The Facebook World??? 19 Jun 2013
Over here at PPC.org, we are obviously loving the idea of video functionality, as well as sponsored stories. Sponsored stories, of course, are awesome because they are the engine that drives social credibility to the ad, as well as by taking ads from the sidelines, and putting them directly into the newsfeed of the users, the ...
Google Adwords vs. Facebook Ads – Which is Better? 05 Feb 2013
There are millions of ways to make money on the internet, but when it comes to online advertising you have a select few. When you are focusing on pay per click advertising you are probably using Google Adwords. If you are focusing on advertising through the social networks, then Facebook Ads is probably what draws your main ...
How I Made $2600 in 3 Weeks With One Affiliate Offer (3 Easy Methods) 22 Jan 2013
Facebook PPC is still in those infancy phases where you can still capitalize on fun ‘loopholes’. Think: Google PPC in 2008. I am not an expert, nor pretend to be, but I did taste some success last month. In this post I will tell you how I made $2600 in 3 Weeks with one Affiliate Offer (3 Easy Methods). Let me ...
Increasing Your Facebook Fans Using Pay Per Click 04 Jan 2013
No matter what type of web site or service you run online, having a large social following is becoming more and more important each day. It’s also important to make sure that you are on all of the social networks and not just focus on one of them. In this post we are going to take a look at a few different options you ...
Facebook Ads Case Study – What’s Working With Sponsored Posts 30 Nov 2012
I’ve been getting into Facebook Ads a bit over the past couple months. A couple months ago Facebook launched Facebook Sponsored Stories which allows you to promote your brand to fans and friends of fans. In this Facebook Ads case study we’ll show you what’s working with sponsored posts with one of our ...
Facebook is Trying To Get Us to Rethink Clicks and Impressions 25 Oct 2012
Facebook is in the midst of trying to make its advertising component more attractive to online marketers. The social network giant has suffered ever since going public as investors try to figure out what it is, exactly, that Facebook can do to bring in revenues and justify spending money on the platform. As far as simply ...
How To Get More Likes For Your Restaurant’s Facebook Page 19 Oct 2012
Facebook is great for branding, especially if you’re trying to market a restaurant. So many businesses are desperate for customers and this post is tailored to help you get more likes for your restaurant’s facebook page. Let’s begin 1. Irresistible Offer The term irresistible just means that something is ...
How to Get MLM Leads Using Facebook Ads 09 Oct 2012
Getting leads for your MLM business has never been easier. Maybe you don’t care about MLM, but any good business appreciates a good lead. If you’re not setting up your ads correctly, you can wind up spending a whole lot of money and not have much to show for it. The objective of this post is to quickly share how to ...
Facebook Ads Change To A 1 Minute Refresh Rate 04 Oct 2012
Maybe this change happened a while back and I never noticed but it appears that Facebook Ads change to a 1 minute refresh rate. What does this mean for Advertisers? Well, it means that you’re paying for a 1 minute impression, then it’s gone. Is this setting advertisers up for failure? Previously Facebook ...
Is Facebook’s Sponsored Results a Failure Already? 19 Sep 2012
Back in July, Facebook started testing Sponsored Results, a new format designed to allow businesses to buy ad spots that are displayed in its internal search results — think Google AdWords. The format went live in late August. Initially there were rumblings regarding whether the social giant was biting off more than it can ...
How To Create Winning Facebook Ads 12 Sep 2012
We learn by example, rather than just listening to someone talk. Today’s post is going to be about facebook ads that have recently gotten my attention. Some of these even caused me to purchase products that advertisers were selling. It’s important, as an advertiser, to always be on the look for great ads. As we ...
Getting Started With Facebook Ads.. On The Right Foot 04 Aug 2012
Not too long ago a client of mine said, “I’d like to get involved with facebook ads, but I don’t have tons of money.” This kind of thinking keeps many business owners out of a great source of traffic, leads, and sales. I’ll be showing you how to get started with facebook ads on the right foot. ...
Follow the Advertising Margins… …To the Service Industry 10 Jul 2012
I recently saw a poll, that during since the recession, the service industry’s profit margins have gone up on average 2%, compared to a -13% baseline. Services have tended to be quite resilient. Online advertising though has always been predominantly goods-oriented. Goods are commodities—every new DVD is the same as ...
3 Apps That You should Use For Your FaceBook Page 08 Jul 2012
With a huge number of apps out there for your business page, it is really difficult to determine which ones will really give you the best results for your online business. Here we did a little search and come up with 3 apps that you must use for your Facebook Page. RSS Graffiti With more than 1,400,000 users per month, RSS ...