Comments on: Bounce Rate is NOT a Factor in Quality Score http://ppc.org/bounce-rate-is-not-a-factor-in-quality-score/ Tue, 11 Jun 2013 23:29:06 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: John Rampton http://ppc.org/bounce-rate-is-not-a-factor-in-quality-score/#comment-9797 John Rampton Tue, 05 Feb 2013 15:06:14 +0000 http://ppc.org/?p=9999#comment-9797 Couldn’t agree more! I wish it was cause people with crappy landing pages are getting high qs’s and us people who are creating an amazing experience aren’t getting as much benefit for it.

]]> By: Tally http://ppc.org/bounce-rate-is-not-a-factor-in-quality-score/#comment-9490 Tally Mon, 04 Feb 2013 17:04:53 +0000 http://ppc.org/?p=9999#comment-9490 My guess: the main reason Bounce Rate isn’t included is that it requires Google tags to be implemented on the site. Since these tags aren’t REQUIRED for participation in AdWords, they can’t use this metric to calculate QS.

However, I would definitely vote for its inclusion as a measure of a quality customer experience if it was publicly available.

]]> By: John Rampton http://ppc.org/bounce-rate-is-not-a-factor-in-quality-score/#comment-7183 John Rampton Tue, 29 Jan 2013 18:32:42 +0000 http://ppc.org/?p=9999#comment-7183 Great response. I stand firm to my answer though… here is why. Bounce rate can change and will change. When it goes down and the user has a better experience the Quality Score should go up. If it’s got a horrible bounce rate and the experience is bad, it shouldn’t be as high.

I agree with you about being punished for a not attractive enough landing page. But once you make it better and more attractive your quality score would go up wouldn’t it? It’s kinda like we’re saying the same thing. I just don’t want my ads showing if I have a horrible landing page (which I never do!) but still. I’d rather it be a factor in there then speed, cause I think it’s way more important that speed and a variety of other factors.

]]> By: Jenny http://ppc.org/bounce-rate-is-not-a-factor-in-quality-score/#comment-6804 Jenny Mon, 28 Jan 2013 21:20:31 +0000 http://ppc.org/?p=9999#comment-6804 Great job on getting the most reliable answer from the source!
I would have to disagree with you, John, on why it makes sense. Bounce rate could mean that an LP was not a well optimized and not attractive enough, that is smth the advertiser needs to work on, but that would only be unfair if Google “punished” for it. It’s about competition after all, not all websites are created equally beautiful, and it only gives a webmaster a room for improvement.

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