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Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.

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Audience vs. Marketer’s Perspective with Retargeting Ads

Audience vs. Marketer’s Perspective with Retargeting Ads

As effective as pay per click and search marketing is, we continue to see the industry come up with new and creative ways to target and reach our audience. First it was mass advertising with banner ads across thousands of sites with no real targeting. Then Facebook Ads came out with the ability to really zone in on your demographic audience. Now we have ...

5 Actionable Tips to Increase Dating Landing Page Conversions

5 Actionable Tips to Increase Dating Landing Page Conversions

Dating continues to be one of the most lucrative ways to make money with affiliate marketing. Not only does the industry generate billions of dollars every year for online marketers, but it’s also an easy niche to get started with as well. Don’t get me wrong, there is plenty of competition and it will take a lot of work to stay profitable over ...

How to Create a Landing Page with IM Creator

How to Create a Landing Page with IM Creator

As online marketers and content creators, we are always looking for new and exciting ways to build out our ad campaigns and landing pages. The easier it is to create a new web site or landing page, the more quickly we can focus on the marketing and turning a profit. Today we are going to take a look at the IM Creator XPRS platform and how it’s making ...

5 Steps to a Successful Affiliate Ad Campaign

5 Steps to a Successful Affiliate Ad Campaign

To find success in the world of affiliate marketing, you need to follow a strict process before simply choosing an offer, putting together up an ad campaign and then throwing money at it and hoping for the best. This might have worked in the past when there was a lot less competition in affiliate marketing and back when advanced tracking systems ...

Wrike Online Project Management Software for Online Marketers

Wrike Online Project Management Software for Online Marketers

Online marketing success depends on your ability to connect with other members of your marketing team, especially when it comes to paid advertising and PPC campaigns. Although there are many different ways to collaborate with your team members, from email messages, online chats, and in-person meetings, none of these options makes it easy to document work ...

A Comprehensive Guide to A/B Split Testing

A Comprehensive Guide to A/B Split Testing

Whether it’s for landing pages or measuring the success of your ad copy in pay per click marketing, A/B split testing is crucial to the longterm success of your ad campaigns. A simple switch of a word or color and your campaign conversions can quickly take a turn for the worse or better. When it comes to split testing, there are many ways to optimize ...

Advanced Landing Page Optimization Guide

Advanced Landing Page Optimization Guide

Landing page optimization is one of the most important, yet overlooked, aspects of running a successful affiliate marketing ad campaign. We already know that a landing page is the best way to increase conversions for both targeting and cold traffic, what many new affiliates don’t realize is the on-page optimization that needs to be done after the page ...

3 Click Tracking Methods to Better Understand Site Visitors

3 Click Tracking Methods to Better Understand Site Visitors

Whether you are focusing your site promotion efforts on search, pay per click or even social media… the most important thing you can do for your business is to better understand WHY and HOW people are using your site. Many of us probably already have lead generation and mailing list forms on our sites to measure your conversions and ROI. However, if ...

Using Social Media and PPC Marketing to Grow Your Brand

Using Social Media and PPC Marketing to Grow Your Brand

To build a powerful brand you are going to need a few things. A product or service that people enjoy. A name and logo that people trust. A budget to get your product and name out there. When someone searches for your name, business or brand on the internet what are they going to find? Hopefully they end up with a bunch of listings that link back to your ...

Expand Your Marketing Reach with ROIfestival

Expand Your Marketing Reach with ROIfestival

If there is one thing that all online marketers discover it’s that the internet is global. If you are only focusing your efforts on the United States or your own individual country, then you are missing out big time. Just take a look at the recent Facebook numbers and you will see that the global reach is everywhere. More importantly than the number ...