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Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.

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Using Social Media and PPC Marketing to Grow Your Brand

Using Social Media and PPC Marketing to Grow Your Brand

To build a powerful brand you are going to need a few things. A product or service that people enjoy. A name and logo that people trust. A budget to get your product and name out there. When someone searches for your name, business or brand on the internet what are they going to find? Hopefully they end up with a bunch of listings that link back to your ...

Expand Your Marketing Reach with ROIfestival

Expand Your Marketing Reach with ROIfestival

If there is one thing that all online marketers discover it’s that the internet is global. If you are only focusing your efforts on the United States or your own individual country, then you are missing out big time. Just take a look at the recent Facebook numbers and you will see that the global reach is everywhere. More importantly than the number ...

Behave Media Performance-Based Digital Marketing

Behave Media Performance-Based Digital Marketing

In the world of internet and affiliate marketing, there are countless ways to make money and promote offers. While the majority of this blog focuses on pay per click marketing, you also have other options such as media buying, paid placement, content marketing, email and newsletter advertising and much more. The good thing about affiliate marketing is that ...

Bing and Google… Worst Enemies, or Best Friends?

Bing and Google… Worst Enemies, or Best Friends?

Remember back in the day when Yahoo was king and nobody had even heard of Google? Those were the days… at least for Yahoo! Now Google is the king and when it comes to searching for anything on the internet, Google is where most people start. There is no denying that Google has some of the best converting traffic in the world, simply because when ...

PPC.ORG is for Sale on Flippa

PPC.ORG is for Sale on Flippa

As few years ago I was able to secure the awesome domain name of PPC.org. Once I secured the domain name, I held onto it for a bit, then I teamed up John Rampton to turn the domain into a great resource for industry news and various posts relating to everything surrounding the world of pay par click marketing. Now with over 1,500 live blog posts and a ...

How to Increase Your Twitter Following with Twiends

How to Increase Your Twitter Following with Twiends

No matter what size your company or organization is, there is no ignoring that fact that social media drives business. There are plenty of solutions for driving new traffic to your Twitter accounts. You can use software, buy Twitter followers or advertise on high traffic sites to get exposure for your account. The problem with all of these methods is that ...

Building a Better Business for the New Year

Building a Better Business for the New Year

This post is sponsored by Visa Business and all content is the opinion of the writer. The end of the year is a great time to start looking through all of your inventory, costs and where your business is making and losing money. With all of the heavy traffic and sales coming through in the fourth quarter, you are going to want to start the new year right. ...

Using PPC and SEO to Protect Your Online Reputation

Using PPC and SEO to Protect Your Online Reputation

Online reputation management is all of the buzz lately. While many people might think that SEO and ORM is the same, it really isn’t at all. However, you can use PPC and SEO marketing efforts to better improve your online reputation and search results around your personal and company name. In a recent article on Brand.com, this topic was discussed and ...

FB Ads: Advertising Glossary

FB Ads: Advertising Glossary

Facebook Ads is a completely different monster when it comes to advertising online when compared to Pay Per Click marketing. While Facebook does offer a pay per click model, the audience, targeting and bidding structure is quite different. The infographic below, created by Jon Loomer,  does a great job at detailing some of the most used and little ...

Still Trying to Build Backlinks with Press Releases?

Still Trying to Build Backlinks with Press Releases?

A few years ago ess releases were a great way to build incoming links to your web site and blogs, however Google has since devalued these links and they are no longer the attraction they used to be. However, the press release business is still going strong, but now more in a perspective of trying to get great company news out there and hoping that other ...