view my articles

A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.

Your name (required)

Your email (required)

Your message

Security check
captcha

Please leave this field empty.

When Should You Create a PPC Campaign?

When Should You Create a PPC Campaign?

From landing onto this page, it should not be questioned that pay per click advertising is one of, if not the, best way to gain contextual traffic online. With this, there are many many articles out there that aim to help aspiring advertisers with PPC: how to make and optimise a PPC campaign. However, there are not really that many articles out there that ...

3 Tips to Improve Your PPC Quality Score

3 Tips to Improve Your PPC Quality Score

For a lot of new advertisers to pay per click advertising, they may have got the impression that the best way to rank high is through adopting a high cost per click (CPC) for the keyword they are targeting. However, in extremely competitive markets, the CPC can continually rise through different advertisers bidding on the same keyword. Therefore, although ...

Aviva – Analyse A Real PPC Campaign

Aviva – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus to promote their new flagship smartphone of 2017: the OnePlus 5. What we found with this PPC campaign was that the campaign was implemented to point those looking at the OnePlus brand to their new smartphone, since the top organic search result for ...

2 Language Techniques to Use in PPC

2 Language Techniques to Use in PPC

Pay per click advertising is a online form of advertising all about numbers. Every little change or thing you implement into your campaign needs to be backed up by numbers, possibly through the likes of A/B testing or market research. One area that seems to get overlooked, quite a lot, is in the language you use in both your search advert and your landing ...

Google Fined €2.4bn over Unfair Favouring of Shopping Results

Google Fined €2.4bn over Unfair Favouring of Shopping Results

Over the past few weeks, there has been big news surrounding the search engine giant, Google, around fair competition. The European Union have deemed that the use of Google’s search engine has been exploited by providing Google’s shopping comparison results a favourable advantage as opposed to competition in the rankings. The parent company of ...

OnePlus 5 – Analyse A Real PPC Campaign

OnePlus 5 – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from QuoteSearch, who had a good search advert, similar to competition for the search phrase and an extremely well designed landing page. With OnePlus recently announcing their new flagship smartphone for 2017, never is it a better time to see how they are trying to ...

What is the Future for PPC Advertising?

What is the Future for PPC Advertising?

If you look at the history of advertising ever since it started, it is 1) incredible how far we have come and 2) how far we have come in the past ten years. We are currently living in a time where everything is improving, what seems like, expontentially. With this, what can we honestly say is going to be the future of PPC advertising? Google released ...

Sovrn Advertising – A Perfect Addition to Websites?

Sovrn Advertising – A Perfect Addition to Websites?

For websites that gain the majority of their revenue from advertising platforms such as Adsense, Ezoic and PPC, making sure you optimise your website to produce as much revenue as possible from such advertising platforms is crucial. There are many things you can do to improve the performance of your Adsense account, for which Ezoic seems to do quite well ...

QuoteSearch – Analyse A Real PPC Campaign

QuoteSearch – Analyse A Real PPC Campaign

One of the recent PPC campaigns I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had a good example of a title-heavy search advert with a landing page that had the objective of gaining a lead capture, so that it was possible for Expedia to show the correct ‘tailor-picked’ flights for the web user, from the ...

SEO Advice You Need To Be Aware Of

SEO Advice You Need To Be Aware Of

Search engine optimisation is critical to any website and business online, since SEO brings with it lots of organic targeted traffic that can be used to benefit a website or business in more than one way – all in all, traffic is king and SEO is the biggest provider of traffic. This is why so much time is spent improving the SEO of websites to improve ...