Although multivariate testing can get the job done more quickly than A/B testing, there are also instances when you would have a greater need for the more drawn-out process and consequently the more elaborate data that only split testing or A/B testing can provide. With just two variations of a single element to test out, there is absolutely no room for ...
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RubenCorbo
Ruben Corbo is a freelance writer that writes about technology, gaming, music, and online marketing especially topics about A/B split testing and how to run multivariate tests. You can read more information on Maxymiser’s AB Testing guide for a better understanding on how it works. Ruben is also an avid gamer and music composer for short films and other visual arts.