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Michael Evans is a passionate blogger and social media enthusiastic. You can connect with him at Google. He often contributes to Premium Post.

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How Can You Improve Your Quality Score?

How Can You Improve Your Quality Score?

It makes you feel frustrated when you see your competitors are edging past your ads on Google adwords and no matter how many changes you make, things don’t improve much. Most people believe ranking in Google Adwords is easy but it is far from the truth. Since the competition is fierce now, you simply can’t reach the top by including high search volume ...

Tips to Create Super Optimized Content

Tips to Create Super Optimized Content

Optimized content on the pages of your site is the foundation for any successful SEO campaign. It’s simple; if you don’t have optimized copy you won’t perform for your keywords. There’s no definitive way to create perfectly optimized copy, but there are best practices to help you get close. As with all things SEO, I recommend constant testing and ...

SEO and Social Media: A Deadly Combo

SEO and Social Media: A Deadly Combo

While the largely unknown “social algorithm” means all social platforms give your website some SEO benefit, direct old fashioned backlinks are still the highest priority for most SEOs when it comes to Social Media Marketing. So, Social Algorithms aside (get lots of followers, interactions and shares, that’s best practice) which platforms give you the ...

7 Reasons Why Outsourcing SEO is a Good Idea for a Small Business

7 Reasons Why Outsourcing SEO is a Good Idea for a Small Business

Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product of Search Engine Optimization.

How Can Designers Improve User Experience?

How Can Designers Improve User Experience?

When web developers design and develop a website, they mainly design it for the large screen devices and lose insight on how it will look when a user browses the same website from their mobile device. Actually, when the user clicks links within the website via their mobile phones, navigating and reading become more difficult. Solving these problems is the ...

Guide to Create Cross Channel Marketing Strategies

Guide to Create Cross Channel Marketing Strategies

Marketing is the backbone of any business operation running worldwide. Whether it is the online business or the offline operations, marketing and its related strategies play a key role in it. In order to achieve a successful operation and running business, certain strategy building process and procedures must be kept in mind. Let’s go through a planned ...

Reduce Your Website’s Bounce Rate

Reduce Your Website’s Bounce Rate

Bounce Rate is the term used to describe the percentage of visitors that enters and leaves on the same page on your site. Site owners want to keep the bounce rate at a down low as much as possible. A high bounce rate indicates that your visitors are just going to the landing page and leaving immediately without browsing your site.

Boost Your Business Website With A/B Testing

Boost Your Business Website With A/B Testing

You have heard a lot about A/B testing, and how it is helping small business organizations increase revenue and business from their websites, but chances are that you have never done it before. It is strange that we have been attending seminars, listening to keynote speakers, reading inspirational books on how to increase conversion but still, we are making ...

Social media marketing tips Borrowed from Big Brands

Social media marketing tips Borrowed from Big Brands

Ever since we have realized the importance of social media, we are trying and doing everything possible to make our mark felt in this domain either by doing something totally crazy or by following big brands that are doing awesome job.

Improve the User Engagement on Your Site

Improve the User Engagement on Your Site

All activities that connect users with each other, promote community build up and greater interaction are called user engagement activities. Higher user engagement is better and more profitable for the website. Many websites go astray due to poor user engagement on their websites. In this article, we will tell you 5 tips to improve user engagement on your ...