view my articles

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

    Your name (required)

    Your email (required)

    Your message

    Security check
    captcha

    [honeypot honeypot-946 id:url-field-912]

    Bounce Rate is NOT a Factor in Quality Score

    Bounce Rate is NOT a Factor in Quality Score

    I get asked all the time about quality score.  So instead of responding to all those questions with something that I knew to be true, I went to the source:  Google.  They confirmed today that Bounce Rate is NOT a Factor in Quality Score. This email is here to confirm your suspicions about bounce rate on your website.  I however am still ...

    Why Businesses Need To Use Adwords

    Why Businesses Need To Use Adwords

    Utilization of the internet as a marketing tool has become one of the most effective ways to promote and sell products and services. Almost everyone uses the internet, starting from social networking sites or doing a search on a search engine site like Google. Almost everyone is very familiar with the word Google itself. One of the largest and most popular ...

    PPC Wars – Groupon vs Living Social

    PPC Wars – Groupon vs Living Social

    PPC Wars – Groupon vs Living Social.  This week we go through their current pay per click marketing and see who’s doing a better job.  We walk our readers through the good, the bad and the ugly of both of the pay per click accounts.  We will also rip into each brands ppc ads. You can check out some of our previous ones here. This isn’t ...

    How To Get Higher Click Through Rates In Adwords

    How To Get Higher Click Through Rates In Adwords

    So I’m working in a clients account yesterday and I come across one Campaign that I’ve been working on for around three months now.  I’ve been trying to get higher click through rates on the account for a while but had a hard time doing so.  We’ve got like 20 Campaigns and like 150 AdGroups in this account.  I’ve got half ...

    Pay Per Click And Analytics Relationship Building

    Pay Per Click And Analytics Relationship Building

    Today I got an email from a client that wanted to address to all the readers.  It has to do with PPC and reporting.  Client wanted to know how analytics and Adwords stats were off so I decided to put together a pay per click and analytics relationship building post.  In this post I will go over my clients concerns and how you as a PPC expert can help ...

    Horrible Remarketing in Expensive PPC Niche

    Horrible Remarketing in Expensive PPC Niche

    I get really pissed off when I see people putting up crappy display advertising banners in an expensive niche.  Are you putting up horrible pay per click ads?  This post will go into Horrible Remarketing in Expensive PPC Niche and how you can avoid it. I have clients in hosting niche so I’m always paying attention to other companies and what they ...

    Facebook Ads Case Study – What’s Working With Sponsored Posts

    Facebook Ads Case Study – What’s Working With Sponsored Posts

    I’ve been getting into Facebook Ads a bit over the past couple months.  A couple months ago Facebook launched Facebook Sponsored Stories which allows you to promote your brand to fans and friends of fans.  In this Facebook Ads case study we’ll show you what’s working with sponsored posts with one of our clients. This is a real world ...

    How PPC Can Take Your Business to the Next Level

    How PPC Can Take Your Business to the Next Level

    This article will explain how PPC can take your business to the next level and beyond by harnessing the marketing power of the internet. PPC stands for pay per click and most savvy businesses use or have used this form of advertising to turbo charge their businesses. One of the first things in looking at how PPC can take your business to the next level that ...