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Aspiring PPC Expert, Guy Behind , Writer at PPCorg

Let’s Talk About Click Through Rate…

Let’s Talk About Click Through Rate…

So…….It has been a while, so lets take a little time to talk about click through rate, yes? One of the biggest question that I always here is the question of “what is a good click through rate? ”  What I feel the question should be is more like “what does our click through rate need to be to reach our goals?”  The ...

Don’t Forget This Stuff When You Are Doing That PPC Thing!

Don’t Forget This Stuff When You Are Doing That PPC Thing!

There are some things that we tend to forget sometimes when we are doing our PPC thing….and I have posted about this before, but it is high time that we get a refresher course!  Take a look at these tips and see if maybe you can pump up your campaigns! Don’t ditch your Lag Conversion Attribution Model. So maybe it takes your customers 5 minutes ...

PPC Keyword Research FTW!!!

PPC Keyword Research FTW!!!

There are probably about three thousand different strategies when it comes to keyword research.  If you ask 10 people, you are absolutely going to get ten different answers.  I don’t actually know why this is, but I think that it is definitely something that we can both optimize, and also shed some light on.  I wanted to take some time to get into ...

New Month Reminders For Everyone!

New Month Reminders For Everyone!

Ok guys, we are starting a new month, so I though it would be good for you guys to get a bit of a reminder of some of the things to get done here in the next day or two!  If you want to see your accounts progressing like they should, then lets get to work on getting things out of the way so we can focus on the month. Expansion, expansion, expansion. For ...

Lets Visit Improving Conversion Rates Again, Shall We?

Lets Visit Improving Conversion Rates Again, Shall We?

I felt it important to go over this stuff again, because this is one of the biggest items of importance in all of our ad campaigns.  This is the whole idea of companies paying out arms and legs for SEO work, to drive conversions.  So lets go over the pointers once again, and add a few little bits and pieces. 1. Align your ad copy and your offer.  This ...

Some Beef With The New Enhanced Campaigns From Google

Some Beef With The New Enhanced Campaigns From Google

This article, I would like to spend a little time talking about some constructive feedback concerning Google’s Enhanced Campaigns.  While most of the cool changes that we are seeing will be for the better, and are great, I just felt like being in a negative mood today. Ok really, I am not being negative, but here is some stuff we should run by ...

Video Ads: Coming Up Big In The Facebook World???

Video Ads: Coming Up Big In The Facebook World???

Over here at PPC.org, we are obviously loving the idea of video functionality, as well as sponsored stories.  Sponsored stories, of course, are awesome because they are the engine that drives social credibility to the ad, as well as by taking ads from the sidelines, and putting them directly into the newsfeed of the users, the mobile ads will perform much ...

Automated Report Ideas That You Will Thank Us For!

Automated Report Ideas That You Will Thank Us For!

PPC is a crazy industry, and also a great one to be in!  There is always a lot of fun stuff going on day to day, and there are many new topics coming out all the time.  There are also some basic rules that we always seem to see get shoved to the back seat when we are more worried about the “new” fancy stuff and the competition’s new ...

Improving PPC Conversion Rates: 101

Improving PPC Conversion Rates: 101

We all know WHY we want to improve conversion rates.  The question relative to us is, how?  As well as “what is the best way to do such?”  Typically we are talking about more conversions at as low of a cost as possible.  Now we can sit here and tell you its’ luck…….or we could give you the info! 1. Align your ad copy and ...

Typical And Common PPC Questions: Answered!

Typical And Common PPC Questions: Answered!

Almost any opinion asked for or question for just about anything on the planet will typically get something along the lines of, “it really depends.”  There are many answers out there for many people, and your case just may be a bit different than everyone else’s.   Luckily, I have found some general commonly asked questions that are far ...