PPC - Pay Per Click Management

Almost any opinion asked for or question for just about anything on the planet will typically get something along the lines of, “it really depends.”  There are many answers out there for many people, and your case just may be a bit different than everyone else’s.   Luckily, I have found some general commonly asked questions that are far ...

A new year means that we have resolutions to all be more successful with our online ventures, right?!  Check out some of these ideas we have been mulling over for PPC. First, we are definitely a fan of the huge trend toward Product Listing Ads, and mostly because we are seeing large revenues from this in general.  There is definitely a learning curve with ...

Hey everybody, its time to get on the horse here with another holiday blog post about how we can make you all some more money and find all the success, supermodels, fast cars, big mansions, etc, that you could ever dream of with PPC and such.  Ok, ok, I may be overreaching here, but we definitely want to remind you of some ways that you can increase ...

Ok, so I write an article all the time with randoms tips and do’s and don’ts in your work.   I typically do my best to bring all of the tips to you that we forget about all the time, and not the ones that we hear about all over the place. Don’t ditch your Lag Conversion Attribution Model. So maybe it takes your customers 5 minutes to get ...

So you have a sticking point, do you?  You have something on a deal that may kill it, or is likely to kill it?  Something that perhaps drives customers away after they have already considered your offer?  Well guess what guys and girls…..if you ignore it, it won’t magically disappear.  Now for those of you in sales person to person, you ...

Let’s all take a little while to learn why it’s important to keep your call to action strong and your contact form EASY.  All the time I am seeing landing pages with a terrible lack of emphasis on contact forms being easy and call to action’s being direct. Contact forms’ are usually your key to encourage people to submit their ...

So……you watch your clickthrough rate steadily increase over the last while, but your conversions are not going up.  Does not seem logical, does it? More clicks should mean more conversions, right?  You have probably already figured this out, but your account metrics do not follow a domino effect.  In fact, seeing improvement in one small area ...