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What every web developer / designer should know about SEO

What every web developer / designer should know about SEO

Written byIzabela Wisniewska Search Engine Optimisation is constantly evolving and it’s doing it at a very fast pace. Unless you’re working in SEO or a related field it can be difficult to keep up with all the changes. Back in the day SEO was more of an add-on rather the integral partner a successful website as it is today. Developers would ...

SEO and PPC working together

SEO and PPC working together

Written by Izabela Wisniewska SEO and PPC – there seems to be a lot of debate as to which one is better. However, personally I don’t think it’s matter of choice. From my experience, the most successful digital marketing campaigns are these which combine multiple traffic sources, organic, paid and social. Today, I’m going to talk ...

How to be successful as an SEO / Digital Marketing expert

How to be successful as an SEO / Digital Marketing expert

Written by Izabela Wisniewska To answer this question we first need to define success in the context of SEO, because ‘success’ can often be a rather ambiguous word. For the purpose of this post let’s agree that to be a successful as an SEO or digital marketing expert, one must be able to accomplish a client’s goals, have good client ...