2017 was a big year for web design where a shift in UI (User Interface) design principles worked efficiently in blurring the lines between reality and fantasy. One of the key highlights of last year included the rise of smart tech which made UX design more inclusive, thereby encouraging even more personalized experiences. We also saw popular brands such as ...
How to Use SEM for Marketing Your Products 13 Sep 2018
Search Engine Marketing which is more commonly known by its acronym ‘SEM’ is currently one of the most effective ways to grow your e-commerce business beside promoting your products. It basically describes an advertising technique to help get your company right in front of the customers the very moment they start searching for your products on Google ...
How to Successfully Optimize Your E-Commerce Product Pages for SEO 13 Aug 2018
It should go without saying, in an ideal world, that the product pages are important for making more sales and money for e-commerce stores. Unfortunately, due to the fact that many marketers have made millions of dollars from selling shortcuts on how to make money on the internet, lead some e-commerce store owners of today into a false belief that there are ...
Lesser Known but High-Quality Yoast SEO Alternatives for WordPress SEO 25 Jun 2018
Search engines play an extremely crucial part in bringing organic traffic, leads, and customers for any website. A high-ranking page can easily pull in thousands of visitors at any given date. And that’s why site owners are constantly on the lookout for ways to improve their website’s SEO rankings. However, for WordPress site owners, SEO optimization ...
Top Strategies to Increase Social Media Engagement 02 Feb 2018
Social media nowadays is not just a platform for socializing (yes, posting statuses, sharing good pictures that make you look cool or being witty is all part of socializing) but has turned out to be one of the biggest marketing strategies so far for brand awareness. Unfortunately, just posting day in and day out hoping to see the followers pouring in is ...
Some Common Mistakes to Avoid While Doing SEO for Shopify 26 Sep 2017
We all know that SEO is an important part of promoting our Shopify eCommerce sites. Over 60% of traffic that lands on eCommerce sites are organic traffic from search engines. This just goes to show the importance of ranking your site on Google. Whether you are a novice or an expert, I am positive you have tried your hand at search engine optimization for ...
6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns 20 Sep 2017
Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have your PPC campaigns deliver a ...
Adwords vs. Bing Ads 14 Sep 2017
Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets quite perplexing to ...