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10 Tips to a Great Audit

10 Tips to a Great Audit

By Bryan Gaynor Rebuilding a Paid Search account is probably the easiest thing to do when starting with a new agency or taking over an existing account. Just build and optimize. Simple right? However, what about all that strong history of quality scores, CTR and ad performance? Should this just be discarded? There is still a lot of quality data and insight ...

PPC Interview Collaboration with Media Shower

PPC Interview Collaboration with Media Shower

Our PPC.org contributor Will Green recently interviewed by Media Shower as part of their Expert Interview program. He discusses how he got starting in online marketing, the importance of PPC and how to successfully run a PPC Advertising campaign. Click here to read the interview and let us know what you think!

Local SEO for Google Pigeon

Local SEO for Google Pigeon

Written by: Jacob Emmy Local is one of the fastest growing areas of SEO today. With more people using mobile search to find businesses near them and the ever expanding scope of local businesses using the web, it has become fertile ground for new campaigns. We now live in the age of Pigeon. Well, that may be a bit of an overstatement. But if you are ...

Web Page Layout Experimentation (more than just AdSense Tips)

Web Page Layout Experimentation (more than just AdSense Tips)

By John Cole CCO of Ezoic Most webmasters are familiar with the concept of testing, and perhaps even testing AdSense ads in new locations, or even testing a whole new themes for their site. What exactly is a page layout testing? How do you do it? How much does it cost? What are the potential benefits? What is page layout experimentation for content sites? ...