Share your comment 2 responsesTO PPC Account Review – What Not To Do In Your PPC Account.
  • Reply
    on 23 Nov 12 at 10:01 am

    Hi,

    I am from Malaysia and currently doing PPC as well.

    Would like to ask what if the keyword does convert but couldn’t cover the cost, should I delete (or pause) it? For example, my offer pays $2 per conversion and I spent $10 on that particular keyword which has 2 conversions, which make $4, thus, I have lost $6 though there is still 2 conversions.

    I tried to increase the frequency of clicks, lower down the bid to the lowest bid, asked for higher payout but still doesn’t work out. I used to give up in this situation and move on to look for new keyword.

    Appreciate if you have a better solution on this as I always face this kind of situation.

    Thank you! I am a big fan of this blog :)

    Regards,
    Hazyl

    • Reply
      on 26 Nov 12 at 10:09 am

      Depends on you. If you’re paying $100 a click for a keyword that converts it still may not be worth it if you’re losing money. Only you can know if they keywords you’re bidding on are making you money.

      Try upping your Quality Scores for the particular keyword as well as increasing the CTR. That typically drops the cost per click. That’ll help lower your costs. There comes a point though that it’s not worth it.

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